YouTube Launches AdWords For Video

YouTube Ads Make Pres­ence!
  • Google is expand­ing those capa­bil­i­ties to YouTube with its launch Mon­day of AdWords for Video.
  • As with the Search prod­uct, AdWords for Video is self-ser­vice.
  • It allows small- and medi­um-sized busi­ness­es to bid on key­words and cat­e­gories and have their video ads appear in front of some of the 3 bil­lion YouTube videos that get viewed every day.
  • Video Ads were too expensive–to pro­duce as well as to air–for the aver­age mom-and-pop. ads with­in reach of the mass­es. s good news for small busi­ness­es, because video can be a pow­er­ful tool for drum­ming up inter­est from poten­tial cus­tomers.
  • Video will become increas­ing­ly com­mon for small­er busi­ness­es.  Oth­er ser­vices that will make it eas­i­er to buy pre-roll.
  • Google projects that the share of online ad spend­ing going toward video will dou­ble this year, from 7. 9% to 15%.
  • And accord­ing to Google, 50% of online ad cam­paigns will include video by 2015.
  • YouTube is plan­ning to expand the ser­vice to oth­er plat­forms, like con­nect­ed TVs and game box­es. sys­tem which only charges adver­tis­ers when users actu­al­ly watch the video, a shift from the clas­sic CPM charge mod­el, which charges per impres­sion.
  • Small busi­ness­es need to stretch their ad bud­gets as far as pos­si­ble, so pro­vid­ing a ser­vice that only charges them when view­ers actu­al­ly watch the ad makes the ser­vice increas­ing­ly attrac­tive to those buy­ers.
  • The intro­duc­tion of AdWords for Video is part of a larg­er empha­sis at Google on small and medi­um-sized busi­ness­es.

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