SEM News: YP Automates Local And Mobile Search Buys For National Brands

Summary of the Article

The first rule of search engine marketing is never say never. Indeed, many company executives do — but Darren Clark, CTO at YP.com, isn’t one of …

Article

The first rule of search engine marketing is never say never. Indeed, many company executives do — but Darren Clark, CTO at YP.com, isn’t one of them. On Tuesday he announced the launch of ypSearchMarketplace, a keyword-bid local search marketplace that enables national brands to reach YP’s 80 million monthly users across its network.

first published: 2015-03-02 19:52:30

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