- You Gert results only when the website design is effective enough to reach out the target market and communicate your message.
- An intuitive web design, user-friendly navigation, strong message through high quality content, and aesthetic appeal are four most significant aspects of a successful web design that almost everyone knows about.
- However, there is another aspect that is pivotal in determining the success of a website design, and that is –how up-to-date the content and design are?
- From the content and graphics to applications and content management systems, the YourLoacalSEM.com team provides a complete package to ensure that the client manages to capitalize the abundant opportunities on the World Wide Web.
- Each solutions offered by YourLoacalSEM.comis crafted for providing rich experiences to its clients, at a price they can afford.
- There are a number of other services offered by YourLoacalSEM.comthat are aimed at simplifying business operations, allowing its clients to generate huge returns on their investments.
- Some of these services include search engine optimization, social media marketing, pay per click advertising, online marketing, software development and more.
Tawk
The Curious Case of Website or Webapps or Both?
The question facing all web content developers is simple, Website or Webapp?
And the answer, who knows?
So far the jury is out on which way is the right way, but one thing is clear, there is no single silver bullet in this game. Websites and Webapps both need to be part of the integrated game plan. You simply cannot afford to be without one or the other.
And it will ultimately depend on the kind of market place you are in. There will be instances where website optimized for smartphones, tablets and desktops makes most sense. Webapps simply will not be cost effective.
Consider this:
- Today, most people read news and features on publishers’ websites using mobile devices.
- Most news websites detect and adapt themselves to smaller screens or offer via Webapps.
- Amazon Kindle, Google Reader, Flipboard dominate the market.
- Nielsen study reported that while 33 percent of tablet and smart-phone users had downloaded news apps in the previous 30 days, only 19 percent of users had actually paid.
- Financial Times dropped their iPad and iPhone app from iTunes. They have now launched a new website, developed under the new HTML5 standards, allowing any device to access the content with single development model.
On the other hand, if you have a need for repeat orders from the same customer, again and again, it will make sense to develop Webapp which can be customized for each customer’s needs and has profile information stored locally in the device.
Net benefit, you get the order for widgets and your customer is not filling his or her name again and again!
So, weigh your options! There is no cookie cutter formula here.
Google Penguin Has Wings
Google’s New Over-Optimization Penalty: Is Your Website at Risk? MarketWatch (press release) – 18 hours ago CARLSBAD, Calif., May 2, 2012 /PRNewswire via COMTEX/ — SEO Inc., a industry leading San Diego SEO company with over 14 years of history, is releasing industry insight on the Google Penguin update, otherwise known as the Webspam Update or …
SEO Consult® to Conduct Review Into Google’s Penguin Update MarketWatch (press release) – May 1, 2012 CHESTER, England, May 1, 2012 /PRNewswire via COMTEX/ — SEO Consult®, an award winning agency specializing in a range of ethical and organic SEO techniques, have recently commented on Google’s latest algorithm update, known as ‘Penguin’.
Free SEO Scorecard Helps Small Businesses Avoid Costly Website Mistakes That … MarketWatch (press release) – May 1, 2012 CHICAGO, May 1, 2012 /PRNewswire via COMTEX/ — As Search Engine Optimization (SEO) continues to be the number one source of leads for both B2C and B2B marketers, without proper tools, small businesses find it increasingly difficult to beat out their …
Interview With Kerry Finch Reveals Evergreen Content Writing Tips That Beat … San Francisco Chronicle (press release) – May 1, 2012 The internet marketing world continues to be rocked by the rolling changes that the search engines, particularly Google, are implementing to help weed out junk content from their search results. In this recent interview with mumpreneur Fiona Lewis, …
IMP Advertising, Pleasanton’s Premier Internet Advertising, Online and Social … San Francisco Chronicle (press release) – Apr 30, 2012 The new search engine optimization – SEO 2.0 from Innovative Media Planners: SEO Pros. Pleasanton, CA (PRWEB) April 30, 2012 Information about Bay Area internet advertising, online and social media marketing company in Pleasanton California.
