Google AdWords: What are Gmail Ads?

Google AdWords: What are Gmail Ads?

works a lit­tle dif­fer­ent­ly than reg­u­lar Dis­play Net­work tar­get­ing. An impor­tant point of dif­fer­ence is that the ads tar­get users, and not the cur­rent email being read.

Gmail Ads (for­mer­ly referred to as Gmail Spon­sored Pro­mo­tions) are an inno­v­a­tive way to reach the 900+ mil­lion active Gmail users glob­al­ly. Email is a big part of people’s dai­ly rou­tine, both pro­fes­sion­al­ly and per­son­al­ly, which is why Google has been test­ing ways to bring Gmail ads to adver­tis­ers for many years.

All adver­tis­ers can now access and imple­ment these ads from their AdWords dash­boards.

 

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