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Social Media News: Social media – it’s not all about Facebook and Twitter

Facebook and Twitter are the monoliths of social networking, and whilst they are certainly important, they are not the be all and end all of a social media strategy.

I often get social media strategies sent to me by clients from their ad/digital agencies for a sanity check.

Last Updated on 16 Apr 2021 by wn

Summary of the Article

The art of social media strategies lies within the holy grail of “engagement,” which is a “people strategy” – not a marketing plan. If you don’t have …

Article

Facebook and Twitter are the monoliths of social networking, and whilst they are certainly important, they are not the be all and end all of a social media strategy.

I often get social media strategies sent to me by clients from their ad/digital agencies for a sanity check. The thin veneer of nothingness that hangs together on a Facebook page and Twitter channel plan, which will not deliver, often surprises me.

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first published: 2015-03-03 21:11:15

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