57 Easy & Engaging August Marketing Ideas (With Examples!)

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.

We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with:

A list of August awareness causes, themes, national days, and holidays.
57 creative ideas for incorporating them into your articles, posts, events, and promotions.
Real examples of these August marketing ideas in action.
Let’s get into it.

August awareness

Eye Health Month
Family Fun Month
Happiness Happens Month
International Peace Month
Back to School Month
Wellness Month
August national days

See the full list at the bottom of this post!

For community-friendly marketing

Night Out Day (First Tuesday)
Garage Sale Day (Second Saturday)
Bowling Day (Second Saturday)
Senior Citizens Day (Aug 21)
For positive/inspirational marketing:

Friendship Day  (First Sunday)
Purple Heart Day (Aug 7)
Happiness Happens Day (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
For social awareness marketing

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)
For straight-up marketing

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)
August marketing ideas

As you can see from the different categories of observances, you can appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more meaningful way than any of your competitors.

1. Family Fun Month

Partner up with nearby attractions and offer coupons.
Share a blog post or email newsletter roundup of your favorite family-friendly spots in town.
If your target audience is parents: Write a post on how to actually have family fun month in the depressing last days of summer when your kids are at each others’ throats and you’ve had no alone time in weeks (emotional marketing opp?).
Team up with other local businesses in town and run a family fun night. Photographers can offer family portraits (before little Jane gets a butterfly plastered to her face), restaurants can provide the food (and coupons to get them through their doors), and other businesses (like preschools) can set up informational (but fun) tables.
Clothing companies, run a series of sales each week for men, women, babies, and tweens.

2. Black Business Month

Black Business Month was founded by John William Templeton and Frederick E. Jordan in 2004. Use this as an opportunity not to just support the Black-owned businesses, but to get into the habit of doing it year-round.

Retailers: Take the 15% Pledge and start selling products made by Black-owned businesses. You can use the Support Black-Owned Businesses Directory to find Black-owned businesses near you.
B2B businesses: interview a Black business owner and share their tips on running a business, overcoming prejudice, or dealing with challenges your clients commonly face.
Any business: show your followers how to support Black businesses.

Black-owned businesses: make use of Google’s and now Insta’s “Black-owned” attribute tag.

3. Back to School Month

Back to school season and January are friends. Go wild with all the fresh-start, back-in-gear, goal-setting themes you used in your January marketing (repurposing opp?)

Salons, offer special deals on back-to-school haircuts.
Spas, invite parents in for a much-needed massage after a long summer.
Schools and after-school programs, offer early bird registration deals.
Personal trainers or fitness centers, offer discount packages.
Dentists or nutritionists can encourage appointments or give healthy tips.
Run a re-engagement campaign to bring back any customers who went quiet over the summer.
Check out more back-to-school marketing ideas here.

4. Simplify Your Life Week (August 1-7)

According to Amazon, “seeking simpler living” is the latest trend in consumer behavior. As a business owner, take this time to clean out clutter (virtual and physical), and organize your mind and workplace before the September storm hits.

As for marketing ideas:

Productivity tool providers could offer a free trial during this week.
You could share a roundup of tools or apps you use (or have deleted) to simplify your life.
Interior designers can share their organization tricks.
Break down a complex topic into plain English for your audience.
Life is as broad as it gets, so anything related to simplifying works here.

5. Friendship Day (Aug 2)

This day gives a good excuse for promoting referral programs and running BOGO sales promotions. You might also use catchy taglines like “You never know how many friends you have until you own [the product you provide].”

6. National Dollar Day (Aug 8)

On this day in 1786, the US monetary system was established. A nice history lesson, but also a great marketing opportunity. 

Use a money-saving-themed blog post to teach your audience how to save a dollar (or hundreds).
Take a dollar off your (low-priced) products.
Offer something for just $1.
7. National Book Lovers Day (Aug 9)

There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their input, you like post engagement, everyone wins.

8. Blame Someone Else Day – First Friday the 13th of the Year (August 13, 2021)

Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one.

“When working in a book store you learn that sometimes books are just going to fall over. Usually on their own or sometimes because of…other reasons (*cough*Ryan*cough).
Happy National Blame Someone Else Day!
(No books were harmed in the making of this post).”
“Friday the 13th: Me-ow.National Blame Someone Else Day: You-ow”
“It’s okay to indulge, you can blame us!”

Or get serious…

Or use it as a creative way to celebrate a company milestone and thank your customers. Write a customer appreciation email, blaming them for your having to bring on more employees to keep up with the demand, and for your having to move to a bigger office, and your having to choose the signature drink to serve at your party celebrating your 1000th customer…and so on.

