SEM News: How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks

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Summary of the Article

It can lead to incre­men­tal improve­ments in search mar­ket­ing and is an easy and fast … So why don’t more search mar­keters use exter­nal bench­marks? .… Join your peers at Search Engine Land’s SMX West con­fer­ence for three days …

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Article

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Bench­marks have always been a hot top­ic in the world of PPC mea­sure­ment. After all, it’s often left up to the mar­keter to choose the bench­marks that will be used to eval­u­ate their per­for­mance. In some respects, it’s like let­ting an Olympic ath­lete decide how they will be scored after they’re done com­pet­ing.

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[su_spacer]first pub­lished: 2015-02-24 16:18:45[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar‑6][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]

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