SEM News: Understanding search engines: Algorithm changes and how to get your website ranked in today’s …

[otw_is sidebar=otw-sidebar‑1][su_spacer]

Summary of the Article

Today, more advanced search engine algo­rithms and chang­ing user .… Phil Van Treuren is a dig­i­tal mar­ket­ing strate­gist at Fath­om in Val­ley View.

[su_spacer][otw_is sidebar=otw-sidebar‑2][su_divider]


In the past, search engines would crawl your web­site and decide what it was about based on the key­word phras­es it used through­out the page copy. Today, how­ev­er, key­words have tak­en a back­seat to the over­all mean­ing, or “the­mat­ic feel,” that search engines get about your site. The Google algo­rithm is now advanced enough to decide on its own what your site and your com­pa­ny is all about, what ser­vices you pro­vide and which con­sumers you can help most.


Culled From

[su_spacer]first pub­lished: 2015-02-24 16:52:30[su_divider][otw_is sidebar=otw-sidebar‑3][su_divider][otw_is sidebar=otw-sidebar‑6][su_divider][otw_is sidebar=otw-sidebar‑4][su_divider][otw_is sidebar=otw-sidebar‑5][su_spacer]

Get an awesome sticky message bar!Download