Meta Fraud News

Meta is suing seller of Fake Reviews

Facebook’s parent company Meta has announced that it is suing someone whose company provided fake positive reviews to “increase feedback scores” artificially by fake customer” on the website.

The lawsuit was filed in federal court in California.

Meta sends a survey to people who buy a product after clicking on an ad to collect customer feedback. This feedback leads to several points. If a business’s score is too low, Facebook may “take a number of enforcement actions, which may include restricting advertising, financial penalties, or account disabling.”

The defendant in this case, Chad Taylor Cowan, “used a fraudulent network and rented Facebook user accounts to provide fake customer reviews in order to artificially inflate customer review scores, undermining customers “and downplaying negative reviews”.

Why is this Important News ?

There is evidence that the prevalence of fake reviews across multiple platforms is undermining consumer trust.

All major platforms take periodic legal action against fraudsters. Amazon did this recently with two review providers.

These actions are both authentic and a form of theater, to show critics and regulators that they care about the integrity of the content.


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What is Reputation Management in SEO?

Search Engine Optimization (SEO) Reputation management is the work and management of what people see in search results (SERP) about a business. This is done through a number of different techniques and require long term commitment and patience !


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The Art of Reputation Management

What is Local Reputation Management and How it Works?

Local Reputation Management is series of activities on the Internet to present and improve how your product or service brand is perceived by others in your local market. Due to the larger impact of Local Social Media, it is increasingly difficult for business to protect their own image online in the local area. A good Local Reputation Management Consultant can help coordinate the online content for locally targeted results. A good example is to fix unwanted SERP (search results) like: county court orders, local news articles, incorrect reviews by locally confused people, unaffiliated blogs, images & more.


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How to Write Copy That Sells (Anything):Tips You Can Use Today


Quality Content Services for Your Local Business

  1. To Raise Brand Awareness of Your Local Entity.
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Let’s get one thing straight: If it’s not selling something, it’s not copy.

Any word or phrase you put in front of your audience sells some form of information at some form of a price to your readers, whether that’s their trust, time, effort, attention, clicks, or actual dollars.

This means that all of your copy—your home page, social posts, blogs, landing pages, product descriptions, mission statement—should always be selling.

But is it?

In this post, I’m going to use the five C’s formula to help you make sure it is. That means clear, concise, credible, compelling, and call to action(y).

But not just with five tips. No no. I’m coming at you with 25 tips and 72 examples so you can have what it really takes to write copy that sells. We’ll cover

Language and formatting tips to help you make clear points.
Easy grammatical fixes that result in concise but value-packed messaging.

Destructive mistakes and must-haves for true credibility.
Creative ideas and exercises to compel your readers.

Some tips may feel contradictory. But it all depends on what type of content you’re working with, where it lives in cyberspace, and what your purpose is. So just keep that in mind!

1. Make it easy to read

Copy that sells isn’t impressive. It’s easy. Your reader shouldn’t have to stop reading to make sense of what you’re saying, even if just for a nanosecond. The more your copy flows, the longer you’ll keep their attention and the easier it will be for them to get the important points you’re making.

Take a look at this public school’s copy, targeting public high schoolers and their parents.

We provide a multifaceted educational program to our students, using the most effective pedagogical approaches that intertwine progressive thinking skills, vocational events, and modular courses as deemed important by the educators and community.”

Now take a look at Harvard Business School copy, targeting [really] smart college grads:

See what I mean?

Note: Readable doesn’t necessarily mean removing fancy words. As long as you’re using terms your audience is familiar with, they’ll be able to move along. Which brings us to our next point. 

2. Use keywords (not just for SEO)

Although showing up on the first page of Google is a selling point in and of itself, you should also be using keywords everywhere—not just SEO copywriting. Remember, these are the words and phrases your audience is using. When you speak their language (and not yours), your copy will clearly convey the value of your offerings in a way that resonates with them.

For example, if you’re a web design/SEO provider for small business owners, this landing page copy will not sell:

We optimize all our websites for Google search using keyword-targeted metadata, lazy loading, and minified CSS.

These keywords would be easy reads if your clients were web design/SEO agencies looking to outsource their own. But for the small business owner audience, this is a better sell:

We make technical optimizations to speed up your website and use keyword-targeted content to help you rank higher on Google.

