Summary of the Article
The art of social media strategies lies within the holy grail of “engagement,” which is a “people strategy” – not a marketing plan. If you don’t have …
Facebook and Twitter are the monoliths of social networking, and whilst they are certainly important, they are not the be all and end all of a social media strategy.
I often get social media strategies sent to me by clients from their ad/digital agencies for a sanity check. The thin veneer of nothingness that hangs together on a Facebook page and Twitter channel plan, which will not deliver, often surprises me.
first published: 2015-03-03 21:11:15