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Social Media & Marketing

Social Media News: Instagram Rolls Out Carousel Ads

As its star continues to rise, Instagram is rolling out another way foradvertisers to reach its young users. The new ad units encourage users to swipe left for additional images, and — later in the “carousel” — a link to a brand’s mobile site.

Summary of the Article

… very new and has a lot of growing up to do,” Debra Aho Williamson, principal analyst with eMarketer, recently told Social Media & Marketing Daily.

Article

As its star continues to rise, Instagram is rolling out another way foradvertisers to reach its young users. The new ad units encourage users to swipe left for additional images, and — later in the “carousel” — a link to a brand’s mobile site.

Carousel ads, so-called, are a new way for brands to tell their stories on Instagram, according to a company spokeswoman.

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first published: 2015-03-03 20:15:00

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