Keywords = their jargon, not yours.

3. Write FABulously

Did I just come up with the cheesiest thing ever? Yes. But do I secretly like it? Also yes. Copy that sells should always be answering these two questions: What’s in it for me and how do I know I’ll get it? And the key to this is writing with features and benefits in mind. Aka FABulously.

You know to use it in your product or pricing page copy:

But you can also use it in your blog posts:

And email subject lines:

4. Address objections directly

Feature-benefit copy may sell your reader on actions that move them through your funnel, but as they move closer to the actual dollar sale, they’re going to be putting more careful thought into their decision. Questions change from “what’s in it for me?” to “but what if…?” These objections (conscious or not) are barriers to selling. And while some aspects of your copy will organically speak to them, you should also directly addresses them somewhere.

Not only does this type of copy demonstrate transparency and an understanding of the customer, but it’s also a way to reinforce your features and benefits and show your subject matter expertise.

But in the name of being concise (which is our next section), reserve this copy for an FAQ section at the bottom of your landing pages with expandable sections, or its own blog post or page.

Image source

5. Use bullets and lists (strategically)

Wait! Before you skip over this one—there’s a strategy within the strategy. According to the serial position effect, people tend to recall the first and last items in a series the best. So when you’re using bullet points, make sure you place the MVPs accordingly.

This may be more applicable to longer lists, but here’s a small example.

If I only remember the first and last bullets, my clear takeaway from this webinar landing page is that I’m going to learn lead scoring best practices (feature) so I can understand my prospects’ engagement (benefit). Sweet.

How to write CONCISE copy that sells

A concise definition of concise: Uses fewer words to say more.

Concise copy brings an obvious benefit for character-limited content (like ad copy), but it applies to any and all content marketing. Whether it’s your email copy, blog post, or white paper, there’s never room for clutter. 

Follow these tips for clear and value-packed copy your readers will appreciate and remember (and also for you to become a better writer overall).

6. Remove redundant or empty adverbs

These not only add unnecessary words to your copy, but they also sound more desperate than authoritative. Let’s have a look.

Unnecessary adverbs:

carefully curated → curatedstressful crisis → crisisimportant priorities → prioritiesover exaggerate → exaggerate

Unnecessary and desperate adverbs: 

critically important → criticalpowerfully effective → powerful
extremely helpful → helpful

Adverbs aren’t altogether bad. Here are some great blog post titles:

“Surprisingly easy” tells me this post isn’t going to give the usual rundown. I’d click.

Here’s another one:

“Ferociously unique” is playfully bold. I’m interested.

In these cases, the extra words are effective, not destructive. Just make sure you deliver on your promise

7. Replace adjectives with stronger nouns

Another great copywriting tip: Replace adjective-noun pairs with just one, more powerful noun. 

difficult situation → dilemma
tough spot → bind
specific group → niche
small difference → nuance
close connection → rapport

One less word. Lots more power.

8. Remove nonwords

The SERP for “nonwords” is rough. I may or may not have had an editorial identity crisis while I was in there. 

But you have to remember that we’re not talking about essays or news articles here. Marketing and ad copy is versatile. It can be technical, conversational, dry, or friendly, depending on its purpose/place. So here are a few examples.

“So you can”

Okay: Let us do the legwork so you can get back to running your business.Not okay: Use these tips so you can improve your writing. Replace with: Use these tips to improve your writing.

“Thing”

Okay: Here are six things you can do to prevent a cyber attack.Not okay: Stressing over deadlines is a thing we can relate to. Replace with: We can all relate to stressing over deadlines.

“Really”

Okay: Learn what it really takes to write copy that sells.Not okay: With our reporting features, you can really focus on metrics that matter.Replace with: With our reporting features, you can focus on metrics that matter.

9. Say ta-ta to tauto(logy)

Turns out there’s a technical term for fluff. Tautology is the practice of saying the same thing more than once but with different words to try to look like you’re not. Let’s call it black-hat redundancy.

This, for example, is tautology at its finest:

121 words that tell me you have no idea what you’re talking about. 

44 words that convince me I need personalization in my ecommerce strategy. Sold.

