YLSEM Ads 01

Your Local Pay Per Click Marketing

Last Updated on 20 Mar 2023 by SEO Manager

Table of Contents

Explore top strategies and ideas for effective legal lead generation, helping your law firm attract high-quality clients and expand your practice.

  1. Law office lead generation
  2. Legal practice client acquisition
  3. Targeted law firm leads
  4. Law office marketing solutions
  5. Customized attorney referrals

Local Pay Per Click Marketing

Pay Per Click Marketing for Law Offices

The legal market is highly competitive, making it increasingly challenging for law firms to stand out from the crowd and attract new clients. To succeed in this competitive landscape, law firms need to adopt innovative legal lead generation strategies. In this article, we will explore some of the best tactics and ideas for generating high-quality leads for your law practice.

Understanding the Importance of Legal Lead Generation

In today’s digital age, law firms need to be proactive in their marketing efforts to remain competitive. Legal lead generation plays a crucial role in helping law firms attract new clients, increase their caseloads, and ultimately grow their practices.

Here are the top five keywords for law office leads that a lead generation service would use to solicit law offices:

  1. Law office lead generation
  2. Legal practice client acquisition
  3. Targeted law firm leads
  4. Law office marketing solutions
  5. Customized attorney referrals

Top Keywords for Law Office Leads

To improve your law firm’s online visibility and attract potential clients, it’s essential to use the right keywords in your content and advertising campaigns.

To create compelling ads that drive results, consider these five ideas for lawyer lead generation:

  1. Ad Idea 1 – Boost Your Law Practice Today
  2. Ad Idea 2 – Attract New Clients Effortlessly
  3. Ad Idea 3 – Legal Lead Generation Experts
  4. Ad Idea 4 – Increase Your Law Firm’s Success
  5. Ad Idea 5 – Expand Your Law Practice Reach

Creating a Comprehensive Digital Marketing Strategy

To maximize the effectiveness of your lead generation efforts, it’s crucial to develop a comprehensive digital marketing strategy. This strategy should encompass various tactics, such as search engine optimization (SEO), social media marketing, content marketing, and email marketing. By combining these tactics, you can increase your law firm’s online presence and generate a consistent flow of high-quality leads.

Leveraging Content Marketing to Attract High-Quality Leads

Content marketing is a powerful tool for law firms looking to generate leads and establish themselves as thought leaders in their respective fields. By producing informative, engaging content that addresses your target audience’s legal concerns and questions, you can attract high-quality leads and nurture them into clients. To do this, create a content plan that includes blog posts, articles, case studies, and other relevant resources.

Utilizing Social Media to Connect with Potential Clients

Social media platforms offer a unique opportunity to connect with potential clients and showcase your law firm’s expertise. By sharing valuable content, engaging with your audience, and participating in industry-specific discussions, you can build brand awareness and generate leads. Focus on the platforms where your target audience is most active, such as LinkedIn, Facebook, and Twitter.

Optimizing Your Law Firm’s Website for Lead Generation

Your law firm’s website is a critical component of your lead generation strategy. To generate leads effectively, your website should be optimized for both search engines and user experience. This includes designing a visually appealing, easy-to-navigate site, incorporating relevant keywords, and creating compelling calls-to-action that encourage visitors to contact your firm or provide their contact information.

Monitoring and Analyzing Your Lead Generation Efforts

It’s essential to regularly monitor and analyze the performance of your lead generation efforts to determine their effectiveness and identify areas for improvement. By tracking key metrics such as website traffic, conversion rates, and return on investment (ROI), you can make data-driven decisions to optimize your strategies and generate more high-quality leads.

What is Local Pay Per Click Marketing?

Local Pay Per Click Marketing is paid advertising – ranking your ads above other ads and organic results in the Search Engine Result Pages – to help your prospects and customers find you.  This form of advertising can be miro-targeted by interest, affinity, geography, time of the day and demographics.  

How does Pay Per Click work?

Pay-Per-Click (PPC) is a form of Internet marketing in which advertisers pay a bid amount each time one of their ads is clicked or participates in an auction.

Google.com, Bing.com and other search engines allow advertisers to create ads based on keywords.  When a customer searches for the keyword, the ad is displayed.  If the customer clicks on the ad, then you the advertiser, in real terms are buying a visit to your site.

Is Google Ads Pay Per Click?


The old names used to be Google Adwords.  Google has rebranded it to make it more reflective of actual usage.

How Much Does Google Ads Cost?

The Google Ads is scaled by keywords, geography, time of day, demographics and a host of other factors that are well guarded information.

In other words, while Google has ways to provide estimates, the real cost is only established at the time of actual bid/transaction.  It is safe to say that the cost is both fluid and dynamic.

Can I set a Google Ads Budget?