9. National Relaxation Day (August 15th)

It is National Wellness Month, after all. Ideas:

Spas and salons can offer discounts, or even volunteer to visit a local office and give short chair massages.
Restaurants can promote signature drinks as a way to kick back and relax.
Yoga instructors can run free sessions for offices.
YOU can close up shop early to allow employees to enjoy some hard-earned rest.
10. National Spirit of ’45 Day (second Sunday in August)

On August 14, 1945, President Truman announced the end of WWII. The national pride, can-do spirit, and eagerness to step up and play their part is not only what made this victory possible but also that which laid the groundwork for future generations. The Spirit of ‘45 is a great platform for inspirational blog posts, emails, and social media posts.

11. World Humanitarian Day (Aug 19)

On World Humanitarian Day, we recognize those who lost their lives working for humanitarian causes. Incorporate this into your marketing by:

Donating proceeds to a humanitarian organization near you.
Encouraging your audience to do something good.
Sharing quotes from modern-day humanitarians like Eddie Aijuka.

This modern-day humanitarian is tackling Africa’s electricity crisis. (Image source)

There’s nothing wrong with a Mother Theresa or Gandhi quote, but featuring newer individuals provides an opportunity for both you and your audience to learn about the current crises the world is facing.

12. Senior Citizens Day (Aug 21)

Even though these folks get year-round senior discounts, why not throw an extra one in the mix on this day?

Senior living communities, host an open house barbeque on this day to honor your residents and give potential residents (or their adult children) a chance to check you out.
Local businesses, contact local senior centers to see if you can sponsor or cater an event, or even stop by with free manicures to brighten up someone’s day.
13. Secondhand Wardrobe Day (Aug 25)

Many local secondhand stores are part of nonprofits that fund needs in the community or even worldwide. Consider running a clothing drive to give your audience the opportunity to make a difference while cleaning out their wardrobe (perhaps to simplify their lives…see #4).

Or, for businesses NOT in the clothing industry, publish mission-statement-friendly posts like these:

14. National WebMistress Day (Aug 26)

This holiday recognizes women in web development. Recognize #womenwhocode, do an employee spotlight on a female developer, or donate to learnerships like GirlCode

15. National Just Because Day (Aug 27)

The creative marketing possibilities are endless for this day.

Send your email subscribers a promo code just because you appreciate them.
Encourage your patrons to buy that outfit (or any product you sell), book that ticket, or do something spontaneous for no reason other than because you can.
Go against this post on how to write copy that sells and promote something with “just because”—no features or benefits.
Inspire your audience to do a random act of kindness. Just because.
Run a giveaway that not only ramps up engagement but sparks an inspirational comment thread your followers will enjoy.
Write a post on X (inspirational) things to do just because.
16. Get involved with state/county fairs

Many state fairs happen in the fall, so plan ahead and see if you can get on the list!

Be a web sponsor—get your logo on their website (good for a backlink).
Be a vendor—food, tables, bouncy houses, and more.
Donate an auction or raffle item.
17. Plan for Labor Day

More of a tip than an idea, but get your Labor Day marketing in order, especially if you’re running a special only during that weekend. September sneaks up fast! 

Summer is ending, but August marketing must go on

Whether you’re heading into fall with gusto or dragging your feet, your marketing needs to stay consistent and strong! Use these ideas to engage your audience, attract more customers, and stand out above your competitors. And now, as promised, the expanded list of August national days.

August national days—expanded list

All things family

National Sisters Day – First Sunday in August
Respect for Parents Day (Aug 1)
American Family Day – First Sunday in August
Sons and Daughters Day (Aug 11)
Middle Child Day (Aug 12)
Vertical specific

Shapewear Day (Aug 10)
Secondhand Wardrobe Day (Aug 25)
Brazilian Blowout Day (Aug 21)
Tooth Fairy Day (Aug 22)
Community

Night Out Day (First Tuesday)
Garage Sale Day – Second Saturday in August
Senior Citizens Day (Aug 21)
Bowling Day (Second Saturday)
Positive/inspirational

Friendship Day (First Sunday)
Girlfriends Day (Aug 1)
Happiness Happens Day (Aug 8)
Global Sleep Under The Stars Night  (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
Nonprofit Day (Aug 17)
Patriotic

Purple Heart Day (Aug 7)
Spirit of ’45 Day (Second Sunday in August)
Navajo Code Talkers Day
Aviation Day (Aug 19)
Park Service Founders Day (Aug 25)
Ride The Wind Day (Aug 23)
Social

