Local Search Engine Optimization

Local Search Engine Optimization is key your local audience success. Attract more people and get more business by localizing your content. Learn more about local directories and search engine packs

Local Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization or “SEO” is the systematic methodology for securing visibility and resulting traffic from the “organic”, or “natural” search results on search engines which is considered as “free”.

What is Local Search Engine Optimization?

Local Search Engine Optimization (SEO) is organic and geographically targeting your local business online.  Google My BusinessBing Places for Business and other local directories are primary vessels along with your website to help customers find you online.

Statistics (updated September 2019), show that Google has 87.35 % market share.  A breathtaking number.  (Source: Statista)

On any search engine, a “Local Search” is triggered if you are looking for a business or service that is geographically near you.  So, when you type ‘car accident lawyer near me’ or ‘dentist in princeton, nj’ you have performed a ‘Local Search‘.

72 percent of customers who perform a local search visit a store within five miles. (Source: Forbes)

Almost all Local SERPs return what is called a ”Local Pack’.  These are the top ranked businesses based on the customer query.

These local SERPs are may further be broken down into smaller components that may consist of one or more of the following blocks; for example, Google’s SERP has:

  • Google Ads (Top)
  • Featured Snippet
  •  Image Pack
  •  In-Depth Article
  •  Knowledge Card
  •  Knowledge Panel
  •  Local Pack
  •  Local Teaser Pack
  •  News Box
  •  Related Questions
  •  Reviews
  •  Shopping Results
  •  Site Links
  •  Tweet
  •  Video
  • Google Ads (Bottom)
 

Google My Business

Google My Business is a tool for businesses and organizations to manage their online presence across Google, including SERPs and Google Maps.  Google’s SERP returns this data in Local Pack of three listings. more…

Bing Places for Business

Bing Places for Business shows local business as a part of it’s SERP.  This is generally in a five Local Pack format. more…

Local SEO Citations

Local SEO Citations is any online mention of the nameaddress, and phone number (NAP) for a local business. These local citations may be sourced from a local business directory, on websites and on social media platforms.  more…

What Would You Like to Do Next for Local Search Engine Optimization?

Here are Our Search Engine Options and Plans

Local Search Engine Presence

  • Submitting your Business: The 5/15/50 Plan
  • Submitting / Updating with Goolge, Bing, Yahoo, AOL, Yelp, etc.
  • Listing services that are ‘scraped’ by above to insure that you’re listed and have correct information in each stem.
  • 15 images consisting of photos, logos, building location and QMR
  • 5 professional videos on Youtube.

50 Listings in Individually Coded and Customized Directory / Business Classification Index Sites

  • Website Classified Directory submissions.
  • Citations on other sites that serve local search and regional interests.
  • Reviews on local search and professional review sites.
  • ‘Buzz’ for your business on social services like Instagram, Twitter FourSquare and of course FaceBook.

Your Professional Citations

  • Submitting to Classified Directories for linking.
  • Professional Associations, Professional Memberships, Professional Designations
  • Your Industry Authorities
  • Your Chamber and where applicable, Representative Lobby Groups

Links for Satisfaction Reviews

  • We will provide you with all the links where you can ask people to recommend your services.
  • We will monitor and/or respond to the reviews.
  • We can help you reach out to your customers and gently ask for reviews.

Reporting

  • Comprehensive reporting on local presence, search clicks, reviews and clicks on maps.
  • Suggestions on changes to your website that will tie in with the above strategies.

Guaranteed Website Optimization

  • Our goal is First Page Ranking on Goolge, Yahoo, Bing and other search Engines.
  • Validate code issues that hurt your ability to achieve a high search ranking. Issues that might block a search spider from indexing your entire site.
  • Perform a through keyword research process for keyword density in title tags, body content, headings, internal links and external links.
  • Use social media to reach out to more potential customers.
  • Making your URLs simple and intuitive.
  • Linking issues that prevent a high ranking.
  • Build content that attracts links.
  • Look for duplicate content that might cause search engines to apply ranking penalties.

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