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Social Media News: Instagram Grabs Bigger Market Share, Twitter Growth Slows

Despite efforts to broaden its mass-market appeal, Twitter’s user growth will continue to slow, while Instagram will keep taking social-media market share.

That’saccording to new research from eMarketer, which boils the issue down to user-friendliness.

Summary of the Article

Despite efforts to broaden its mass-market appeal, Twitter‘s user growth will continue to slow, while Instagram will keep taking socialmedia market …

Article

Despite efforts to broaden its mass-market appeal, Twitter’s user growth will continue to slow, while Instagram will keep taking social-media market share.

That’saccording to new research from eMarketer, which boils the issue down to user-friendliness.

“The simplicity of [Instagram] is what is most appealing,” according to Debra AhoWilliamson, principal analyst at eMarketer.

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first published: 2015-03-03 18:11:15

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