Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.
After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.
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What is Local Search Engine Optimization ?
Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results.
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Google’s SERP query matching process – when deciding which websites best match each user query, is complicated. For each Search Engine Result Page (#SERP), Google assesses hundreds of factors in order to determine the most likely match and best answer. Two of the strongest and controllable signals are backlinks and page content.
How to Get On Top of the Google SERP
SERPs look different for each query, sometimes by change in order of words, but they are all made up of the same three components:
Search engine optimization (SEO) is the the affirmative Internet interactions that affects the placement and visibility of a website or a web page in a Internet browser based search engine’s result pages (SERP)— often referred to as “natural”, “organic”, or “earned” results.
What is SERP CTR? Short answer: It is the page that got viewed because the search engine rendered it to the user. Google is like a jealous overlord. If it brings you something, it wants you to enjoy it. If you do not, it remembers it and will make sure you do not get the same page again (or another person for the same search).
How can yo make users experience richer?
There are three ways to do this:
• Ensure that the rich snippet page description which appears on the SERPs accurately describes the actual content of the page.
• Make the content of the page available to the visitor as fast as possible. Check the page is fast loading and relevant content is situated “above the fold” (so visitors won’t need to scroll)
• Make content relevant for visitor, not the search engines.