Social Media News: Maroon 5’s Wedding Stunt Was A Brilliant Integrated Marketing Strategy

Summary of the Article

Are you one of the many marketers who dismissed Maroon 5’s wedding … Without the support of the company’s planned social media efforts, the PR …

Article

Are you one of the many marketers who dismissed Maroon 5’s wedding crasher-themed “Sugar” video as aPR stunt?

It’s an understandable assumption. After all, the reactions, locations, and performances featured in the viral music video were obviously choreographed.On top of that, the internationally acclaimed music group followed a suspiciously unlikely performance route of fashionable Los Angeles weddings.

Culled From

first published: 2015-03-04 00:00:00

See also  Mobile Up Up & Away!

You May Also Like