Better relevance and click-through (CTR) lead to higher quality ads, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad spend.
Use both text + image ads to see up to 40% more conversions (on avgerage) w/o increasing CPA.
Five Important Mobile Advertising Strategies includes the top five steps you can take to improve the mobile-friendliness of your website, ads, and overall marketing strategy.
Three of the most important elements of a display ad are the message, image and design.
Create remarketing campaigns from the very start!
Google AdWords: What are Gmail Ads?
Google AdWords: 3 Ways To Find More Keywords For Your AdWords Account
Google AdWords: 25 Principles of Mobile App Design
Google AdWords: Generating Calls for Mobile Advertising
Creating great text ads can have big rewards for you in AdWords.