You can make a determination for daily or monthly budget and set your limits on spend.

Are Google Ads Worth It?


Google Ads allow you to micro-target your resources and marketing costs.  For example, you could set hours to be between 8am and 11:30 am on Monday but 2pm to 5pm on Wednesday because those are the hours you are available to do business.

Similarly, you can target to run your ads in Manhattan but not in Brooklyn (I have nothing against Brooklyn, just using popular borough names to make a point).

Google Ads can also let you target demographic segments of the market.

Are Google Ads Effective?

Google Ads are both effective and efficient.

  • The reach only those people who have an active interest in your product or service and are searching the market.  In other words, they are in the ‘play’.
  • By setting bids, you are able to compete against much larger competitors in a level playing field.
  • By setting hours, you are control when and how someone can reach you.
  • By setting geography, you are able to micro-target your potential service area so that you do not waste your resources.
  • Your can launch new ad campaigns literally within a matter of hours to few days (depending on many factors).  So, you can react to changing market needs very fast.

What is the Process of Creating Google Ads / Bing PPC Campaign?

The process of advertising on both Google and Bing is very similar, simple and straightforward.

  1. You need a website that is attractive, distinctive and sets you apart for your product of service.
  2. You open an Ads account.
  3. You create text Ads you think people will use to find your product of service.
  4. You write an attractive advertisement that shows describes your product or service.
  5. You enter a bid amount that you are willing to pay for the auction. Google / Bing will display your ad (depending on the auction factors and variables) on your behalf each time someone will search the on Google / Bing.
  6. Your ad appears on Google or Bing Search Engine Result Pages (SERP).
  7. The person reads various ads in the auction and selects your ad.
  8. At the time of this auction, Google / Bing establish the price of your auction based on a multi-tiered formula, only known to to either of them.   This auction amount can vary each time.  This is because Google / Bing consider each auction as unique based on multiple variables.
  9. You pay the “house”.
  10. However, most importantly for you as the advertiser, the person who clicked on your ad wants to study your website and select you for the product or service you offer, calls your phone number or sends you an email asking more about your product or service.
  11. And the process starts all over again!

What are the Major PPC Platforms?

By order of importance and reach:

  1. Google.com (SERP)
  2. YouTube.com (Video)
  3. Bing.com (SERP)
  4. Facebook.com (Social Media)
  5. Twitter.com (Social Media)

Why Your Local SEM ?

Simple Truth of PPC  

  • Of course, Google / Yahoo / Bing want the bidding to go as high as possible.
  • You, on the other hand, want to pay as little as you can for the most number of clicks on your ad.
  • But most importantly, you want to target potential customers who live within a specified distance, or geographical radius.
  • The heart of PPC advertising is choosing the best keywords – words and phrases that describe your business and are intended to get you the best ad placement and yield most number of clicks.
  • Each bid rule is based on an algorithm that has some specific goal – like Bid To Cost-Per-Acquisition (CPA) or Maximize ROI – and is then customized with options and settings that define how you want the rule to behave.
  • And each rule can be assigned to either submit bid changes automatically, or present them as suggestions for your review and approval.

Start your Engines

  • We define your ideal customer.
  • We review your competition.
  • We consolidate list of powerful keywords.
  • We then write the actual copy for your ad; a persuasive copy using the keywords with a strong call to action.

Reporting and Analytics

  • We will send you traffic data from Google Maps business center, so that you can see the number of clicks to your site.
  • Measure and track overall results.
  • Quality Score
  • Impression Share
  • Minimum First Page Bid
  • Impression Share
  • Full Search Queries
  • TrueMetrics – ClickShare, ClickVariance, %MaxBid

Defining Bid Rules

  • You can define any number of bid rules which can then be freely applied to ad groups or keywords.
  • Once your bid rules have been defined, you can apply them to any ad group or keyword.
  • You can assign one rule to an ad group and then over-ride it with a different rule for any keyword(s) within that group.
  • We set account and campaign settings and adjust for search, time of day, day of the week and geographic targeting.
  • We offer recommendations for daily budgets at the campaign level and bid recommendations.
  • We prepare best ad copy.
  • We create landing page / destination URLs that match the keywords / ad copy.

Are You Looking for a Professionally Managed Internet Paid Search Engine Marketing Campaign?

Are You Pouring Money on Google Adwords PPC But NOT Getting Results?

Is Your Competition Outbidding You?

Is Your Competitor Getting Better Results at a Lower Cost?

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We Are Full Service Local Internet Marketing and Web Design Company

We Are A Search Engine Marketing Agency.

Offering Marketing Consultancy Service for Your Pay Per ClickGoogle Adwords Campaign.

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People Also Ask

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  • How can I get Google Ads for free?

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