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)
Fun/funny

Grab Some Nuts Day (Aug 3)
Underwear Day (Aug 5)
Water Balloon Day (First Friday in August)
Lazy Day (Aug 10)
Tell a Joke Day (Aug 16)
Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
I LOVE My Feet Day! (Aug 17)
Blame Someone Else Day (First Friday the 13th of the year (Aug 13 in 2021))
International Beer Day (First Friday in August)
Beach Day (Aug 30)
Mail Order Catalog Day (Aug 18)
Niche/nostalgia

Power Rangers Day (Aug 26)
Book Lovers Day (Aug 9)
Left-Handers Day (Aug 13)
Dog appreciation

Work Like A Dog Day (Aug 5)
Never Bean Better Day (Aug 22)
Dog Day (Aug 26)
Totally irrelevant but nostalgic
International Mahjong Day (Aug 1)
Compassionate

Relaxation Day (Aug 15)
Thoughtful Day  (Aug 28)
Grief Awareness Day (Aug 30)
Rainbow Bridge Remembrance Day (Aug 28)
Sales

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)
[Lots] more marketing ideas

Here’s our full series of marketing ideas for every month of the year:

15 January Marketing Ideas to Start the New Year with a Bang
20 Fabulous (and Affordable) February Marketing Ideas
30+ Creative and Cost-Friendly March Marketing Ideas
20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
50+ May Marketing Ideas for Any Business or Budget
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
37 Free and Creative July Marketing Ideas (With Examples!)
17+ Free and Creative September Marketing Ideas
21+ Free and Effective October Marketing Ideas
19 Simple Yet Superb November Marketing Ideas (with Examples)
20 Super-Festive December Marketing Ideas
And finally, for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.

We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with:

A list of August awareness causes, themes, national days, and holidays.
57 creative ideas for incorporating them into your articles, posts, events, and promotions.
Real examples of these August marketing ideas in action.

Let’s get into it.

August awareness

Eye Health Month
Family Fun Month
Happiness Happens Month
International Peace Month
Back to School Month
Wellness Month

August national days

See the full list at the bottom of this post!

For community-friendly marketing

Night Out Day (First Tuesday)
Garage Sale Day (Second Saturday)
Bowling Day (Second Saturday)
Senior Citizens Day (Aug 21)

For positive/inspirational marketing:

Friendship Day  (First Sunday)
Purple Heart Day (Aug 7)
Happiness Happens Day (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)

For social awareness marketing

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)

For straight-up marketing

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)

August marketing ideas

As you can see from the different categories of observances, you can appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more meaningful way than any of your competitors.

1. Family Fun Month

Partner up with nearby attractions and offer coupons.
Share a blog post or email newsletter roundup of your favorite family-friendly spots in town.
If your target audience is parents: Write a post on how to actually have family fun month in the depressing last days of summer when your kids are at each others’ throats and you’ve had no alone time in weeks (emotional marketing opp?).
Team up with other local businesses in town and run a family fun night. Photographers can offer family portraits (before little Jane gets a butterfly plastered to her face), restaurants can provide the food (and coupons to get them through their doors), and other businesses (like preschools) can set up informational (but fun) tables.
Clothing companies, run a series of sales each week for men, women, babies, and tweens.

2. Black Business Month

Black Business Month was founded by John William Templeton and Frederick E. Jordan in 2004. Use this as an opportunity not to just support the Black-owned businesses, but to get into the habit of doing it year-round.

Retailers: Take the 15% Pledge and start selling products made by Black-owned businesses. You can use the Support Black-Owned Businesses Directory to find Black-owned businesses near you.
B2B businesses: interview a Black business owner and share their tips on running a business, overcoming prejudice, or dealing with challenges your clients commonly face.
Any business: show your followers how to support Black businesses.

Black-owned businesses: make use of Google’s and now Insta’s “Black-owned” attribute tag.

3. Back to School Month

Back to school season and January are friends. Go wild with all the fresh-start, back-in-gear, goal-setting themes you used in your January marketing (repurposing opp?)

Salons, offer special deals on back-to-school haircuts.
Spas, invite parents in for a much-needed massage after a long summer.
Schools and after-school programs, offer early bird registration deals.
Personal trainers or fitness centers, offer discount packages.
Dentists or nutritionists can encourage appointments or give healthy tips.
Run a re-engagement campaign to bring back any customers who went quiet over the summer.
Check out more back-to-school marketing ideas here.

