Don’t panic: ‘Algorithm updates’ aren’t the end of the world
Is this Topic of Search Engine Optimization an Important Issue for You?
Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.
After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.
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Table of Contents
- Don’t panic: ‘Algorithm updates’ aren’t the end of the world
- What is Local Search Engine Optimization ?
- Do You need Help with Local Search Engine Optimization (LSEO) ?
- Get An Unfair Peer Advantage!
What is Local Search Engine Optimization ?
Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results.Wikipedia
How to Measure Your Success for Local SEO ?
- SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries in your local area
- Click-through rate (CTR): this shows your website’s performance within the SERPs.
- Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic in your local market
- Domain authority (DA): websites with a higher DA perform better in a given local radius
Metric Sources for Local SEO
- Google Search Console
- Google Analytics
- Bing Webmaster Tools
We will setup these metrics as benchmark before we start our work and will periodically review with you for your success.
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