Summary of the Article
Despite efforts to broaden its mass-market appeal, Twitter’s user growth will continue to slow, while Instagram will keep taking social-media market share.
That’saccording to new research from eMarketer, which boils the issue down to user-friendliness.
“The simplicity of [Instagram] is what is most appealing,” according to Debra AhoWilliamson, principal analyst at eMarketer.
first published: 2015-03-03 18:11:15