10. Save it for another page

First of all, “world-class” is not a selling point. It’s an empty adjective (also something we’ll get to later). Intellum (cringe) uses this on its homepage:

Now if you are actually world-class (Iwhich Intellum is), back it up—but not in your home page, solutions page, or landing pages. Say it in a sentence and then use a “learn more” button to show credibility and link to long-form (but also concise!) copy that proves it.

11. Be blunt

Take concision to the extreme with one or two-word sentences. For example: 

“Video Editing Software. Free Download. Easy Movie Editor.” 

Plain. But to the point and exactly the words I’d search (tip #2). Plus, “free” and “easy” are staples in any list you find of words that sell.

“7 days. 7 dollars. Full access.” 

Catchy. Quick. No-nonsense. Sold.

How to write CREDIBLE copy that sells

With clear and concise copy, your readers can get right to the point you’re making. But is it a point that sells? Follow these tips to make sure you’re not just saying, but selling.

12. Avoid empty testimonials

While this isn’t copy you write, it’s copy that sells. We’ve all seen 5-star reviews or testimonials like “ServicePro was great. I’ll definitely use them again.”

Positive? Yes. Credible? No.

In the example below from Akvertise website, you get a specific person complimenting a specific employee on specific actions.

Instead of just asking for a review, ask through email if you can get a quote from them for your website. Beause there’s no on-the-spot pressure and they’re typing it out, they’ll put more careful thought into it, and knowing that it will appear on your website, they’ll make sure it makes them look good too.

13. Share statements, not opinions

Outwardly trying to convince with your product description copywriting has the opposite effect. Stick with simple statements.

For example, you might use an adjective like “fastest installation” in a header to attract your visitor, but plain Jane statements like “one day installation”  and “24 hours” work better in the feature breakdown.

14. Replace adjectives with verbs

Rather than describe your product as all-in-one, easy to use, powerful, etc., to promote your product or service, use verbs to communicate exactly what they can do with your product. Take a look at Sleeknote’s product copy:

11 verbs: collect, grow, drive, assist, get in touch, make, sell, increase, guide, send, invite.

4 adjectives: segmented, quality, right, exact.

Save the inspirational copy for your mission statement. Plain statements that get right to the point are more credible than adjectives that try to convince. 

15. Nix empty adjectives

Continuing on in this anti-adjective campaign, take a look at this example (adapted from David Meerman Scott):

“We have assembled surgical and clinical expertise second to none, have a state-of-the-art trauma center, developed sophisticated minimally invasive techniques, and call on innovative training and technology to ensure the highest level of patient safety and quality of care. These clinical initiatives, a thriving research enterprise, and an unparalleled medical education program all enable [Hospital Z] to fulfill our mission.”

This copy should be broken up into segments with credible information…perhaps bullets (tip #5)?

• Our trauma center uses minimally invasive techniques like laparoscopic surgery to shorten your recovery period.• With our in-house research teams and Harvard-trained surgeons, you can rest assured you’ll get the highest quality of care.

Easier to read (tip #1), FABulous (tip # 3), and credible. Sold.

16. Use data

When it comes to credibility, nothing beats data.

Again, even if customers don’t know what these numbers mean, they see that cybereason has proof. Numbers sell.

How to write COMPELLING copy that sells

Compelling copy is magnetic.

(PS: In this section, adjectives are our friends.)

17. Don’t be afraid to get technical

As you can see from the bullets above, adjectives aren’t always bad. But if you’re going to use them, make them specific and factual. Words like “durable,” “secure,” “highly trained,” and “unique” work, but can you get more specific to build more confidence in potential buyers? Y.

strong → titanium-based
durable → industrial-grade   secure → NP2-encrypted (made that up)trained → DSFA-certified (that one too)
unique → proprietary
safe → flame-retardent

It’s technical, but this type of copy sells, even if customers don’t need to know what it all means.

18. Read their minds

Think about the assumptions, hopes, doubts, or fears your buyer personas have, like:

I’m not an online business so I don’t really need a website.
What the heck does amortize even mean?
If I hear [buzzword, cliche, etc.] one more time…
Native ads are like display ads, right?

Capture real thoughts your target audience has, and create an immediate personal connection that draws them in.