Bay Area SEO Company Comments on Google’s Latest Update, Codenamed: “Penguin”. San Francisco Chronicle (press release) – Apr 30, 2012 Search engine giant Google’s search results are based on their proprietary algorithm which decides which sites to show. This algorithm goes through many changes throughout the year, but this last one has many webmasters up in arms.
SEO Specialist Launches SEO Training Courses San Francisco Chronicle (press release) – Apr 30, 2012 In order to meet the increasing demand of businesses desire to learn more about search engine optimisation, SEO Specialist launches a series of training courses. Depending on the current team, knowledge and challenges, companies can choose which …
SEO 1 Page Launches Website for Guaranteed Search Engine Optimization Results San Francisco Chronicle (press release) – Apr 30, 2012 SEO 1 Page provides comprehensive and effective SEO services. The SEO 1 Page team’s methods show results, guaranteed. The SEO 1 Page team creates custom solutions to improve keyword rankings, and increase page rank. Increasing online traffic equals …
Google Changes Forcing Internet Marketers To Ditch The Tricks and Return To … Houston Chronicle – Apr 30, 2012 The steps that Google has taken to ensure its search engine delivers quality and relevant results to users has seen scores of ‘grey hat’ and ‘black hat’ networks and tools become instantly redundant. Content writer, Kerry Finch, has seen first-hand the …
Grant Marketing Group Proudly Announces Exciting New Informative and User … San Francisco Chronicle (press release) – Apr 30, 2012 Grant Marketing Group, an Internet marketing company and search engine optimization (SEO) firm, recently launched their new website, marking a professional and substantial improvement in the manner their services and business values are communicated to …
Google’s latest webspam crusade ‘breaks’ search results Register – Apr 30, 2012 By Kelly Fiveash • Get more from this author Google’s latest search engine algorithm update – dubbed Penguin – is proving to be something of a dud, according to website owners not happy with the latest tweak. The Chocolate Factory debuted its latest …
Link-Assistant.Com Suggests a Coherent Strategy for Dealing with Major SEO … PR Web (press release) – 3 hours ago The major SEO software provider comes with full instructions on how to avoid losing hard-earned organic positions or recover from the ranking meltdown by adopting more beneficial content and link building tactics. As a result of Google Penguin update, …
Planning on duplicating content? Think again, says Google Castleford Media (blog) – 4 hours ago Google’s Penguin updates are known to instil fear in marketing execs across the globe as they scramble to update their online campaigns to suit its latest features. And while trying to predict what will happen next is a little bit like playing a very …
Google Penguin Update: Don’t Forget About Duplicate Content WebProNews – 14 hours ago By Chris Crum · 15 hours ago · 4 Comments There has been a ton of speculation regarding Google’s Penguin update. Few know exactly what the update specifically does, and how it works with Google’s other signals exactly. Google always plays its hand …
Fishing for Insights About Google’s Penguin Update Search Engine Watch – 16 hours ago by Marshall Sponder, May 2, 2012 Comments It was only a matter of time before proverbial Saturn, The Google, would devour its own children, the spammy websites seeking to fully leverage search engines to get free business. That time arrived last week …
Google Penguin Update Recovery: Hidden Text And Links WebProNews – 18 hours ago By Chris Crum · 18 hours ago · Leave a Comment There’s been a lot of discussion about Google’s Penguin update since it was launched. The update, if you haven’t been following, is about decreasing the rankings of sites that are violating Google’s …
Google Penguin Update Recovery: Getting Better At Keywords WebProNews – 18 hours ago By Chris Crum · 18 hours ago · Leave a Comment Last week, Google unleashed its Penguin update upon webmasters. The update, as you may know, was designed to decrease the rankings of sites engaging in black hat SEO tactics and webspam.
