Every effective content marketing starts with good copy. If you are writing an Ad, you should be able to describe in fewest possible words what you are doing or selling? Why it is important and most importantly, whey should they bring their business to you?
Effective ad copy is easy to spot. A Good ad copy will have a compelling headline. It will appeal to a desire or curiosity. The objective of the headline is to make readers focus and make them to read the rest of the copy.