Categories
#SearchEngineMarketing #SearchEngineOptimization #SocialMedia&Marketing #YouTubeMarketing

What is a Good Ad Copy? (Why Strong Content Matters)

Every effective content marketing starts with good copy.  If you are writing an Ad, you should be able to describe in fewest possible words what you are doing or selling?   Why it is important and most importantly, whey should they bring their business to you?

Effective ad copy is easy to spot. A Good ad copy will have a compelling headline. It will appeal to a desire or curiosity. The objective of the headline is to make readers focus and make them to read the rest of the copy.

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Categories
#SearchEngineOptimization #SocialMedia&Marketing

Visual Content Does Better SEO (videos and photos )

Visual content always perform better than any other type of content in terms of shares

To get best results:

  • Create custom-graphics
  • Create or share video and audio content.
  • Create Infographics
  • Presentations
  • Screen Captures
  • Gifs and Memes
  • Photo Essay
  • Image Quotes

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Categories
#GoogleAnalytics #SearchEngineOptimization #SocialMedia&Marketing

Transforming The Way You Promote Content in 6 Steps

  • Article title (Make it Smart)
  • Article URL (Make it relevant)
  • The keywords we are targeting (Exploit Creative Options)
  • Current rankings for those keywords (Check and recheck)
  • Suggestions for supporting article topics (Link within your website)
  • Search suggestions for finding sites that may link to us (Do your homework)

All of these factors contribute to higher Local Search Engine Rankings. Remember at the end of the day, the goal is to make your content relevant to your customers. If you are a small business owner, with roots in the local market for product or service; your goal is to get maximum exposure to the Local SERP.

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Categories
#GoogleAnalytics #ReputationManagement #SearchEngineOptimization #SocialMedia&Marketing

Social Media Traffic

Social Media

  • How much traffic do you get from social sites?
  • What do they do?
  • Does social sharing drive additional traffic and conversions?
  • How important are the social reports in Google Analytics?

Importance of Social Media Traffic

Social media allows you to have a regular and ongoing engagement with your auidence and it stabilizes your interaction because you have control over how to message to a targeted market yourself.

How important are the social reports in Google Analytics?

The Google Analytics Social Sources Report gives you complete detail of which social media networks are generating traffic for your website. It helps you define and further target your traffic and engage your audience.

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Categories
#SearchEngineMarketing #SearchEngineOptimization #SocialMedia&Marketing

Good Conversions & Analytics Strategy for Effective SEO

Things to consider:

* What are the goals for analysis?
* Who is the target audience? What behavior is expected?
* What other sources of data should be considered?

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Categories
#GoogleMyBusiness #SearchEngineOptimization #SocialMedia&Marketing

What are the SEO challenges for a Multi-location business?

businesses commonly have these challenges when it comes to meeting consumer needs:

  • How can they quickly and easily give directions to consumers?
  • How can each location’s landing page be optimized for local search?
  • How can the ever-increasing mobile shopper surge be leveraged?

Issues Facing Multi-Location Businesses

  • Make sure each store location should have its own unique, well-optimized page. 
  • Make sure your page is indexed and discoverable via internal links.
  • Add opening hours and parking hits.
  • Clearly identified NAP (name, address, phone) information.
  • Local news / identity

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Categories
#SocialMedia&Marketing

Social Media News: Millennials, Mobile & The Future of Financial Marketing

Summary of the Article

Millennials, Mobile Channels & The Future of Financial Marketing … are far more likely to air any grievances publically in social media channels.

Article

An international study of Millennial attitudes towards banking and online banking services points towards the important changes banks and credit unions must make when targeting this critical consumer segment.

Culled From

first published: 2015-03-08 04:07:30

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#SocialMedia&Marketing

Social Media News: Keeping stock in fashion’s social media age: IdleBird and Miss Holly tell

Summary of the Article

The social media trigger has been key to many e-tailing businesses that lack a budget for marketing. In June 2014, Natasha Jovanovic and Aisha …

Article

A model wears an IdleBird ‘Sail Away’ tank top: social media’s ‘uncontrolled source advertising’ can create logistical problems for young online fashion labels.

When the explosion of orders came for Kara Chiconi’s SPF50 clothing range, she popped a bottle of champagne and put her kids and husband to work.

Culled From

first published: 2015-03-08 03:11:25

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Categories
#SocialMedia&Marketing

Social Media News: The Sales Podcasts Now Has over 100 Interviews with the Top Experts in Their Field along with …

Summary of the Article

Number ten is “Dominate Social Media – and Business – With Adam … Diego during the Social Media Marketing World Conference from March 25 …

Article

Wes Schaeffer, The Sales Whisperer

Nothing happens until you close that sale.

Murrieta, CA (PRWEB) March 09, 2015

The Sales Podcasts by Wes Schaeffer, The Sales Whisperer®, represent years of study, hard knocks, and hard work, which have gained him the respect of fellow entrepreneurs, sales people, coaches, and social media marketers.

Culled From

first published: 2015-03-07 20:12:34

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Categories
#SocialMedia&Marketing

Social Media News: Social Marketing Tools That Build Your Reach and Credibility

Summary of the Article

Through prior careers in entertainment and broadcast radio sales, and celebrating 8 years in my current social media consultancy, social marketing …

Article

As an early adopter of media since the early 80s, I love everything about media, its immediacy, urgency, fluidity, and ability to impact the masses and unify people and ideas in real time, in the moment.

Social marketing continues to be a powerful force for good, but as we know it can be a dangerous platform for bad too.

Culled From

first published: 2015-03-07 19:30:00

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