What is Google Query Matching? (How does it work?)

Google’s query match­ing process — when decid­ing which web­sites best match each user query, is com­pli­cat­ed. For each Search Engine Result Page (SERP), Google assess­es hun­dreds of fac­tors in order to deter­mine the most like­ly match and best answer. Two of the strongest and con­trol­lable sig­nals are back­links and page con­tent.

What is a Good Ad Copy? (Why Strong Content Matters)

Every effec­tive con­tent mar­ket­ing starts with good copy.  If you are writ­ing an Ad, you should be able to describe in fewest pos­si­ble words what you are doing or sell­ing?   Why it is impor­tant and most impor­tant­ly, whey should they bring their busi­ness to you? Tags: Search Engine Mar­ket­ing, Search Engine Opti­miza­tion, Social Media & […]

Visual Content Does Better SEO (videos and photos )

Visu­al con­tent — videos and pho­tos — always per­form bet­ter than any oth­er type of con­tent in terms of shares. To get best results: Cre­ate #Cus­tom Graph­ics. Cre­ate or share video and audio con­tent. Cre­ate Info­graph­ics   Tags: Search Engine Opti­miza­tion, Social Media & Mar­ket­ing You May Also Like What is Google Query Match­ing? (How does it work?) Trans­form­ing […]

Transforming The Way You Promote Content (6 Steps)

Arti­cle title (Make it Smart)
Arti­cle URL (Make it rel­e­vant)
The key­words we are tar­get­ing (Exploit Cre­ative Options)
Cur­rent rank­ings for those key­words (Check and recheck)
Sug­ges­tions for sup­port­ing arti­cle top­ics (Link with­in your web­site)
Search sug­ges­tions for find­ing sites that may link to us (Do your home­work)

What are the SEO challenges for a Multi-location business?

Mul­ti-loca­tion busi­ness­es com­mon­ly have these chal­lenges when it comes to meet­ing con­sumer needs:

How can they quick­ly and eas­i­ly give direc­tions to con­sumers?
How can each location’s land­ing page be opti­mized for local search?
How can the ever-increas­ing mobile shop­per surge be lever­aged?

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