AdWords Spells Checks Glore!

Goofle Adword new specll checking will adjust for five different variations in language:

  • Misspellings (“waterprof sunblock” instead of “waterproof sunblock”)
  • Singular/plural forms (“beach balls” and “beach ball”)
  • Stemming (“single serve” and “single serving”)
  • Accents (“hotel” and “hôtel”)
  • Abbreviations (“Dr.” versus “Doctor”)
  • Acronyms (“NYC” versus “New York City”)

Goolge cersndois up to 7 % of saecrh qeeruis ildncue msneglpsliis, and the lneogr the qruey, the more llikey it is to cnoiatn smoe milnsleispg.

Google has been tsnetig the new fiucilntaotny with a few arveetsdirs and says it has seen an agearve of a 3 % rsie in serach ccliks, at cprabaolme CPCs, tohugh the cmnoapy neots panrfocmree will vray by atvdesierr.

The new iftcarnee (in the cmgapain stnitegs tab, uendr Aeacnvdd sigentts selcet Koryewd mihctang oontpis) will be reolld out in the web itrncefae to all aeirsevtrds oevr the nxet cupole of wekes, and it wlil appear in the nxet vrioesn of the API reaseeld letar tihs motnh. By dluefat, mathces will ” Idlnuce palulrs, msispiegnlls and ohetr clsoe viranats ,” but adevsirtres can opt out if tehy ‘ d like fenir cotnrol of tehir keywords.

Can you read this?

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Google Mobile Campaign: 1,2,3

  • Mobile Search is on the rise.
  • Target campaign clearly optimized for mobile.
  • Track with conversions and Google Analytics.
  • Design Ads and Landing Pages optimized for mobile.

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PPC, PPC and more PPC

Google Tools

  • The tool allows marketers to enter a query and find contextual matches advertising network PPC ads would be likely to appear.
  • Placement Tools – also in the Tools and Analysis section – makes suggestions about where in the Google ad network PPC ads can be placed.
  • Finding effective sites outside of Google search engine results pages can be a good way to boost ROI. t make sense is also a way to improve. s appearance.
  • Pay-per-click ads need to set realistic expectations so that when a user clicks there are no surprises.
  • This way shoppers know how much the product costs, and will presumably click only when they have genuine interest.

Mobile Up Up & Away!

Mobile Up Up & Away!

Mobile on the Rise!

  • Ad spend on mobiles increased even more, as advertisers increased their mobile search spend (as a portion of search budget as a whole) from 3. 4 to 8. 7 percent.
  • Consultants predicts that mobile will account for 25 percent of all paid search clicks by the end of 2012.
  • They also forecast the global smart mobile market will reach one billion devices in either the first or second quarter of 2013.
  • With mobile commerce sales expected to hit $2.92 trillion in 2020, ecommerce store owners can no longer afford to neglect the importance of having a mobile-optimized online store to attract customers and grow their business.
  • According to a survey conducted in February 2021, nearly half of the respondents stated that on average they spent five to six hours on their phone on a daily basis, not including work-related smartphone use

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