4. Simplify Your Life Week (August 1-7)

According to Amazon, “seeking simpler living” is the latest trend in consumer behavior. As a business owner, take this time to clean out clutter (virtual and physical), and organize your mind and workplace before the September storm hits.

As for marketing ideas:

Productivity tool providers could offer a free trial during this week.
You could share a roundup of tools or apps you use (or have deleted) to simplify your life.
Interior designers can share their organization tricks.
Break down a complex topic into plain English for your audience.

Life is as broad as it gets, so anything related to simplifying works here.

5. Friendship Day (Aug 2)

This day gives a good excuse for promoting referral programs and running BOGO sales promotions. You might also use catchy taglines like “You never know how many friends you have until you own [the product you provide].”

6. National Dollar Day (Aug 8)

On this day in 1786, the US monetary system was established. A nice history lesson, but also a great marketing opportunity

Use a money-saving-themed blog post to teach your audience how to save a dollar (or hundreds).
Take a dollar off your (low-priced) products.
Offer something for just $1.

7. National Book Lovers Day (Aug 9)

There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their input, you like post engagement, everyone wins.

8. Blame Someone Else Day – First Friday the 13th of the Year (August 13, 2021)

Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one.

“When working in a book store you learn that sometimes books are just going to fall over. Usually on their own or sometimes because of…other reasons (*cough*Ryan*cough).
Happy National Blame Someone Else Day!
(No books were harmed in the making of this post).”

“Friday the 13th: Me-ow.
National Blame Someone Else Day: You-ow”
“It’s okay to indulge, you can blame us!”

Or get serious…

Or use it as a creative way to celebrate a company milestone and thank your customers. Write a customer appreciation email, blaming them for your having to bring on more employees to keep up with the demand, and for your having to move to a bigger office, and your having to choose the signature drink to serve at your party celebrating your 1000th customer…and so on.

9. National Relaxation Day (August 15th)

It is National Wellness Month, after all. Ideas:

Spas and salons can offer discounts, or even volunteer to visit a local office and give short chair massages.
Restaurants can promote signature drinks as a way to kick back and relax.
Yoga instructors can run free sessions for offices.
YOU can close up shop early to allow employees to enjoy some hard-earned rest.

10. National Spirit of ’45 Day (second Sunday in August)

On August 14, 1945, President Truman announced the end of WWII. The national pride, can-do spirit, and eagerness to step up and play their part is not only what made this victory possible but also that which laid the groundwork for future generations. The Spirit of ‘45 is a great platform for inspirational blog posts, emails, and social media posts.

11. World Humanitarian Day (Aug 19)

On World Humanitarian Day, we recognize those who lost their lives working for humanitarian causes. Incorporate this into your marketing by:

Donating proceeds to a humanitarian organization near you.
Encouraging your audience to do something good.
Sharing quotes from modern-day humanitarians like Eddie Aijuka.

This modern-day humanitarian is tackling Africa’s electricity crisis. (Image source)

There’s nothing wrong with a Mother Theresa or Gandhi quote, but featuring newer individuals provides an opportunity for both you and your audience to learn about the current crises the world is facing.

12. Senior Citizens Day (Aug 21)

Even though these folks get year-round senior discounts, why not throw an extra one in the mix on this day?

Senior living communities, host an open house barbeque on this day to honor your residents and give potential residents (or their adult children) a chance to check you out.
Local businesses, contact local senior centers to see if you can sponsor or cater an event, or even stop by with free manicures to brighten up someone’s day. 

13. Secondhand Wardrobe Day (Aug 25)

Many local secondhand stores are part of nonprofits that fund needs in the community or even worldwide. Consider running a clothing drive to give your audience the opportunity to make a difference while cleaning out their wardrobe (perhaps to simplify their lives…see #4).

Or, for businesses NOT in the clothing industry, publish mission-statement-friendly posts like these:

14. National WebMistress Day (Aug 26)

This holiday recognizes women in web development. Recognize #womenwhocode, do an employee spotlight on a female developer, or donate to learnerships like GirlCode

15. National Just Because Day (Aug 27)

The creative marketing possibilities are endless for this day.

Send your email subscribers a promo code just because you appreciate them.
Encourage your patrons to buy that outfit (or any product you sell), book that ticket, or do something spontaneous for no reason other than because you can.
Go against this post on how to write copy that sells and promote something with “just because”—no features or benefits. 
Inspire your audience to do a random act of kindness. Just because.
Run a giveaway that not only ramps up engagement but sparks an inspirational comment thread your followers will enjoy.
Write a post on X (inspirational) things to do just because.

16. Get involved with state/county fairs

Many state fairs happen in the fall, so plan ahead and see if you can get on the list!

