SEM News: The Importance Of Search Data In Your Marketing

Summary of the Article

When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and …


I’m not going to lie, search has better data than any other digital channel.

Search might not have third-party data, as much contextual data, viewability stats or engagement/rollover metrics; but search queries are more informative because they provide accurate information about users and their mindsets.

Get your search data into your other channels.

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first published: 2015-02-25 13:52:30

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