Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Don’t panic: ‘Algorithm updates’ aren’t the end of the world

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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.

After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.


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What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 

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#LocalSEO, #ShopLocal, #SmallBusiness, #CityName, #BuyLocal


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5 Ways to Measure and 3 Tips to Improve Website Engagement

Table of Contents

YourLocalSEM offers website development options for professionals.

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

Need to Redo Your Website?

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

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Google My Business – For Medical Providers

Google My Business

Let’s quickly review the key facts:

  • 75% of respondents are influenced by the online rating and review sites when selecting a provider.
  • 91% of patients will choose one doctor over another based on positive reviews.

Let’s talk about one of the cornerstones of where reviews come from: your local online presence or local search engine optimization (SEO).


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10 Geotargeting Tips to Maximize Your Google Ads ROI

Deliver super-personalized experiences

With geotargeting for local PPC, you can relate your offering to local events or use language that resonates with that community. For example, if you know there’s a concert in your town, you may want to run a special promotion for your restaurant nearby.

Segment to reach the right person

Say you’re a landscaper whose ideal customers are wealthy estate owners. With geotargeting, you could target the more affluent areas of a particular region. (Note: there are some industries that may not be able to layer demographic and location targeting together.)

Get your timing right

When it comes to timing, you may think of ad scheduling but geotargeting also has a use here. Commonly referred to as geofencing, you can serve particular ads to people upon entering or exiting a geographic boundary. This could be useful if there’s a week-long conference going on near your business.

Test out new markets

Run lower budget campaigns in new areas to test the waters and if you end up performing well, create more lower-funnel ads. Keep in mind that geotargeting is only available at the campaign level. So, if you’re curious about how you would perform in a new market, split up your locations by campaign.

Geotargeting is a win-win. Not only do you save money, but this is what consumers want! According to research:

80% percent of consumers say that they would like to get location-based alerts from businesses.
70% of consumers say that they are willing to share their location if they get something valuable in return.
61% of smartphone owners prefer to buy from sites that customize information for their location.

In short, you’re taking your local PPC strategy to the next level to give consumers a personalized, local-friendly experience—all while saving money!

Geotargeting

Not only can geotargeting save you money with local PPC, but it can also be a tool for personalized and real-time marketing, testing out new markets, and targeting personas in a given neighborhood. Follow these tips to get the most out of geotargeting in Google ads in your local business advertising:

  1. Double-check your location options
  2. Pay attention to granular metrics
  3. Seek out and implement location-based negatives
  4. Use bid adjustments to lower CPA
  5. Don’t be afraid to be picky
  6. Exclude certain locations
  7. Use Google Trends to inform your targeting
  8. Include regional terms in your ad copy
  9. Include the name of your target location in your ad copy
  10. Leverage location extensions and call extensions

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How to Diagnose Page Ranking Declines: Ask An SEO – Search Engine Journal

How to Diagnose Page Ranking Declines: Ask An SEO  Search Engine Journal

How to Diagnose Page Ranking Declines: Ask An SEO  Search Engine Journal
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Google’s Last Minute Advice On The Page Experience Update – Search Engine Journal

Google’s Last Minute Advice On The Page Experience Update  Search Engine Journal

Google’s Last Minute Advice On The Page Experience Update  Search Engine Journal
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How Google Uses SEO For Its Websites – Bigger Law Firm Magazine

How Google Uses SEO For Its Websites  Bigger Law Firm Magazine

How Google Uses SEO For Its Websites  Bigger Law Firm Magazine
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4 Reasons Why Sites May Lose Google Rankings – Search Engine Journal

4 Reasons Why Sites May Lose Google Rankings  Search Engine Journal

4 Reasons Why Sites May Lose Google Rankings  Search Engine Journal
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TECH TALK WITH MIKE: Google’s algorithm can help boost online ranking – Goshen News

TECH TALK WITH MIKE: Google’s algorithm can help boost online ranking  Goshen News

TECH TALK WITH MIKE: Google’s algorithm can help boost online ranking  Goshen News
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Core Web Vitals: A Complete Guide Core Web Vitals – Search Engine Journal

Core Web Vitals: A Complete Guide Core Web Vitals  Search Engine Journal

Core Web Vitals: A Complete Guide Core Web Vitals  Search Engine Journal
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