Be a web sponsor—get your logo on their website (good for a backlink).
Be a vendor—food, tables, bouncy houses, and more.
Donate an auction or raffle item.

17. Plan for Labor Day

More of a tip than an idea, but get your Labor Day marketing in order, especially if you’re running a special only during that weekend. September sneaks up fast! 

Summer is ending, but August marketing must go on

Whether you’re heading into fall with gusto or dragging your feet, your marketing needs to stay consistent and strong! Use these ideas to engage your audience, attract more customers, and stand out above your competitors. And now, as promised, the expanded list of August national days.

August national days—expanded list

All things family

National Sisters Day – First Sunday in August
Respect for Parents Day (Aug 1)
American Family Day – First Sunday in August
Sons and Daughters Day (Aug 11)
Middle Child Day (Aug 12)

Vertical specific

Shapewear Day (Aug 10)
Secondhand Wardrobe Day (Aug 25)
Brazilian Blowout Day (Aug 21)
Tooth Fairy Day (Aug 22)

Community

Night Out Day (First Tuesday)
Garage Sale Day – Second Saturday in August
Senior Citizens Day (Aug 21)
Bowling Day (Second Saturday)

Positive/inspirational

Friendship Day (First Sunday)
Girlfriends Day (Aug 1)
Happiness Happens Day (Aug 8)
Global Sleep Under The Stars Night  (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
Nonprofit Day (Aug 17)

Patriotic

Purple Heart Day (Aug 7)
Spirit of ’45 Day (Second Sunday in August)
Navajo Code Talkers Day
Aviation Day (Aug 19)
Park Service Founders Day (Aug 25)
Ride The Wind Day (Aug 23)

Social

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)

Fun/funny

Grab Some Nuts Day (Aug 3)
Underwear Day (Aug 5)
Water Balloon Day (First Friday in August)
Lazy Day (Aug 10)
Tell a Joke Day (Aug 16)
Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
I LOVE My Feet Day! (Aug 17)
Blame Someone Else Day (First Friday the 13th of the year (Aug 13 in 2021))
International Beer Day (First Friday in August)
Beach Day (Aug 30)
Mail Order Catalog Day (Aug 18)

Niche/nostalgia

Power Rangers Day (Aug 26)
Book Lovers Day (Aug 9)
Left-Handers Day (Aug 13)

Dog appreciation

Work Like A Dog Day (Aug 5)
Never Bean Better Day (Aug 22)
Dog Day (Aug 26)
Totally irrelevant but nostalgic
International Mahjong Day (Aug 1)

Compassionate

Relaxation Day (Aug 15)
Thoughtful Day  (Aug 28)
Grief Awareness Day (Aug 30)
Rainbow Bridge Remembrance Day (Aug 28)

Sales

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)

[Lots] more marketing ideas

Here’s our full series of marketing ideas for every month of the year:

15 January Marketing Ideas to Start the New Year with a Bang
20 Fabulous (and Affordable) February Marketing Ideas
30+ Creative and Cost-Friendly March Marketing Ideas
20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
50+ May Marketing Ideas for Any Business or Budget
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
37 Free and Creative July Marketing Ideas (With Examples!)
17+ Free and Creative September Marketing Ideas
21+ Free and Effective October Marketing Ideas
19 Simple Yet Superb November Marketing Ideas (with Examples)
20 Super-Festive December Marketing Ideas

And finally, for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

Follow the larger discussion about this topic at…: Read More

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How to: Create a Better Website

How to Create a Better Website !

Table of Contents

  • What clients want: Your website needs to be built around the needs of clients.
  • Common mistakes: Many of the issues for legal websites apply to all websites. Design over content is the most pressing concern – websites that look beautiful but do not allow users to find what they are looking for simply and easily are a common complaint.
  • SEO – the basics: Search engine optimisation is the process of making sure a website comes up as high as possible in a search engine’s organic (unpaid) results.
  • Security issues: The most important thing a firm can do to ensure its website is secure is to use the HTTPS protocol, rather than HTTP, at the start of its URL.

How to: create a better website
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November 2021 Shouts

Random November 2021 Shouts to Keep You Sharp !

