Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Don’t panic: ‘Algorithm updates’ aren’t the end of the world

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Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.

After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.


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What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 

Wikipedia

Local SEO

How to Measure Your Success for Local SEO ?

Measurement Standards

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries in your local area
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic in your local market
  • Domain authority (DA): websites with a higher DA perform better in a given local radius

Metric Sources for Local SEO

We will setup these metrics as benchmark before we start our work and will periodically review with you for your success.


People also ask questions about:

  • What is a local SEO strategy?
  • What is local SEO vs SEO?
  • How does local SEO work?
  • What local SEO includes?

Related Searches

  • local seo services
  • local seo checklist
  • google local seo
  • local seo strategy
  • why does local seo matter
  • local seo blog
  • local seo examples
  • who needs local seo

Do You need Help with Local Search Engine Optimization (LSEO) ?


So, what are You doing Today? Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!



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A Lawyer’s Guide to Off-Page SEO

A Lawyer’s Guide to Off-Page SEO Bigger Law Firm Magazine

Is this Topic of Search Engine Optimization an Important Issue for You?

A Lawyer’s Guide to Off-Page SEO

Local citations

Local citations are also called NAP citations because they are any online mention of your business’s name, address and phone number (NAP). They are one of the top-ranking factors for local searches. In other words, if Google thinks a search intends to find local businesses, the ones with the most local citations will tend to rise to the top.

You can manually find your local citations (and your competitors’) by searching for street addresses. Use the “intext:” search operator to make sure the search term is in the text of the page. For example, googling “acme law firm intext:123 main -acmelawfirm.com” returns pages mentioning the law firm and its address on Main Street, excluding results from the firm’s website.

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Table of Contents


What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 

Wikipedia

Local SEO

How to Measure Your Success for Local SEO ?

Measurement Standards

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries in your local area
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic in your local market
  • Domain authority (DA): websites with a higher DA perform better in a given local radius

Metric Sources for Local SEO

We will setup these metrics as benchmark before we start our work and will periodically review with you for your success.


People also ask questions about:

  • What is a local SEO strategy?
  • What is local SEO vs SEO?
  • How does local SEO work?
  • What local SEO includes?

Related Searches

  • local seo services
  • local seo checklist
  • google local seo
  • local seo strategy
  • why does local seo matter
  • local seo blog
  • local seo examples
  • who needs local seo

Do You need Help with Local Search Engine Optimization (LSEO) ?


So, what are You doing Today? Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!



Get An Unfair Peer Advantage!

855-515-5544
Call Now

cropped Your Local Business 2

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5 Ways to Measure and 3 Tips to Improve Website Engagement

Table of Contents

YourLocalSEM offers website development options for professionals.

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

Need to Redo Your Website?

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

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Is this Topic of Website Engagelemt and Search Engine Optimization an Important Issue for You?

Contact us Today to discuss Your Concerns and Options!

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website development company
google tags
local seo firms

Google My Business – For Medical Providers

Google My Business

Let’s quickly review the key facts:

  • 75% of respondents are influenced by the online rating and review sites when selecting a provider.
  • 91% of patients will choose one doctor over another based on positive reviews.

Let’s talk about one of the cornerstones of where reviews come from: your local online presence or local search engine optimization (SEO).


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Is this Google My Business Topic of Search Engine Optimization an Important Issue for You?

Contact us Today to discuss Your Concerns and Options!

People also ask questions about:

google my business website
google my business sign up
google my business app
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google my business reviews
google my business support
google my business customer care number
google my business dashboard

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10 Geotargeting Tips to Maximize Your Google Ads ROI

Deliver super-personalized experiences

With geotargeting for local PPC, you can relate your offering to local events or use language that resonates with that community. For example, if you know there’s a concert in your town, you may want to run a special promotion for your restaurant nearby.

Segment to reach the right person

Say you’re a landscaper whose ideal customers are wealthy estate owners. With geotargeting, you could target the more affluent areas of a particular region. (Note: there are some industries that may not be able to layer demographic and location targeting together.)

Get your timing right

When it comes to timing, you may think of ad scheduling but geotargeting also has a use here. Commonly referred to as geofencing, you can serve particular ads to people upon entering or exiting a geographic boundary. This could be useful if there’s a week-long conference going on near your business.

Test out new markets

Run lower budget campaigns in new areas to test the waters and if you end up performing well, create more lower-funnel ads. Keep in mind that geotargeting is only available at the campaign level. So, if you’re curious about how you would perform in a new market, split up your locations by campaign.

Geotargeting is a win-win. Not only do you save money, but this is what consumers want! According to research:

80% percent of consumers say that they would like to get location-based alerts from businesses.
70% of consumers say that they are willing to share their location if they get something valuable in return.
61% of smartphone owners prefer to buy from sites that customize information for their location.

In short, you’re taking your local PPC strategy to the next level to give consumers a personalized, local-friendly experience—all while saving money!

Geotargeting

Not only can geotargeting save you money with local PPC, but it can also be a tool for personalized and real-time marketing, testing out new markets, and targeting personas in a given neighborhood. Follow these tips to get the most out of geotargeting in Google ads in your local business advertising:

  1. Double-check your location options
  2. Pay attention to granular metrics
  3. Seek out and implement location-based negatives
  4. Use bid adjustments to lower CPA
  5. Don’t be afraid to be picky
  6. Exclude certain locations
  7. Use Google Trends to inform your targeting
  8. Include regional terms in your ad copy
  9. Include the name of your target location in your ad copy
  10. Leverage location extensions and call extensions

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How to Diagnose Page Ranking Declines: Ask An SEO – Search Engine Journal

How to Diagnose Page Ranking Declines: Ask An SEO  Search Engine Journal

How to Diagnose Page Ranking Declines: Ask An SEO  Search Engine Journal
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Google’s Last Minute Advice On The Page Experience Update – Search Engine Journal

Google’s Last Minute Advice On The Page Experience Update  Search Engine Journal

Google’s Last Minute Advice On The Page Experience Update  Search Engine Journal
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How Google Uses SEO For Its Websites – Bigger Law Firm Magazine

How Google Uses SEO For Its Websites  Bigger Law Firm Magazine

How Google Uses SEO For Its Websites  Bigger Law Firm Magazine
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4 Reasons Why Sites May Lose Google Rankings – Search Engine Journal

4 Reasons Why Sites May Lose Google Rankings  Search Engine Journal

4 Reasons Why Sites May Lose Google Rankings  Search Engine Journal
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TECH TALK WITH MIKE: Google’s algorithm can help boost online ranking – Goshen News

TECH TALK WITH MIKE: Google’s algorithm can help boost online ranking  Goshen News

TECH TALK WITH MIKE: Google’s algorithm can help boost online ranking  Goshen News
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Is this Topic of Search Engine Optimization an Important Issue for You?

Contact us Today to discuss Your Concerns and Options!

People also ask questions about:

local seo firms
local seo marketing
local search engine marketing services
local seo agency

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