Google Penguin Impact and Reviewing Your Website Business 2 Community – 19 hours ago By Emily Mace, Published May 2, 2012 So there’s been a lot of talk in the industry recently about the recent Panda Update and Google’s new Algorithm change, Penguin. And having seen that this has been live since the 24th April now is a good time to …
The Hierarchy of Web Presence Optimization iMedia Connection (blog) – 19 hours ago Much has changed in the SEO landscape and the practice of organic search optimization over the past year – from the ongoing Panda and Freshness updates to the introduction of Google+ and Search plus Your World. Then Google started encrypting a vast …
Penguin Update Blues: Recover from Being Over Optimized (Personally) Business 2 Community – 19 hours ago By Craig Kilgore, Published May 2, 2012 Let me start this post by saying that it has nothing to do with your website being over optimized or how you can recover from Google’s newest Penguin (webspam / over optimization) algorithm update.
What To Do When Affected by Google Penguin: Is Penguin Killing SEO and SEO … Business 2 Community – 21 hours ago By Andre W. Klein, Published May 2, 2012 Regarding “I read somewhere that Google is focusing on over optimized pages (sites) Has anyone heard anything similar to this?“ Why should Google do so? They created the rules for GOOD optimization (meta tags, …
The Not so Big and Not so Bad Penguin Update Business 2 Community – 21 hours ago By Amie Marse, Published May 2, 2012 Last Tuesday Google implemented the Penguin update. This has been swirling around the SEO industry in the past week. Mostly, the complaints are coming from black or grey hat website owners.
Google Penguin Update: How to Know If Your Website Was Targeted Business 2 Community – 21 hours ago By Frank Isca, Published May 2, 2012 Back at the end of March we posted an article on Helpful Website Tips For Google’s Pending Algorithm Update, based on the announcement that Google was planning to start penalizing over optimized websites in order to …
Several Businesses Increase Their Budget on SEO and Social Media NewDesignWorld (press release) – 22 hours ago Nowadays, the internet has become important in all aspects of life be it finances, education, marriage, relationships or entertainment. Many people have also started purchasing different things and search for businesses online.
May 2012 Google Webmaster Report: More Flux Search Engine Roundtable – 22 hours ago What a crazy month for webmasters! We had the Penguin update, a Panda refresh, a bug that delisted tons of sites from Google, a huge negative SEO release and some rumors of a possible Google update this past weekend that no one covered.
James Schramko Offers Advice on How to Cope with the Google Penguin Virtual-Strategy Magazine – May 2, 2012 Quality content creation and distribution company SEOPartner’s latest news update features owner and Internet marketing expert James Schramko offering tips on how to deal with the Penguin, the moniker for the recent algorithmic updates of Google.
Organic Search 2012: The Story So Far Coast Digital (blog) – May 2, 2012 by Mike Hall We’re only 4 months into the year and in terms of organic search, it’s been eventful to say the least! Google updates its search algorithm hundreds of times each year, but it’s only on occasion that these updates have a significant effect …
SEO is a Business: Just Focus On What You Can Change State of Search – May 2, 2012 Dearest SEOs, this is not a rant per say but more a sigh of exasperation. It’s also not aimed at one person, group of people or industry alone. However… I am starting to feel blue, and stay blue, with all the endless ranting, raving, negativity and …
4 Ways Authorship Markup Enhances SEO ClickZ – May 1, 2012 When it comes to hunting for reliable sources, credibility is vital to how useful (or useless) a source may be. The same goes for sources on the Internet. But, as most of us know, identifying credibility on the web can be tough.