11/23/2021

  • More than two-thirds of respondents perceived at least 50% their Google searches to be local, with very minor differences among countries.
  • And 37% said that at least 70% of their search activity was local. So there’s a fair-sized contingent of very heavy local search users.  
  • This isn’t a behavioral calculation; it’s self-reported data. But it’s a strong indicator that much (or most) of what people search for online is local.
  • This month’s global insights show a world slowly returning to normal, with an increase in searches centered on holiday activities. 
  • Make the most of marketing budgets and engage with new consumer groups.
  • Google announces more exposure and support for local news.
  • New local shopping features for Google Maps (e.g., restaurant prices).
  • Survey: 63% of SMBs “satisfied” with social media marketing.
  • Rethink omnichannel strategies and capitalize on opportunities in CTV and Addressable.
  • With millions of visitors a day, YouTube presents numerous opportunities to enhance the traditional shopping journey.
  • Incorporate first-party data supplemented by second- and third-party data.
  • Despite years of omnichannel rhetoric, most analysts and pundits still treat e-commerce and local retail sales as completely separate
  • Multiple retailers in the US and Europe have shuttered stores, seeking to reduce overhead, in favor of anticipated e-commerce sales booms
  • But those sales expectations may – or likely will – be frustrated because of the way in which stores enable consumers to buy online with confidence
  • In order to succeed now, SMBs must improve their online visibility/discoverability and make it easy for consumers to do business with them. GBP completeness is an absolute must
  • Google PageSpeed Insights update is now live
  • Samsung grows global smartwatch market share (despite mediocrity).
  • The outlook among SMBs directly corresponds to business size: the smallest SMBs are most pessimistic, the largest more optimistic.
  • Build direct relationships with your customers.
  • Ensure your measurement remains accurate and actionable.
  • Drive performance by keeping your ads relevant.
  • DuckDuckGo building new app-tracking prevention for Android.
  • Apple games own App Store reviews for its podcast app.
  • Viable smart glasses are definitely coming – eventually.
  • Pew: 44% of Americans w/o kids (under 50) don’t plan to have them.
  • 47% of Consumers Will Turn to Smartphones for Holiday Shopping
  • Facebook Offers Insights on Emerging Shopping Behaviors
  • Taylor Swift has shattered records and grabbed headlines with re-recorded hits on her “Red” album. Watch the 10-minute Short Film of her most revealing and deeply personal hit, “All Too Well.”
  • Multiple Google Maps Updates in Time for the Holidays
  • Twitter, Search Engine Land Dropping AMP
  • The November 2021 Core Update Is Live
  • Snapchat Adds “Layers” to Snap Map
  • Committing to a hiring strategy that seeks out a wide range of experiences and cultural understanding ensures your company will have its finger on the pulse of customer needs. But diverse perspectives won’t help if you don’t build a culture in which people are encouraged to share.
  • With more than a quarter of the US population living with a disability, it should go without saying that your business website should be accessible. 
  • Looks like folks are getting their holiday shopping done early, suggested by a spike in Contact Growth across industries, especially consumer goods
  • Ad Spend is up 48% after dipping in September, however this recovery was not displayed by large companies
  • Creating campaigns that resonate in the crowded personal care market can be a tall order. 
  • Sales Calls hit an all time high – a pattern we also observed last year – which leads us to predict a drop in November and December
  • The importance of bringing order to your marketing operations processes

11/15/2021

  • In the smart speaker/display market, as of June 2021, Consumer Intelligence Research Partners (CIRP) estimated that Amazon controls 69% of the market, Google has 25%, Apple has 5% and Facebook has 1% (cumulative sales)
  • Google, Facebook, Amazon control 64% of digital ad spending
  • What consumers are expecting from their preferred brands
  • Methods to win and nurture the trust of your consumers
  • Best practices of collecting and using first-party data as third-party cookies fade away
  • The New Jersey Economic Development Authority (NJEDA) Board approved the creation of the Main Street Micro Business Loan, which will provide financing of up to $50,000 to eligible micro-businesses in New Jersey with ten or fewer full-time employees
  • Never post typos again with Undo Tweet. Set a customizable timer of up to 60 seconds to preview, undo, and make changes to your Tweet, reply, thread, or Quote Tweet before it posts to your timeline
  • Amazon released the first generation Echo (feat. Alexa) in November 2014. It’s now seven years old
  • Most of Facebook’s 21 acquisitions since 2018 in gaming and VR
  • New FB shopping features: Group shops, products recs, live shopping
  • Amazon opens 35K sq-ft. cashier-less grocery store in Illinois
  • Google Earth Engine: A powerful “contribution to climate science.”
  • Gathering data isn’t enough. Measurement unlocks success
  • Digital transformation is a journey, and each brand will navigate it in its own way
  • Drive conversions with Performance Max campaigns
  • There’s been growth in searches related to new jobs
  • From people to platforms to governments, concern about online privacy is growing

