What is Google SERP Query Matching? (How does it work?)

Last Updated on 6 Jul 2020 by SEO Manager

Google’s SERP query matching process – when deciding which websites best match each user query, is complicated.  For each Search Engine Result Page (), Google assesses hundreds of factors in order to determine the most likely match and best answer. Two of the strongest and controllable signals are backlinks and page content.

How to Get On Top of the Google SERP

SERPs look different for each query, sometimes by change in order of words, but they are all made up of the same three components:

  • Paid ads
  • Organic results
  • SERP features
  1. Create Your Own Internal Backlinks
  2. Optimize Everything for the Right Keywords
  3. Optimize and Tweak Your Website

See also  Google Mobile Campaign: 1,2,3