Social Media News: Social media – it’s not all about Facebook and Twitter

Summary of the Article

The art of social media strategies lies within the holy grail of “engagement,” which is a “people strategy” – not a marketing plan. If you don’t have …


Facebook and Twitter are the monoliths of social networking, and whilst they are certainly important, they are not the be all and end all of a social media strategy.

I often get social media strategies sent to me by clients from their ad/digital agencies for a sanity check. The thin veneer of nothingness that hangs together on a Facebook page and Twitter channel plan, which will not deliver, often surprises me.

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first published: 2015-03-03 21:11:15

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