11/11/2021

  • Google has now new tools for publishers to activate first-party data
  • Another search engine has launched: You.com. It appeared in public beta
  • Yelp has introduced a new scrollable homepage feed featuring local restaurants
  • Professional Profiles are a new tool on Twitter that will enable your business to have a unique and clearly defined presence on the platform
  • 2021 has been a year of high expectations and unprecedented developments in digital marketing
  • The EU’s General Court in Luxembourg has upheld antitrust regulators’ nearly $3 billion fine from 2017, involving Google Shopping search
  • SMBs losing supply chain war to Amazon, Walmart (WaPo)
  • Apple launches “Business Essentials” device management for SMBs
  • NRF predicts ~10.5% holiday sales growth this year, online up to 15%
  • Facebook kills some interest, identity ad-targeting (NYT)
  • SMS marketing boosts revenue for local restaurants

11/10/2021

  • Holiday shopping is starting earlier
Calendar inside circle graph: 31% of U.S. consumers started their holiday shopping in June.
  • Expected scarcity due to supply-chain challenges
Shopping bags inside circle graph: 47% of U.S. consumers expect COVID-19 to impact how they shop this holiday season.
  • More support for local, small businesses
Wrapped gifts inside circle graph: 60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses.
  • How to avoid duplicate content issues with unique local landing pages for multi-location businesses
  • Why citations still play an important role
  • The importance of competitor research
  • The challenges of managing Google Business Profile at scale
  • Email marketing is essential to any industry and doing a routine clean up can be beneficial to your company’s data reports and conversion rates
  • The holiday season is prime time to hit quota and set your team up for months to come

11/09/2021

  • Today, the platform has over 1 billion monthly users and brands are using TikTok ads to reach them
  • Global marketing can be complicated — and we’re not just talking about scheduling a Zoom meeting across 4 different timezones
  • Celebrating National Entrepreneurship Month…
  • How will personalization and customer experience drive how organizations build and maintain their brand equity?
  • Who will consumers trust with the protection of their first-party data?
  • Google My Business Is Changing Its Name, Again
  • Facebook for Business Is Now Meta for Business
  • Desktop Version of Page Experience Update Slated for February 2022
  • Google Maps Reaches 10 Billion Play Store Downloads
  • Data is useless unless it helps companies make smarter decisions, improve customer experience, and enhance business outcomes
  • Google Maps has more than 10B Android installs (but only a 3.9 rating)
  • Nearly 84% of email is opened on mobile devices, with the iPhone leading the way
  • In October, the FTC notified major US brands that “misleading use of endorsements could lead to major financial penalties.”
  • Companies in nearly every industry seek to use data to make better decisions. But the need for better data in decision-making is just half of the challenge

11/08/2021

  • GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?
  • Agility in business is nothing new
  • Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed
  • The difference today is the speed and scale of change required
  • Different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach
  • The importance of centralizing work in one place for better visibility and alignment
  • The need to automate workflows and standardize campaign processes to save time

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Multilingual SEO: An Untapped Resource for Local Businesses

Multilingual SEO: An Untapped Resource for Local Businesses

60 million people—almost a quarter of the US population—speak a non-English language as their mother tongue. And if they’re speaking it, you can be sure they’re searching with it, too!

In every major US city, a large proportion of non-English speakers live, work, and shop. Yet how many local businesses are optimizing their websites for multilingual audiences?


How quickly can you respond to changing market forces?

Marketers are under constant pressure to innovate, change, and drive demand. To be successful, one of the most important skills a marketer can develop is the ability to be agile and quickly respond to changing market forces.

This skill has never been more important than today as marketers strive to be productive and effective while working from our homes under the shadow of a global pandemic. Carefully curated marketing plans that seemed relevant two months ago must be completely reworked.

We’ve found that marketing organizations with a single, unified enterprise work management solution can boost creativity, speed, and agility to help teams iteratively plan and prioritize when things quickly shift.


Looking for Multilingual solution for your office ?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Great Customer Experiences are Easier to Imagine

Great Customer Experiences are Easier to Imagine

Table of Contents

Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations. To ensure that customers and prospects have the ideal interactions with their brands at every touchpoint, marketers first need in-depth information about the journey buyers currently navigate on their way to making a purchase, as well as how they interact post-purchase.

Great customer experiences are easier to imagine than to actually understand and deliver, which is why tools that help marketers analyze the customer journey are so critical.