Google BigQuery
Google unleashes BigQuery analytics tool Register – 5 hours ago By Simon Sharwood, APAC Editor • Get more from this author If so, Google wants you to send them in the direction of its new BigQuery cloud analytics service, which has left beta status behind it and is now ready to crunch real, live data in exchange …
Google Launches BigQuery Analytics Service InformationWeek – 18 hours ago Google’s cloud-based analytics service lets advertisers and other external users store, query, and explore big data in a hurry. By Doug Henschen InformationWeek Google Tuesday formally launched its BigQuery service, which promises to “analyze terabytes …
Google opens BigQuery cloud analytics to all ZDNet UK (blog) – 19 hours ago By Jack Clark , 2 May, 2012 11:21 Follow @mappingbabel From data centres down to USB keys, if it involves storage, I’ll be looking at it. Google is making its BigQuery cloud analytics service generally available, almost two years after it was first …
Google’s BigQuery goes public ZDNet (blog) – May 1, 2012 By Andrew Brust | May 1, 2012, 5:50pm PDT Summary: The company that invented MapReduce makes its cloud-based dimensional query offering public. But is it really a Big Data tool? In November of last year, Google announced the limited preview of the …
Google Makes BigQuery Available to All PCWorld – May 1, 2012 By Juan Carlos Perez, IDG News BigQuery, a cloud-based service from Google for analyzing very large sets of data, is now publicly available after a period of limited-availability testing, Google said on Tuesday. Big Query is an online analytical …
Google enters big data analytics fray ZDNet Asia – May 1, 2012 By Kevin Kwang , ZDNet Asia on May 2, 2012 (18 hours ago) Web giant officially steps into big data analytics business with general release of its BigQuery software-as-a-service offering for businesses of all sizes. Google has officially entered the big …
Google Offers Big-Data Analytics New York Times (blog) – May 1, 2012 By QUENTIN HARDY | May 1, 2012, 1:00 pm Comment Google is selling some of its analytic guts as an online service, in an effort to compete with the likes of Amazon Web Services in the market for enterprise cloud computing. In November, Google offered a …
Google BigQuery Offers Data Analytics In The Cloud CRN – 8 hours ago By Jack McCarthy, CRN Google has released to the public BigQuery, the data analytics software it uses to examine its own data. Google said it intends the software to be used by businesses for real-time analytics in the cloud. “…
What AaaS needs to really succeed ITworld.com – 16 hours ago May 02, 2012, 2:09 PM — Call it “Analytics as a Service” (AaaS) or “Query as a Service”… whatever you want to call it, today’s announcement of a newly public BigQuery analytics tool from Google is sure to intrigue anyone who wants to use a …
Big launch for Google’s big data analysis tool Research Magazine – 18 hours ago US— Google has rolled out its big data analytics tool, BigQuery, following several months on a limited release. Social media intelligence firm Claritics was one of the early users of BigQuery, putting it to work in a web application to help game …
Google’s BigQuery offers infrastructure to crunch big data Techworld.com – 18 hours ago By Thor Olavsrud | CIO US | Published: 16:15, 02 May 2012 Few companies in the world have access to datasets as large as Google does, and, unsurprisingly, Google is one of the companies at the forefront of Big Data analytics. Now Google plans to share …
Google Launches Analytics Tool, Study Shows Firms Favor Cloud Providers for … Web Host Industry Review – 18 hours ago Google announced on Tuesday that it has officially launched BigQuery, its tool that allows businesses and developers to gain real-time business insight from mass amounts of data. Accessible via a UI or REST interface, BigQuery allows users to store as …
Google Offers Big Data Crunching To All With BiqQuery CMSWire – 20 hours ago By Chris Knight (@Chrisknightcms) May 2, 2012 Big Data has become quite the talking point in recent years as databases swell to previously unimaginable sizes. Google now wades into the enterprise battle offering its BigQuery solution that requires no …
Google’s New BigQuery Commoditizes Big Data Analytics ReadWriteWeb – 20 hours ago By Joe Brockmeier / May 2, 2012 06:40 AM / View Comments Google is moving the goalpost significantly in the market for big data tools, at least for organizations that can work with its canned tools and are willing to trust the search giant with their …
Google Billions – Adwords Zillions – Search Gazillion
The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention.
Marin Software has released a white paper titled “The State of Mobile Search Advertising.” It outlines the key mobile trends, projections and optimization strategies for advertisers seeking to get the most from their mobile paid-search campaigns.
