YLSEM YouTube advertising 01

Your Local YouTube Authority

Last Updated on 27 Mar 2022 by SEO Manager

Build Your Brand

One of the most effective ways of promoting yourself online is to use YouTube to build your brand, your authority and your business.

Digital video streaming continues to become popular. YouTube is fast becoming the main platform for viewers across the country. This growth is now dominant. 120 million people in the U.S. now watch YouTube and YouTube TV on their TV screens.

From Gen Zers to boomers, more people are turning to digital video for entertainment. 66% of them now stream between 8 p.m. and 11 p.m.

Ways to Get Your YouTube Channel Noticed !

  • Short and to the point video.
  • Showcase your product or service.
  • Teach or explain your product or service or a question.
  • Keep distractions limited.
  • Make sure you have good light, sound and video quality.

Tips and Tricks for Youtube

There are no shortcuts in getting noticed on YouTube.  However, here are some simple tips:

  • Make your YouTube video relevant to your band or authority.
  • Use creative thumbnails.
  • Make your Tags with relevant Keywords and Local SEO.
  • Create effective descriptions for your video.
  • Use affirmative Call To Action (CTA)
  • Sharpen your channel’s Image.
  • Use annotations but not overuse them.
  • Upload at the right time.
  • Link with your other online presence, websites, social media, etc.
  • Promote your other YouTube videos in your end screen.
  • Quality over quantity.
  • Reply to comments.

YouTube Advertising Formats

Googlle offers Video reach campaigns. Video reach campaigns will automatically optimize across multiple Youtube ad formats. This creates oppurtunity to extend reach to as many viewers possible. This also offers lowest price advantage.

Youtube claims that in their internal testing, they experienced that on average, Video reach campaigns drove from 29% to 44% more viewers and at a 16% lower CPM than the campaigns using individual formats.

YouTube VRC Campaign Meta-analysis, Global, data from n=33 video experiments, Oct. 2019–Feb. 2021.

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