Questions for you to Consider

  • Are you looking to expand your customer’s journey ?
  • Help them navigate the online experience ?
  • Is your Local Search Engine Marketing efforts stuck in same place ?
  • Are your PPC campaigns working as expected ?
  • Have you recently had a website audit by a 3rd party ?
  • Have you considered seo audit ?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Mobile Experience will Dominate Search Engine Results

Mobile Experience will Dominate Search Engine Results

Table of Contents

Four main reasons why Mobile will take a dominant role in local ad spending:

  • COVID’s impact on consumers’ increased time spent with mobile.
  • Digital’s overall momentum even before the COVID 2020.
  • The rise of virtual consumer channels like home delivery, convenient curbside pickup and integrated ecommerce.
  • Top categories like service business, retail and restaurants where physical channels like retail store visits decline.
  • Greater consumer acceptance and use of virtual and ecommerce channels.

If you are interested in learning more about how to integrate your SEO and Digital Marketing with SEO, give us a shout. We are here to help you succeed in your local service area.

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

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Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know

Is Google Ads Monthly Spend Limits an Important Issue for You?
Contact us Today to discuss your concerns and options !

Quick Read: For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps.

Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing multiple campaigns while trying to keep to a monthly budget.

  • How the Google Ads monthly spend limit works.
  • How it compares to daily budgets.
  • How to set up a monthly budget in your account.
  • What you need to know to get the most out of this new feature.

What are Google Ads monthly budget limits?

By definition from Google, a monthly spend limit is the “maximum amount you can pay for a campaign over a month.” How it works is it will override your campaign’s daily budget to stop at a certain threshold.

Because this will be set at the account level, if you’re running multiple campaigns, you’ll want to account for all of them when setting your limit. This means that, while monthly spend limits will be a stellar money-saving tool, you won’t want to take advantage of it to the point where you restrict your performance by setting that monthly limit too low.

Is the monthly spend limit right for you?

In order to implement a monthly spend limit, you’ll need to still have your daily budgets set up. But, if you’re unsure whether a monthly spend limit is the right move just yet, let’s quickly compare how your campaigns would function with or without this feature.

While the monthly spend cap and daily budget work hand in hand together to optimize, at the end of the day your monthly spend limit will override and stop your campaign from running if you hit your limit.

This means that:

  • If your spend limit is so low that your campaign hits it halfway through the month, then your ads will stop running for the remainder of the month.
  • It may be difficult to manage for larger accounts juggling multiple daily budgets on top of the monthly spend limit.
  • You’ll need to set aside time to stay on top of your monthly spend limit as it’s not just a “set it and forget it” type of feature. You’ll want to check on it in relation to your historical spend to ensure it’s not too high or too low.

Discussion Continues…: Read More

Are you looking for a Google Ads Consultant?

Do you want a 1:1 conversation with an industry expert who will understand your needs and construct a campaign dedicated to your needs.

We at YourLocalSEM offer a complete Digital Marketing Strategy for Your Business Development

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Google Ads: 7 Google Ads Tips

“7 Google Ads Tips” 

  1. Create #remarketing campaigns from the very start!
  2. Clicks from the Display Network are often much cheaper compared to Search, and can still convert well if you take your time setting up your targeting.
  3. It may sound obvious, but you really need to define what it is you want to achieve by using AdWords. Defining this Key Performance Indicator will help you evaluate targeting methods later on and figure out which is bringing you the greatest value.
  4. Too often advertisers look at inconclusive metrics such as clickthrough rate and evaluate their AdWords performance based on those. But it’s far more important to measure all important actions on your website, such as phone calls and registrations. You can also build a measurement model  based on your business objectives.
  5. Start with the Search Network, and build a winning list of keywords which you want to target (you can use Keyword Planner to find ideas).
  6. But first make sure that you understand how different match types work.
  7. If you don’t have time to check your AdWords account each day, you could start with an exclusively Exact Match campaign (no negatives; no irrelevant traffic; good dreams at night). This campaign type will get much lower traffic than a campaign using broad match keywords, but it will also give you more control over your ad spend.

Curated from 7 AdWords Tips I Wish I’d Known When I was a Begin… – The Google Advertiser Community – 538020



Are you interested in PPC Marketing ?


Questions on Google Ads? Google Display Network ? Google Remarking ? First Party Data ?


Contact us Today for FREE consultation.

We are here to help you reach your goals within your defined Budge !


People Also Ask

  • How much do Google Ads cost?
  • Are Google Ads Free?
  • What are Google Ads and how do they work?
  • How can I get Google Ads for free?

Related searches


Call us Now – 855-515-5544


Contact us 24/7 Online with this Web Form


Click here if You are Ready to Order one of our Standard Soultions to Meet Your Google Ads Needs ?

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