Last Updated on 10 Jun 2021 by SEO Manager
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We highly recommend doing a website audit in order to identify any website related issues that might impair your search engine optimization or search engine marketing or even your social media marketing issues.
Why Get A Website Audit ?
Simple mistakes on website construction and tactics that may otherwise impede the crawlability of your website can be quickly addressed. In simplest of terms, a website audit is a process for evaluating the bots friendliness of a website in multiple areas.
By performing one or all of the following comprehensive types of website audits, you will know the first steps needed to improve your organic rankings. It will help determine whether your website is fully optimized for search engine traffic, has broken links or files. It will also investigate optimal load-time, user-friendliness, as well as the status of the website content.
As most traffic coming to your site is from organic search, this is a crucial business exercise that you should be doing at every 3 to 6 months.
An online website audit should cover the technical performance of your site to ensure that Google and other search engines can understand your content efficiently. Throughout all of this, remember that a user-focused SEO campaign creates long-term plans that target the end-user, which is the heart and soul of what Google is looking for today.
What is included in a Comprehensive and Paid Website Audit?
Errors, Warnings and Notices (EWN) are heart of the website Audit. We cover Errors which are technical in nature and no website should ignore. Warnings that impact the site’s performance and visibility. And Notices which are minor issues but together with Errors and Warnings pull your site down.
Our Comprehensive Website Audit covers the following:
- Hreflang conflicts within page source code
- Pages returning 5XX status code
- Pages don’t have title tags
- Issues with duplicate title tags
- Pages with duplicate content issues
- Broken internal links
- Pages couldn’t be crawled
- Pages couldn’t be crawled (DNS resolution issues)
- Pages couldn’t be crawled (incorrect URL formats)
- Broken internal images
- Pages with duplicate meta descriptions
- Format errors in Robots.txt file
- Format errors in sitemap.xml files
- Incorrect pages found in sitemap.xml
- Pages with a WWW resolve issue
- Pages with no viewport tag
- Size of HTML on a page is too large
- AMP pages with no canonical tag
- Issues with hreflang values
- Pages returning 4XX status code
- Issues with incorrect hreflang links
- Non-secure pages
- Issues with expiring or expired certificate
- Issues with old security protocol
- Issues with incorrect certificate name
- Issues with mixed content
- No redirect or canonical to HTTPS homepage from HTTP version
- Redirect chains and loops
- AMP HTML issues
- AMP style and layout issues
- AMP templating issues
- Pages with a broken canonical link
- Pages with multiple canonical URLs
- Pages with a meta refresh tag
- Subdomains don’t support secure encryption algorithms
- Sitemap.xml files are too large
- Pages with slow load speed
- Invalid structured data items
- Malformed links
- Pages with duplicate title tags
- Pages with too much text within the title tags
- Pages without enough text within the title tags
- Pages with low text-HTML ratio
- Pages without meta descriptions
- Pages with duplicate H1 and title tags
- Pages without an h1 heading
- Pages with an underscore in the URL
- Sitemap.xml not indicated in robots.txt
- Pages with a low word count
- Pages with temporary redirects
- Images without alt attributes
- Broken external images
- Pages with too many parameters in their URLs
- Pages with no hreflang and lang attributes
- Pages without character encoding declared
- Pages without doctype declared
- Pages using Flash
- Pages containing frames
- Broken external links
- Internal links containing nofollow attribute
- Pages with too many on-page links
- Sitemap.xml not found
- Subdomains don’t support SNI
- Homepage does not use HTTPS encryption
- HTTP URLs in sitemap.xml for HTTPS site
- Links on HTTPS pages leading to HTTP page
- Uncompressed pages
- Issues with blocked internal resources in robots.txt
- Too long link URLs
- Pages with only one incoming internal linksource formatted as page link
- Links to external pages or resources returned a 403 HTTP status code
- Links with non-descriptive anchor text
- Pages with more than one H1 tag
- Pages that need more than 3 clicks to be reached
- Outgoing external links containing no follow attributes
- Subdomains don’t support HSTSURLs longer than 200 characters
- Pages with more than one H1 tag
- Robots.txt not found
- Pages with hreflang language mismatch issues
- Pages that were blocked from crawling
- Orphaned pages (from Google Analytics)
- Orphaned pages (in sitemap)
- Pages that take more than 1 second to become interactive
- Pages blocked by X-Robots-Tag: noindex HTTP header
- Issues with blocked external resources in robots.txt
- URLs with a permanent redirect
- Links with no anchor text
People also ask:
- What does a site audit do?
- What does website audit include?
- What is the purpose of an site audit?
- Why would you need to look at competitors sites when auditing your site?
- How do you audit a website?
- How much is a website audit?
- What is the purpose of a website audit?
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