It also provides more evidence of how the search and paid-search markets are being profoundly affected by mobile devices. In almost every category there’s triple-digit growth according to the report, which projects that smartphones and tablets will combine to generate 25 percent of all Google’s paid search clicks in the US by the end of this year.
Marin also estimates that nearly one-quarter (23 percent) of “Google’s US paid-search spends [by December 2012] will come from mobile campaigns.” These are remarkable statements, and it means that Google will be seeing billions in mobile revenue accordingly.
https://www.adwordsbuzz.com/2012/03/google-will-be-seeing-billions-in-mobile-revenue.html
Quality Score Google’s X Factor
Google calculates Quality Score every time a search is performed for one of your keywords. Google says the score can affect your ad auction eligibility, your keyword’s cost-per-click, your keyword’s first page bid estimate, your keyword’s top of page bid estimate and your ad position.
Google’s Tanmay Arora posted a big explanation of Google’s “Quality Score sauce” in the AdWords Community forum, offering a bit more perspective (hat tip to Barry Schwartz).
“First, the relevance of a keyword is not entirely determined by its presence on the landing page or the number of times it’s been mentioned on the landing page,” says Arora. “It’s not about how appropriate we find the keyword to the product/landing page but how appropriate the users find it. In other words, the number of users clicking on your ad when they search for that keyword.”
“Second, when we add fresh keywords, initially, they’re awarded a historical Quality Score based on their previous performance on Google.com,” says Arora. “And only once the keyword starts accruing statistics, the system then evaluates its Quality Score based on its recent performance. This doesn’t happen dynamically but is a gradual process.”
Arora talks about one more key ingredient: “We take into account the exact match CTR of the keyword, as it’s a better indicator of the effectiveness of the keyword. (The exact match CTR refers to the number of times the keyword has triggered an ad when the search term exactly matched the keyword.) For example, if our keyword ‘red shoes’ is in broad match, it triggers our ad even for search terms like ‘red shoe’, ‘formal shoes’, ‘horse shoe,’ etc. However, the exact match statistics point out exactly when the keyword ‘red shoes’ triggered our ad and was clicked on by the user when he searched for the exact search term ‘red shoes’.”
There’s plenty more to be said…
“Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad,” Google explains in its AdWords help center. “Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Having a low Quality Score, on the other hand, means that your ads, keywords, and landing page probably aren’t as relevant and useful to someone looking at your ad.”
“Suppose Sam is looking for a pair of striped socks,” Google says. “And let’s say you own a website that specializes in socks. Wouldn’t it be great if Sam types ‘striped socks’ into Google search, sees your ad about striped socks, clicks your ad, and then lands on your web page where he buys some spiffy new striped socks? In this example, Sam searches and finds exactly what he’s looking for. That’s what we consider a great user experience, and that’s what can earn you a high Quality Score.”
Google says it calculates quality score by looking at your keyword’s past clickthrough rate, your display URL’s past clickthrough rate, your account history (the overall CTR of all ads and keywords in your account), the quality of your landing page, your keyword/ad relevance, geographic performance and your ad’s performance on a site.
Google Chief Economist Hal Varian gives a good explanation of quality score in this video from 2 years ago:
In another help center article, Google discusses how to improve your ad quality by creating “very specific” ad groups, choosing your keywords carefully, including keywords in your ad text, creating simple, “enticing” ads, using strong calls-to-action, testing multiple ads, and regularly reviewing campaign performance.
https://www.webpronews.com/google-adwords-quality-score-whats-in-the-sauce-2012-04
What Is In A Zipcode? Everything! Google’s AdWords Targeting Can Spin Ads
Google has announced new features in AdWords that aim to help advertisers create ads that are more relevant to local customers and help more local businesses get people to take action on local offers. This is a key area for advertisers, considering more than 20 percent of all searches on Google are related to a location.
Table of Contents
ZIP Code Targeting
Google will allow you to tag specific ZIP codes within the U.S… with AdWords Location Targeting. Advertisers can target up to 1,000 ZIP codes within the U.S… at a time.
