Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Don’t panic: ‘Algorithm updates’ aren’t the end of the world

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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.

After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.

Follow the larger discussion about this topic at…: Read More

What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 


#LocalSEO, #ShopLocal, #SmallBusiness, #CityName, #BuyLocal

Local SEO

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What is Google SERP Query Matching? (How does it work?)

Google’s SERP query matching process – when deciding which websites best match each user query, is complicated.  For each Search Engine Result Page (), Google assesses hundreds of factors in order to determine the most likely match and best answer. Two of the strongest and controllable signals are backlinks and page content.

How to Get On Top of the Google SERP

SERPs look different for each query, sometimes by change in order of words, but they are all made up of the same three components:

  • Paid ads
  • Organic results
  • SERP features
  1. Create Your Own Internal Backlinks
  2. Optimize Everything for the Right Keywords
  3. Optimize and Tweak Your Website

What is SEO?

Search engine optimization (SEO) is the the affirmative Internet interactions that affects the placement and visibility of a website or a web page in a Internet browser based search engine’s result pages (SERP)— often referred to as “natural”, “organic”, or “earned” results.

What are the Major Components of SEO?

  • Keywords define the content of the page
  • Meta tags play a vital role in SEO positioning
  • Content is king
  • Social media plays a role in targeting audience
  • Quality images make visual appeal.

Local Search Engine Marketing is King

Local Search Engine Marketing is King.

  • 59 per cent of Internet users submit a query in search engines at least once per day.
  • 76 per cent of users use search engines to find local business information.
  • In 2011 Google disclosed that 40% of mobile search traffic is with local intent.
  • In 2012 Google disclosed that 50% of mobile search traffic is with local intent.
  • In 2012, according to one estimate, 43% of search results on Google carries local search intent.  25% with Bing / Yahoo has local Intent.


How Valuable is Your Page? Ask Google!

How Does Google Determine the Value of A Page?

Short answer: By determining how long visitor stays on the page.

Technically speaking: SERP CTR (Search Engine Results Page Click-Through Rate)

What is SERP CTR?  Short answer: It is the page that got viewed because the search engine rendered it to the user.  Google is like a jealous overlord.  If it brings you something, it wants you to enjoy it.  If you do not, it remembers it and will make sure you do not get the same page again (or another person for the same search).

 How can yo make users experience richer?

There are three ways to do this:

• Ensure that the rich snippet page description which appears on the SERPs accurately describes the actual content of the page.
• Make the content of the page available to the visitor as fast as possible. Check the page is fast loading and relevant content is situated “above the fold” (so visitors won’t need to scroll)
• Make content relevant for visitor, not the search engines.