Google Analytics: 7 Ways Google Analytics can Measure the Results of your Content

Google Analytics: 7 Ways Google Analytics can Measure the Results of your Content 7 Ways Google Analytics can Measure the Results of your Content

 

Con­tent mar­ket­ing and social media go hand in hand because after you write and pub­lish an arti­cle or blog, you want to be post­ing about it on any chan­nels. In terms of Google Ana­lyt­ics, you can find a top lev­el overview of this by look­ing in the social ana­lyt­ics report (Acqui­si­tion > Social > Overview).

First things first, set­ting up goals. This is essen­tial to ensur­ing you’re mea­sur­ing your website’s objec­tives. It doesn’t take long and you’ll know where peo­ple are engag­ing with and con­vert­ing on your site.

If you haven’t set up any goals or only have a few, we high­ly rec­om­mend tak­ing the time to make sure you have them con­fig­ured cor­rect­ly.

There are many dif­fer­ent types of goals and what you con­fig­ure will depend on your busi­ness objec­tives. For exam­ple, if you’re a cloth­ing site, a goal would be mak­ing a pur­chase; if you’re a gym, a goal would be sign­ing up for mem­ber­ship or if you’re a pub­lish­ing site, a goal would be scroll depth.

Google AdWords: Creating great text ads can have big rewards.

Google AdWords: Creating great text ads can have big rewards. Creating great text ads can have big rewards.

Cre­at­ing great can have big rewards for you in AdWords. Bet­ter rel­e­vance and click-through (CTR) lead to high­er qual­i­ty ads, which in turn can lead to bet­ter posi­tions, low­er CPCs, or both. That leads direct­ly to the bot­tom line: bet­ter returns for your ad spend.

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Google AdWords: Use both text + image ads for more conversions

Google AdWords: Use both text + image ads for more conversions Use both text + image ads to see up to 40% more conversions (on avgerage) w/o increasing CPA.

Let’s say your tar­get audi­ence is men in their 20s who live in Los Ange­les and are pas­sion­ate about fit­ness. There are mil­lions of data sig­nals and com­bi­na­tions that you could apply as bid mod­i­fiers such as intent, loca­tion, device, inter­est, time and more. Auto­mat­ed bid­ding makes it eas­i­er for you to deliv­er the right mes­sage to the right per­son at the right price. If you’re a per­for­mance adver­tis­er, we rec­om­mend for you to opti­mize your cam­paigns using Tar­get CPA or ROAS.

Adver­tis­ers who active­ly use both text and image ads, on aver­age, see up to 40% more con­ver­sions with­out increas­ing cost-per-acqui­si­tion.

#GoogleBest­Prac­tices

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Google AdWords: 5 Mobile Advertising Strategies

Google AdWords: 5 Mobile Advertising Strategies Google AdWords: 5 Mobile Advertising Strategies

 

The Help Center’s new list of Five Impor­tant Strate­gies includes the top five steps you can take to improve the mobile-friend­li­ness of your web­site, ads, and over­all mar­ket­ing strat­e­gy.

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Google AdWords: Display Ads: 15 Tips for Success on the Google Display

Google AdWords: Display Ads: 15 Tips for Success on the Google Display Display Ads: 15 Tips for Success on the Google Display Network

Three of the most impor­tant ele­ments of a dis­play ad are the mes­sage, image and design. This check­list out­lines how to cre­ate effec­tive dis­play ads so that adver­tis­ers can improve con­ver­sions, brand recall and engage­ment.

#GoogleBest­Prac­tices

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Google AdWords: 7 AdWords Tips

Google AdWords: 7 AdWords Tips “7 AdWords Tips” Google AdWords: 7 AdWords Tips

Cre­ate  cam­paigns from the very start!

Clicks from the Dis­play Net­work are often much cheap­er com­pared to Search, and can still con­vert well if you take your time set­ting up your tar­get­ing.

It may sound obvi­ous, but you real­ly need to define what it is you want to achieve by using AdWords. Defin­ing this Key Per­for­mance Indi­ca­tor will help you eval­u­ate tar­get­ing meth­ods lat­er on and fig­ure out which is bring­ing you the great­est val­ue.

Too often adver­tis­ers look at incon­clu­sive met­rics such as click­through rate and eval­u­ate their AdWords per­for­mance based on those. But it’s far more impor­tant to mea­sure all impor­tant actions on your web­site, such as phone calls and reg­is­tra­tions. You can also build a mea­sure­ment mod­el  based on your busi­ness objec­tives.