Thoughts can be among the most compelling headlines.

19. Make it urgent

Urgency is the hallmark of selling. As Ray Edwards puts it in his book How to Write Copy That Sells, “You need to place a dollar cost on this failure to solve the problem when at all possible.”

This means not only using words like “now,” “today,” or “hurry” in your CTAs, but communicating to your readers the cost of indecision or ignoring the problem. 

20. Use the power of emotion

Factual copy sells, but not all sales copy is factual. Emotions hold equal power. And you can do even better than the fear-based ad above. No matter your product or service, it all comes down to pain points and desires, which come down to all kinds of emotions. For example:

We sell: marketing services.

So our customers can: grow their business.

Because they want to feel:

Confident that they’re using the right strategies.
Excited about getting new customers.
Proud of what they’ve built.
And they don’t want to feel:

Overwhelmed at the number of strategies out there.
Worried about missing opportunities.
Defeated by competitors.
Translate your customers’ pain points and desires into emotions they both want and don’t want to feel, then either elicit them with your copy or use the emotion word itself. This is particularly helpful for storytelling (which we’ll get into shortly).

Like keywords (tip #2), emotional marketing copy speaks your customers’ language. When they feel like you truly understand their problems and desires, they’ll feel more confident that you can solve them. In other words, it’s an emotional way of gaining credibility.

21. Try out power verbs

Here’s a simple copywriting exercise. Write a plain sentence starting with “We sell…”

Now, replace the word sell with captivating verbs like:

• Eliminate
• Empower
• Level up
• Inspire
• Reduce
• Unlock

Continuing with our example above:

We sell marketing services.

• We eliminate the guesswork of coming up with a marketing plan.• We empower business owners to compete with big businesses.• We level up your online presence.• We inspire business owners to make a mark in their community.• We reduce the amount of time you spend on growing your business.• We unlock your business’s full potential.

You get the idea. I’ve got lots of compelling verbs in my list of 273 words for writing emotional marketing copy. Pick out your favorites and fill in the blanks.

22. Make it about them

Notice in the example above, every statement starts with “we.” That was just an exercise to help you come up with compelling concepts, but the copy itself should be about your customers about 90% of the time. 

With our Builder—a Google Chrome Extension—you can create flows and track new events with a few clicks. Open the Buidler on top of your product, create something beautiful, and wow your users!

“You” is used eight times. “Our” is used once.

In the initial stages of the funnel, customers care less about what you do and more about what they want to do. Later on when they’re doing their vetting, copywriting about what you offer and how you do it makes more sense.

23. Use storytelling (okay but what does that MEAN)

If copy that sells is concise and to the point, then how the heck does storytelling fit into the picture? (See what I did there (tip #18).) Enter copywriting formulas. For example:

Before-after bridge formula

Here, you accurately describe your customer’s current state. Then their desired state. And then introduce your business as the way to get there. 

Image source

Here’s the before-after-bridge formula in a tweet. 

A 12-word story that sells. Image source

Problem-agitate-solution formula

Introduce the problem your readers experience, use emotional words and phrases to agitate the problem, then offer your business as the solution.

Image source

And there you have it. Compelling marketing copy. that uses storytelling while staying clear, concise, and credible. All boxes checked. Try this in your Tweets, email copy, blog posts, case studies, and more.

24. Try catchy statements

This could work with homepage headers or even Facebook ad copy. You can use the contrast approach, such as with “One source of truth. Endless solutions.” 

(Note that this isn’t a bombastic claim (tip #10). Airtable is not claiming to be the one source of truth. Businesses use it to collect information and tasks in one place so that everyone has one source of truth.)

More ways to write catchy copy include alliteration, rhyming (ideally subtle to reduce the cheese factor), or taking the “not this, but that” approach:

25. Final tip: be careful with assumptions

Okay so, we all know not to overtly patronize or belittle our prospects for obvious reasons. But words like “we all know” and “obvious” can be subtly destructive if used in the wrong manner.

I said it above because it’s a cultural norm not to belittle or patronize. So this word choice serves to not insult your readers’ intelligence. But in the case below, the same words can have the opposite effect.

Everyone knows that drip email campaigns can increase conversions, but how do you create them? What tools do you need?

