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#SearchEngineMarketing #SearchEngineOptimization #SocialMedia&Marketing #YouTubeMarketing

What is a Good Ad Copy? (Why Strong Content Matters)

Every effective content marketing starts with good copy.  If you are writing an Ad, you should be able to describe in fewest possible words what you are doing or selling?   Why it is important and most importantly, whey should they bring their business to you?

Effective ad copy is easy to spot. A Good ad copy will have a compelling headline. It will appeal to a desire or curiosity. The objective of the headline is to make readers focus and make them to read the rest of the copy.

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#YouTubeMarketing

Youtube Marketing: 5 Myths of Online Video Marketing and How to Avoid Them

Summary of the Article

5 Myths of Online Video Marketing and How to Avoid Them … While YouTube is huge and the clear video-sharing leader, it’s not a smart move for …

Article

Attention online video marketers, are you doing everything you can to build brand engagement and drive conversions with your vides? That was the question posed by Cynthia Tillo, principle product manager at Adobe, delivering a session on online video marketing myths at the Adobe Summit in Salt Lake City, Utah.

Culled From

first published: 2015-03-10 05:15:00

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#YouTubeMarketing

Youtube Marketing: Mobile Apps and Content Marketing–A Match Made in Heaven

Summary of the Article

With content marketing increasingly becoming the go-to tactic for 21st century … Facebook and YouTube are the most popular mobile apps says Oliver …

Article

Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month.

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first published: 2015-02-24 05:03:45

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#YouTubeMarketing

Youtube Marketing: Mobile ad spend behind: Google boss

Summary of the Article

He has held several senior marketing positions at giant digital industry … including a period as head of brand and creative marketing for YouTube.

Article

Google Asia’s head of marketing and innovation Lee Hunter.

Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and innovation said.

Lee Hunter, the Perth-born digital marketer who will give the keynote address at the Emergence Creative Festival next week, told M&M marketers needed to develop “a mobile-first mindset” as consumers spent more and more time with their devices.

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first published: 2015-03-03 23:15:00

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#YouTubeMarketing

Youtube Marketing: Does Your YouTube Channel FAIL to Reach the Right Audience? 3 Tips for Success! [#TubeTalk …

Summary of the Article

How can you work with YouTube influencers to promote your brand? … and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips, …

Article

Running Time: 21min. 43sec.

Subscribe via iTunes, RSS, or Stitcher.

How do you match your content to audience and value proposition? How can you work with YouTube influencers to promote your brand? How can YouTubers make their channels more attractive to brand deals? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips, with your hosts:

Tip #1: Match Your Channel to Your Audience & Value Proposition

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first published: 2015-03-03 22:41:15

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#YouTubeMarketing

Youtube Marketing: YouTube launches #DearMe campaign to empower young women

Summary of the Article

YouTube is a place where people can come together, share interests, relate experiences and offer each other support,” YouTube marketing manager …

Article

What would you tell your younger self?

That’s the question YouTube is asking women around the world for its #DearMe initiative, a new project with the goal of empowering young women who are struggling with self-doubt and pressure.

Launched in honor of International Women’s Day on March 8, YouTube is encouraging people to upload a video letter to the site, addressing their younger selves and the issues they faced growing up.

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first published: 2015-03-03 21:11:15

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#YouTubeMarketing

Youtube Marketing: 11 examples of marketing campaigns starring YouTubers

Summary of the Article

Here’s a roundup of 11 marketing campaigns involving YouTube stars, some of which have worked and one that landed the brands in trouble with the …

Article

To people of my age, the idea of someone being famous for having a YouTube channel is faintly ridiculous.

And the fact that some of them have gained millions of fans and earned millions of dollars just by posting videos of themselves playing computer games… well, it makes me very sad.

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first published: 2015-03-03 15:11:15

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#YouTubeMarketing

Youtube Marketing: We need to talk about video

Summary of the Article

Jaci Burns looks at the opportunities video can offer to marketers. … professional services firms in Australia have a corporate YouTube channel.

Article

Jaci Burns looks at the opportunities video can offer to marketers. 

In a previous post, ‘Many professional services firms mobile unfriendly’,  I examined how many ‘smart companies’ in Australia have adopted a ‘mobile-first’ strategy. What I found was that the majority are not even ‘mobile-friendly’.

For clarity, ‘smart companies’ is the term my agency, Market Expertise, uses to describe the organisations we work with – they’re typically professional services firms or businesses in other technical or knowledge-intensive sectors.

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first published: 2015-03-02 23:56:22

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#YouTubeMarketing

Youtube Marketing: YouTube’s #DearMe girl-power campaign lights up Twitter

Summary of the Article

YouTube is a place where people can come together, share interests, relate experiences and offer each other support,” YouTube marketing manager …

Article

YouTube launched a campaign with the hashtag #DearMe — encouraging users to upload “video letters” with advice to their younger selves, aimed at helping girls deal with problems — and within an hour it became the No. 1 trending topic on Twitter both in the U.S. and worldwide.

The Google-owned video site said the #DearMe promo was modeled on #ItGetsBetter, launched in 2010 in response to suicides of teenagers who were bullied because they were gay, which became a popular topic for YouTube videos and on social media.

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first published: 2015-03-02 19:41:15

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#YouTubeMarketing

Youtube Marketing: How to Raise Awareness For Non-Profits Through Social Media Ad Grants

Summary of the Article

Digital marketing in the form of YouTube videos, Google search marketing, and social media on Facebook and Twitter provide platforms for non-profits …

Article

According to the National Center for Charitable Statistics (NCCS), there are nearly 2 million non-profit organizations registered in the United States.

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first published: 2015-03-02 13:41:15

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