Eighty-eight percent of smartphone users who search for local information take action within one day, according to Google. Google feels that this will help with customers using direct mail, outdoor ads, and newspapers to be able to target the exact ZIP code areas that you would like to target.
You can drill into the data and measure the performance for your local campaigns by viewing the performance statistics at the ZIP code level.
Location Insertion for Location Extensions
To help easily create a custom ad title, text, display URL, and/or destination URL for all of your locations at scale, Google came out with location insertion for local extensions. You no longer have to create multiple ads for multiple locations. The new feature will automatically insert the city, number, or ZIP code of your local business into the ad.
For example, if your ad text says: “Find a {lb.city:Local} Store or Shop Online,” a user viewing your ad in Chicago would see: “Find a Chicago Store or Shop Online.” This new feature cuts out all the work to building out ad text featuring local information for all your locations.
Google requires you to have location extensions set up and running in order to enable this feature. These new locations will be detected based on the physical location or geographical locations of interest to those viewing your ad.
4 Advanced Location Targeting Changes
Google has also announced four enhancements to advanced location targeting, which launched in March 2011.
- Rewording: Language of options has been changed to make them easier to understand.
- Show ads to people in a physical location without exception: Now you can select “People in my targeted location.” Previously when you selected “Target using physical location”, ads would show to people in your targeted location unless they were searching for something related to a difference location.
- New Display Network location targeting signals: The physical location of the person and the location extracted from the content of the page are now being used as ad targeting signals. Note: the default is to show to people “in” or “viewing pages about” your targeted location.
- Avoid getting impressions using exclusion options: To help advertisers avoid getting impressions for excluded locations, “People in, searching for, or viewing pages about my excluded location,” is now the default setting, replacing “Exclude by physical location only.”
Do you like all these features? If you’ve been using these features for a while, leave a comment and tell us how they’re working out and if the advanced targeting options are helping you out!
Misspellings, Singular/Plural, Stemmings, Accents Or Abbreviations – Google Knows Them All
Google announced that in about 30 days from now, the way they handle AdWords match types for exact and phrase based matching will change. Going forward, Google will auto-match for phrase and exact match even for variants including misspellings, singular/plural forms, stemmings, accents and abbreviations.
Why? Google has said that over 7% of all queries contain misspellings. Google also explained that Google’s organic results already do this and they want to make sure the AdWords results do the same. Google added that in early tests it has led to an increase in clicks by 3%.
Here is an example:
Don’t like that Google is doing this? Don’t worry, you can turn it off. Once Google activates this log in to AdWords and select the campaign settings tab. Under “Advanced settings” select Keyword matching options. There will be an option to turn it off there, here is a picture:
https://www.seroundtable.com/google-match-misspellings-adwords-15029.html
YouTube Launches AdWords For Video
YouTube Ads Make Presence!
- Google is expanding those capabilities to YouTube with its launch Monday of AdWords for Video.
- As with the Search product, AdWords for Video is self-service.
- It allows small- and medium-sized businesses to bid on keywords and categories and have their video ads appear in front of some of the 3 billion YouTube videos that get viewed every day.
- Video Ads were too expensive–to produce as well as to air–for the average mom-and-pop. ads within reach of the masses. s good news for small businesses, because video can be a powerful tool for drumming up interest from potential customers.
- Video will become increasingly common for smaller businesses. Other services that will make it easier to buy pre-roll.
- Google projects that the share of online ad spending going toward video will double this year, from 7. 9% to 15%.
- And according to Google, 50% of online ad campaigns will include video by 2015.
- YouTube is planning to expand the service to other platforms, like connected TVs and game boxes. system which only charges advertisers when users actually watch the video, a shift from the classic CPM charge model, which charges per impression.
- Small businesses need to stretch their ad budgets as far as possible, so providing a service that only charges them when viewers actually watch the ad makes the service increasingly attractive to those buyers.
- The introduction of AdWords for Video is part of a larger emphasis at Google on small and medium-sized businesses.
