Local Pay Per Click Marketing
What is Local Pay Per Click Marketing?
How does Pay Per Click work?
Is Google Ads Pay Per Click?
How Much Does Google Ads Cost?
In other words, while Google has ways to provide estimates, the real cost is only established at the time of actual bid/transaction. It is safe to say that the cost is both fluid and dynamic.
Can I set a Google Ads Budget?
You can make a determination for daily or monthly budget and set your limits on spend.
Are Google Ads Worth It?
Google Ads allow you to micro-target your resources and marketing costs. For example, you could set hours to be between 8am and 11:30 am on Monday but 2pm to 5pm on Wednesday because those are the hours you are available to do business.
Similarly, you can target to run your ads in Manhattan but not in Brooklyn (I have nothing against Brooklyn, just using popular borough names to make a point).
Google Ads can also let you target demographic segments of the market.
Are Google Ads Effective?
- The reach only those people who have an active interest in your product or service and are searching the market. In other words, they are in the ‘play’.
- By setting bids, you are able to compete against much larger competitors in a level playing field.
- By setting hours, you are control when and how someone can reach you.
- By setting geography, you are able to micro-target your potential service area so that you do not waste your resources.
- Your can launch new ad campaigns literally within a matter of hours to few days (depending on many factors). So, you can react to changing market needs very fast.
What are the Major PPC Platforms?
What is the Process of Creating Google Ads / Bing PPC Campaign?
- You need a website that is attractive, distinctive and sets you apart for your product of service.
- You open an Ads account.
- You create text Ads you think people will use to find your product of service.
- You write an attractive advertisement that shows describes your product or service.
- You enter a bid amount that you are willing to pay for the auction. Google / Bing will display your ad (depending on the auction factors and variables) on your behalf each time someone will search the on Google / Bing.
- Your ad appears on Google or Bing Search Engine Result Pages (SERP).
- The person reads various ads in the auction and selects your ad.
- At the time of this auction, Google / Bing establish the price of your auction based on a multi-tiered formula, only known to to either of them. This auction amount can vary each time. This is because Google / Bing consider each auction as unique based on multiple variables.
- You pay the “house”.
- However, most importantly for you as the advertiser, the person who clicked on your ad wants to study your website and select you for the product or service you offer, calls your phone number or sends you an email asking more about your product or service.
- And the process starts all over again!
Why Your Local SEM ?
Simple Truth of PPC
- Of course, Google / Yahoo / Bing want the bidding to go as high as possible.
- You, on the other hand, want to pay as little as you can for the most number of clicks on your ad.
- But most importantly, you want to target potential customers who live within a specified distance, or geographical radius.
- The heart of PPC advertising is choosing the best keywords – words and phrases that describe your business and are intended to get you the best ad placement and yield most number of clicks.
- Each bid rule is based on an algorithm that has some specific goal – like Bid To Cost-Per-Acquisition (CPA) or Maximize ROI – and is then customized with options and settings that define how you want the rule to behave.
- And each rule can be assigned to either submit bid changes automatically, or present them as suggestions for your review and approval.
Start your Engines
- We define your ideal customer.
- We review your competition.
- We consolidate list of powerful keywords.
- We then write the actual copy for your ad; a persuasive copy using the keywords with a strong call to action.
Defining Bid Rules
- You can define any number of bid rules which can then be freely applied to ad groups or keywords.
- Once your bid rules have been defined, you can apply them to any ad group or keyword.
- You can assign one rule to an ad group and then over-ride it with a different rule for any keyword(s) within that group.
- We set account and campaign settings and adjust for search, time of day, day of the week and geographic targeting.
- We offer recommendations for daily budgets at the campaign level and bid recommendations.
- We prepare best ad copy.
- We create landing page / destination URLs that match the keywords / ad copy.
Reporting and Analytics
- We will send you traffic data from Google Maps business center, so that you can see the number of clicks to your site.
- Measure and track overall results.
- Quality Score
- Impression Share
- Minimum First Page Bid
- Impression Share
- Full Search Queries
- TrueMetrics – ClickShare, ClickVariance, %MaxBid
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