Google Analytics 360 Suite

The Google Analytics 360 Suite is built to address the needs of unified view of data.

It is powerful set products that are unified, providing a consistent user experience and cross product data integration, plus full scope of services.

Simply put: it’s a complete measurement platform.


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What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.


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Online Marketing: Adobe Systems expands reach of marketing cloud

Summary of the Article

based company has been methodically extending the competitive advantage of its digital marketing platform offering, Baird analyst Steven Ashley said …

Article

Best known as a maker of software for graphic artists and other creative professionals, Adobe Systems (ADBE) also has become a major force in online marketing software and services. Adobe is using its Summit conference this week in Salt Lake City to tout the latest advancements in its Adobe Marketing Cloud business.

Culled From

first published: 2015-03-10 20:03:45

Online Marketing: Embedding marketing automation in WordPress, Twitter, LinkedIn: Act-On launches Anywhere

Summary of the Article

Two challenges to adoption are complexity of marketing automation … marketing content, data, and tools available within the online technologies …

Article

Marketing automation platforms have proven value. The number of systems available in the space has tripled each of the last two years, and in the high end of the B2B space penetration has jumped from about 5 percent last year to over 12 percent this year.

But getting anyone outside of the marketing department to use them is tough.

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first published: 2015-03-10 20:02:29

Online Marketing: Marketing (and life) tips from the stars at Adobe Summit

Summary of the Article

Just as these young girls are learning the power of online marketing, professionals have to communicate their value to the organization, she says.

Article

Sarah Gormley, CMO, Girl Scouts USA

The Digital Cookie e-commerce program that teaches girls the principles of selling online resulted in 3.5 billion impressions in just four days after launch, Gormley shared. “People love to talk about cookies.”

Just as these young girls are learning the power of online marketing, professionals have to communicate their value to the organization, she says.

Culled From

first published: 2015-03-10 19:52:30

Online Marketing: Amazon, eBay Shouldn’t Fear Jet.com, But It’s One To Watch: Baird

Summary of the Article

The site, founded by online retail veteran Marc Lore, says its online market place will offer prices as much as 15% lower than its ecommerce …

Article

Unique pricing model focuses on discounts (“coupon clippers”). In the traditional online marketplace model, third-party sellers are awarded transactions based on a combination of lowest price and reputation. However, Jet adds new variables to the algorithm, including shipping distance, order size, and product combinations, with the goal of improving the customer experience (e.g.

Culled From

first published: 2015-03-10 19:41:15

Online Marketing: Dream big or go home

Summary of the Article

Their online marketing strategy struck a chord with consumers. In 2013, Velsoft celebrated its international expansion by opening an office in South …

Article

They say if your dreams don’t scare you, they’re not big enough. That’s why Jim Fitt believes every company should have a wildly-outrageous goal (WOG) to help them visualize a much bigger picture.

“Our wildly outrageous goal is to touch every learner on the planet,” says Fitt, CEO of Velsoft, which provides customizable training materials for professionals.

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first published: 2015-03-10 18:22:30

Mobile Ads: Google On Verge Of Buying InMobi For $1 Billion

Summary of the Article

Google’s acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising.

Article

inmobi 188 2 FHVqmamGoogle’s acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination of the two companies, reportedlyin talks, would turn Google into a powerhouse, leaving Facebook in the dust.

Bangalore-based InMobi helps companies target advertising to phone and mobile device users.

Culled From

first published: 2015-03-10 17:37:30

Mobile Ads: Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America, Finds …

Summary of the Article

Latin American brands are turning to mobile advertising not only because it reaches consumers on the go but also because it fulfils different …

Article

prnewswire100

SAO PAULO, Brazil, March 11, 2015 /PRNewswire/ — The proliferation of smartphones, tablets and other mobile devices has created a catch-22 situation for mobile advertisers. While on the one hand, the customer pool has expanded vastly, the diversity of platforms and operating systems challenges advertisers to attract a true audience.

Culled From

first published: 2015-03-10 16:52:30

Online Marketing: These 9 stats show how Internet marketing is changing the music scene

Summary of the Article

Thanks to the Internet, there’s a shift in how people buy and listen to music, and … Marketers should also take note of music services for ad placement.

Article

Americans spend billions of dollars every year on concerts, music downloads, CDs and merchandise, proving that love of music endures even as technology changes.

What is shifting, though, is how people buy and listen to music, and there are some strong trends worth noting.

Here are nine stats about Internet marketing and the modern music lover:

Culled From

first published: 2015-03-10 16:30:00

Google AdWords News: The Dollar Bull Still Has to Run

Summary of the Article

There’s also another way you can do this, and that is with a Google AdWords account. AdWords allows you to search keyword trends and it will …

Article

A Google news search of the word “dollar” reveals 54.6 million results. That’s high, but not as high as the 104 million results that were returned back in May of last year, or even the 91 million in March of last year. How do I know? Because I track these.

There’s also another way you can do this, and that is with a Google AdWords account.

Culled From

first published: 2015-03-10 15:00:00