Maybe your reader doesn’t know this. No, they aren’t going to feel consciously offended, but they might have a micro-moment of feeling inadequate or like they’re in the wrong place. Here’s a better alternative:

If you’re like most marketers, you’re always looking for ways to increase conversions with your emails. Drip campaigns make this possible. But how do you create them?

So be careful with assumptive words and phrases that hold power to insult or acknowledge your readers’ intelligence.

You now have what it takes to write copy that sells (anything)

The fifth in the five Cs is “call to action”, but if you’ve followed all the tips above, this will be the easy part. Plus, we’ve got a post on that. 

And by definition, all copywriting is a call to action. Trust what I have to say. Stop scrolling and read this post. Click on my ad. Buy my product. So you don’t need to “always be closing,” but you do need to “always be selling.” And now you know how to do it.

Follow the larger discussion about this topic at…: Read More

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Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Is this Topic of Search Engine Optimization an Important Issue for You?

Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.

After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.


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What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 

Wikipedia

Local SEO

How to Measure Your Success for Local SEO ?

Measurement Standards

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries in your local area
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic in your local market
  • Domain authority (DA): websites with a higher DA perform better in a given local radius

Metric Sources for Local SEO

We will setup these metrics as benchmark before we start our work and will periodically review with you for your success.


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57 Easy & Engaging August Marketing Ideas (With Examples!)

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.

We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with:

A list of August awareness causes, themes, national days, and holidays.
57 creative ideas for incorporating them into your articles, posts, events, and promotions.
Real examples of these August marketing ideas in action.
Let’s get into it.

August awareness

Eye Health Month
Family Fun Month
Happiness Happens Month
International Peace Month
Back to School Month
Wellness Month
August national days

See the full list at the bottom of this post!

For community-friendly marketing

Night Out Day (First Tuesday)
Garage Sale Day (Second Saturday)
Bowling Day (Second Saturday)
Senior Citizens Day (Aug 21)
For positive/inspirational marketing:

Friendship Day  (First Sunday)
Purple Heart Day (Aug 7)
Happiness Happens Day (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
For social awareness marketing

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)
For straight-up marketing

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)
August marketing ideas

As you can see from the different categories of observances, you can appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more meaningful way than any of your competitors.

1. Family Fun Month

Partner up with nearby attractions and offer coupons.
Share a blog post or email newsletter roundup of your favorite family-friendly spots in town.
If your target audience is parents: Write a post on how to actually have family fun month in the depressing last days of summer when your kids are at each others’ throats and you’ve had no alone time in weeks (emotional marketing opp?).
Team up with other local businesses in town and run a family fun night. Photographers can offer family portraits (before little Jane gets a butterfly plastered to her face), restaurants can provide the food (and coupons to get them through their doors), and other businesses (like preschools) can set up informational (but fun) tables.
Clothing companies, run a series of sales each week for men, women, babies, and tweens.

2. Black Business Month

Black Business Month was founded by John William Templeton and Frederick E. Jordan in 2004. Use this as an opportunity not to just support the Black-owned businesses, but to get into the habit of doing it year-round.

Retailers: Take the 15% Pledge and start selling products made by Black-owned businesses. You can use the Support Black-Owned Businesses Directory to find Black-owned businesses near you.
B2B businesses: interview a Black business owner and share their tips on running a business, overcoming prejudice, or dealing with challenges your clients commonly face.
Any business: show your followers how to support Black businesses.

Black-owned businesses: make use of Google’s and now Insta’s “Black-owned” attribute tag.

3. Back to School Month

Back to school season and January are friends. Go wild with all the fresh-start, back-in-gear, goal-setting themes you used in your January marketing (repurposing opp?)

Salons, offer special deals on back-to-school haircuts.
Spas, invite parents in for a much-needed massage after a long summer.
Schools and after-school programs, offer early bird registration deals.
Personal trainers or fitness centers, offer discount packages.
Dentists or nutritionists can encourage appointments or give healthy tips.
Run a re-engagement campaign to bring back any customers who went quiet over the summer.
Check out more back-to-school marketing ideas here.

