Last Updated on 16 Apr 2021 by wn
Summary of the Article
THE MEDIA YEARBOOK: The talkability of any marketing campaign is what it is all …. A digital version of the full magazine can be downloaded here.
THE MEDIA YEARBOOK: The talkability of any marketing campaign is what it is all about. Freshly Ground Insights found out which campaigns marketers admired and with which they wished they had been involved. FGI managing director Brad Aigner reports.
The marketers’ feedback on local or global campaigns they admire gives insight into their critical success or failure.
first published: 2015-03-02 06:45:00