SEM News: Understanding search engines: Algorithm changes and how to get your website ranked in today’s …

Summary of the Article

Today, more advanced search engine algorithms and changing user …. Phil Van Treuren is a digital marketing strategist at Fathom in Valley View.


In the past, search engines would crawl your website and decide what it was about based on the keyword phrases it used throughout the page copy. Today, however, keywords have taken a backseat to the overall meaning, or “thematic feel,” that search engines get about your site. The Google algorithm is now advanced enough to decide on its own what your site and your company is all about, what services you provide and which consumers you can help most.

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first published: 2015-02-24 16:52:30

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