4. Simplify Your Life Week (August 1-7)

According to Amazon, “seeking simpler living” is the latest trend in consumer behavior. As a business owner, take this time to clean out clutter (virtual and physical), and organize your mind and workplace before the September storm hits.

As for marketing ideas:

Productivity tool providers could offer a free trial during this week.
You could share a roundup of tools or apps you use (or have deleted) to simplify your life.
Interior designers can share their organization tricks.
Break down a complex topic into plain English for your audience.
Life is as broad as it gets, so anything related to simplifying works here.

5. Friendship Day (Aug 2)

This day gives a good excuse for promoting referral programs and running BOGO sales promotions. You might also use catchy taglines like “You never know how many friends you have until you own [the product you provide].”

6. National Dollar Day (Aug 8)

On this day in 1786, the US monetary system was established. A nice history lesson, but also a great marketing opportunity. 

Use a money-saving-themed blog post to teach your audience how to save a dollar (or hundreds).
Take a dollar off your (low-priced) products.
Offer something for just $1.
7. National Book Lovers Day (Aug 9)

There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their input, you like post engagement, everyone wins.

8. Blame Someone Else Day – First Friday the 13th of the Year (August 13, 2021)

Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one.

“When working in a book store you learn that sometimes books are just going to fall over. Usually on their own or sometimes because of…other reasons (*cough*Ryan*cough).
Happy National Blame Someone Else Day!
(No books were harmed in the making of this post).”
“Friday the 13th: Me-ow.National Blame Someone Else Day: You-ow”
“It’s okay to indulge, you can blame us!”

Or get serious…

Or use it as a creative way to celebrate a company milestone and thank your customers. Write a customer appreciation email, blaming them for your having to bring on more employees to keep up with the demand, and for your having to move to a bigger office, and your having to choose the signature drink to serve at your party celebrating your 1000th customer…and so on.

9. National Relaxation Day (August 15th)

It is National Wellness Month, after all. Ideas:

Spas and salons can offer discounts, or even volunteer to visit a local office and give short chair massages.
Restaurants can promote signature drinks as a way to kick back and relax.
Yoga instructors can run free sessions for offices.
YOU can close up shop early to allow employees to enjoy some hard-earned rest.
10. National Spirit of ’45 Day (second Sunday in August)

On August 14, 1945, President Truman announced the end of WWII. The national pride, can-do spirit, and eagerness to step up and play their part is not only what made this victory possible but also that which laid the groundwork for future generations. The Spirit of ‘45 is a great platform for inspirational blog posts, emails, and social media posts.

11. World Humanitarian Day (Aug 19)

On World Humanitarian Day, we recognize those who lost their lives working for humanitarian causes. Incorporate this into your marketing by:

Donating proceeds to a humanitarian organization near you.
Encouraging your audience to do something good.
Sharing quotes from modern-day humanitarians like Eddie Aijuka.

This modern-day humanitarian is tackling Africa’s electricity crisis. (Image source)

There’s nothing wrong with a Mother Theresa or Gandhi quote, but featuring newer individuals provides an opportunity for both you and your audience to learn about the current crises the world is facing.

12. Senior Citizens Day (Aug 21)

Even though these folks get year-round senior discounts, why not throw an extra one in the mix on this day?

Senior living communities, host an open house barbeque on this day to honor your residents and give potential residents (or their adult children) a chance to check you out.
Local businesses, contact local senior centers to see if you can sponsor or cater an event, or even stop by with free manicures to brighten up someone’s day.
13. Secondhand Wardrobe Day (Aug 25)

Many local secondhand stores are part of nonprofits that fund needs in the community or even worldwide. Consider running a clothing drive to give your audience the opportunity to make a difference while cleaning out their wardrobe (perhaps to simplify their lives…see #4).

Or, for businesses NOT in the clothing industry, publish mission-statement-friendly posts like these:

14. National WebMistress Day (Aug 26)

This holiday recognizes women in web development. Recognize #womenwhocode, do an employee spotlight on a female developer, or donate to learnerships like GirlCode

15. National Just Because Day (Aug 27)

The creative marketing possibilities are endless for this day.