Mobile Devices Search Grow Google Bing Yahoo
Mobile devices are changing the way the Internet searches are being done on Google, Bing and Yahoo. Now, there are more searches taking place on smart phones and mobile devices than ever before.
Table of Contents
Most of these searches are considered local search for products and services with local business establishments.
2021 Trends
Google My Business and Bing Places for Business are growing in popularity.
Mobile search engine marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real time at any point in the customer life cycle.
Statistics are staggering
- Today, there are more mobile devices in the world (8.7 billion) than people (7.1 billion), due largely in part to our voracious appetite for new technology.
- Overall, 82 percent of U.S…… shoppers who used their smartphone to help them shop had used “near me” searches on their mobile device. The most popular categories of local search lookups via mobile were food and entertainment.
- For the few past years, mobile device usage has grown at an astronomical pace, with over 2.5 billion smartphone users worldwide in 2018 and a forecasted growth to a whopping 2.8 billion in 2020.
- Based on the latest data reported by Laptop Discovery (“Mobile vs desktop,” 2020), social media accounts for 25% of all digital media consumption and is primarily accessed via mobile devices.
- Over 52% of website traffic is coming from mobile devices, compared to just under 44% from desktop computers.
- Nearly 63% of all the searches on Google were from mobile devices in the United States in Q2 2019.
- Fashion retailers also convert a higher percentage of mobile traffic into sales (89.3%).
- 70% of the time spent on YouTube is through users’ mobile devices.
- More than half of the internet traffic worldwide is driven through mobile devices, with current trends indicating mobile share to further increase to as high as 80%.
- 46% of adults prefer to use their mobile devices to search for items before purchasing them over their desktop or laptops.
Mobile Revolution
Smartphones and mobile devices are revolutionizing the way people communicate with one another and the way businesses connect with their target markets.
Against this backdrop, mobile search rises as a promising field, with users’ ability to quickly obtain relevant results SERP based on their location as one of its most attractive features.
A small business looking for growth can take advantage of this massive number of potential clients by creating digital marketing platforms that are mobile friendly and suit the needs of these users.
Even in the business-to-business world, about 50 percent of inquiries come from mobile devices, and the source seems to indicate that the percentage is rising.
More people are owning more mobile devices as well, with an example being one or two-family computers but everyone owning a smartphone.
The interaction of these variables means that search engine crawling, indexing, and ranking processes differ between devices.
Optimizing for mobile devices requires many of the same best practices of desktop SEO.
People spend more and more time on their mobile devices, interacting with the web in a variety of ways.
Before you can optimize your website for mobile devices, it’s necessary to understand what mobile local search engine optimization is.
However, even though mobile device use is growing quickly, these devices are not pushing computers out of the picture.
After all, whether you’re talking about desktops or mobile devices, content is one of Google’s top three search ranking factors.
In a nutshell, mobile search engine optimization is a process that ensures people who visit your website are delighted by an experience that’s designed for the mobile device they’re using.
Historical Benchmarks
- Through 2016 and early 2017, the retail conversion rate for desktops was around 3.7 to 4% while the conversion rate for smartphones was around 1.25 to 1.34%.
- Global internet usage through mobile devices (not including tablets) was nearly 8.5% in January 2012, StatCounter reported, using stats aggregated from 3 million sites.
- Almost half (49.7%) of U.S…… mobile subscribers now own smartphones, as of February 2012, according to Nielsen.
- Furthermore, Android leads the U.S…… smartphone market with 48%, while iPhone follows with 32%, and Blackberry is third with slightly under 12%.
- Mobile devices are estimated to account for 25% of all paid search ad clicks in Google’s network by December 2012.
- Click-through-rates on mobile phones are as much as 72% higher than on desktops.
- In many developing nations, the majority of web users are mobile-only: highest are Egypt at 70% and India at 59%.
- Even in developed nations, including the U.S…… and UK at 25%, a large minority of web users are mobile-only.