Start with the Search Net­work, and build a win­ning list of key­words which you want to tar­get (you can use Key­word Plan­ner to find ideas). But first make sure that you under­stand how dif­fer­ent match types work. If you don’t have time to check your AdWords account each day, you could start with an exclu­sive­ly Exact Match cam­paign (no neg­a­tives; no irrel­e­vant traf­fic; good dreams at night). This cam­paign type will get much low­er traf­fic than a cam­paign using broad match key­words, but it will also give you more con­trol over your ad spend.

 

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Google Analytics: What is User Explorer Report?

Google Analytics: What is User Explorer Report? What is GA’s new User Explorer Report?

Google Ana­lyt­ics is slow­ly rolling out a new fea­ture called that offers web­site own­ers a chance to see, on anonymized basis, very spe­cif­ic vis­i­tor inter­ac­tions across their web­site.

User Explor­er Report­ing: A new set of report­ing in Google Ana­lyt­ics that allows cus­tomers to anony­mous­ly ana­lyze indi­vid­ual inter­ac­tions to their web­site. User Explor­er uti­lizes your exist­ing anony­mous Google Ana­lyt­ics data to deliv­er incre­men­tal insights [and] helps mar­keters obtain valu­able insights need to improve and opti­mize their site.

The fea­ture is now avail­able in the Audi­ence sec­tions. Anony­mous Client ID and User ID will be sur­faced in this report as a part of the release.

 

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Google Analytics: What is Measurement Protocol in Google Analytics?

Google Analytics:  What is Measurement Protocol in Google Analytics? What is Measurement Protocol in Google Analytics?

 

Intro­duced with Uni­ver­sal Ana­lyt­ics, Mea­sure­ment Pro­to­col is an alter­na­tive way of send­ing data to Google Ana­lyt­ics that gives you far more con­trol than tra­di­tion­al on-page code — allow­ing you to send cus­tom hits asso­ci­at­ed with spe­cif­ic users, even if no web pages were involved.

The trou­ble with web ana­lyt­ics is the pos­si­bil­i­ty of it telling you lots about your web­site but noth­ing about your busi­ness. A brows­er is not the same thing as a cus­tomer, and yet we for­get this in the data that we use to opti­mize our mar­ket­ing efforts.

Using Google Ana­lyt­ics, part of the solu­tion to this prob­lem is User ID, which allows us to track users as they move between mul­ti­ple browsers, as long as they log in along the way.

How­ev­er, a lot of the most impor­tant inter­ac­tions in a customer’s jour­ney might not take place in a brows­er at all — instead they’ll take place in a shop, or over the phone, at an event, or in the customer’s inbox. In these cas­es, it might be that you can draw togeth­er these inter­ac­tions with your exist­ing Google Ana­lyt­ics data using Mea­sure­ment Pro­to­col.

 

Curat­ed from

Google AdWords: What are Gmail Ads?

 Google AdWords: What are Gmail Ads?

Google AdWords: What are Gmail Ads?

works a lit­tle dif­fer­ent­ly than reg­u­lar Dis­play Net­work tar­get­ing. An impor­tant point of dif­fer­ence is that the ads tar­get users, and not the cur­rent email being read.

Gmail Ads (for­mer­ly referred to as Gmail Spon­sored Pro­mo­tions) are an inno­v­a­tive way to reach the 900+ mil­lion active Gmail users glob­al­ly. Email is a big part of people’s dai­ly rou­tine, both pro­fes­sion­al­ly and per­son­al­ly, which is why Google has been test­ing ways to bring Gmail ads to adver­tis­ers for many years.

All adver­tis­ers can now access and imple­ment these ads from their AdWords dash­boards.

 

Google AdWords: 3 Ways To Find More Keywords For Your AdWords Account

3 Ways To Find More Keywords For Your AdWords Account

Key­words are what con­nect your ads to what peo­ple are search­ing for.

Find­ing key­words for your account can be done with three ways.  The first of which is the key­word plan­ner. You can use the key­word plan­ner by putting in some prod­uct or ser­vice terms that may be rel­e­vant to your busi­ness.

You can also put in your land­ing page or, your prod­uct cat­e­go­ry, and see some sug­ges­tions that the sys­tem thinks is relat­ed to those terms that you’ve put it.

You can sort these sug­ges­tions by aver­age month­ly search­es, select the terms that make the most sense for you, and you can add them to your account.

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