Summary of the Article
When it comes to data utility, search has other digital marketing channels beat hands down. Contributor Alistair Dent explains how to use this and …
I’m not going to lie, search has better data than any other digital channel.
Search might not have third-party data, as much contextual data, viewability stats or engagement/rollover metrics; but search queries are more informative because they provide accurate information about users and their mindsets.Get your search data into your other channels.
first published: 2015-02-25 13:52:30