Summary of the Article
Two challenges to adoption are complexity of marketing automation … marketing content, data, and tools available within the online technologies …
Marketing automation platforms have proven value. The number of systems available in the space has tripled each of the last two years, and in the high end of the B2B space penetration has jumped from about 5 percent last year to over 12 percent this year.
But getting anyone outside of the marketing department to use them is tough.
first published: 2015-03-10 20:02:29