Send your email subscribers a promo code just because you appreciate them.
Encourage your patrons to buy that outfit (or any product you sell), book that ticket, or do something spontaneous for no reason other than because you can.
Go against this post on how to write copy that sells and promote something with “just because”—no features or benefits.
Inspire your audience to do a random act of kindness. Just because.
Run a giveaway that not only ramps up engagement but sparks an inspirational comment thread your followers will enjoy.
Write a post on X (inspirational) things to do just because.
16. Get involved with state/county fairs

Many state fairs happen in the fall, so plan ahead and see if you can get on the list!

Be a web sponsor—get your logo on their website (good for a backlink).
Be a vendor—food, tables, bouncy houses, and more.
Donate an auction or raffle item.
17. Plan for Labor Day

More of a tip than an idea, but get your Labor Day marketing in order, especially if you’re running a special only during that weekend. September sneaks up fast! 

Summer is ending, but August marketing must go on

Whether you’re heading into fall with gusto or dragging your feet, your marketing needs to stay consistent and strong! Use these ideas to engage your audience, attract more customers, and stand out above your competitors. And now, as promised, the expanded list of August national days.

August national days—expanded list

All things family

National Sisters Day – First Sunday in August
Respect for Parents Day (Aug 1)
American Family Day – First Sunday in August
Sons and Daughters Day (Aug 11)
Middle Child Day (Aug 12)
Vertical specific

Shapewear Day (Aug 10)
Secondhand Wardrobe Day (Aug 25)
Brazilian Blowout Day (Aug 21)
Tooth Fairy Day (Aug 22)
Community

Night Out Day (First Tuesday)
Garage Sale Day – Second Saturday in August
Senior Citizens Day (Aug 21)
Bowling Day (Second Saturday)
Positive/inspirational

Friendship Day (First Sunday)
Girlfriends Day (Aug 1)
Happiness Happens Day (Aug 8)
Global Sleep Under The Stars Night  (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
Nonprofit Day (Aug 17)
Patriotic

Purple Heart Day (Aug 7)
Spirit of ’45 Day (Second Sunday in August)
Navajo Code Talkers Day
Aviation Day (Aug 19)
Park Service Founders Day (Aug 25)
Ride The Wind Day (Aug 23)
Social

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)
Fun/funny

Grab Some Nuts Day (Aug 3)
Underwear Day (Aug 5)
Water Balloon Day (First Friday in August)
Lazy Day (Aug 10)
Tell a Joke Day (Aug 16)
Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
I LOVE My Feet Day! (Aug 17)
Blame Someone Else Day (First Friday the 13th of the year (Aug 13 in 2021))
International Beer Day (First Friday in August)
Beach Day (Aug 30)
Mail Order Catalog Day (Aug 18)
Niche/nostalgia

Power Rangers Day (Aug 26)
Book Lovers Day (Aug 9)
Left-Handers Day (Aug 13)
Dog appreciation

Work Like A Dog Day (Aug 5)
Never Bean Better Day (Aug 22)
Dog Day (Aug 26)
Totally irrelevant but nostalgic
International Mahjong Day (Aug 1)
Compassionate

Relaxation Day (Aug 15)
Thoughtful Day  (Aug 28)
Grief Awareness Day (Aug 30)
Rainbow Bridge Remembrance Day (Aug 28)
Sales

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)
[Lots] more marketing ideas

Here’s our full series of marketing ideas for every month of the year:

15 January Marketing Ideas to Start the New Year with a Bang
20 Fabulous (and Affordable) February Marketing Ideas
30+ Creative and Cost-Friendly March Marketing Ideas
20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
50+ May Marketing Ideas for Any Business or Budget
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
37 Free and Creative July Marketing Ideas (With Examples!)
17+ Free and Creative September Marketing Ideas
21+ Free and Effective October Marketing Ideas
19 Simple Yet Superb November Marketing Ideas (with Examples)
20 Super-Festive December Marketing Ideas
And finally, for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

Inspirational Instagram posts say August is the Sunday of summer (cursive font over sunset photo). Someecards says August is a whole month of Sunday nights.

We say August is 30 days of opportunities for creative marketing. And we have over 50 ideas to prove it. So today, we’re coming at you with:

A list of August awareness causes, themes, national days, and holidays.
57 creative ideas for incorporating them into your articles, posts, events, and promotions.
Real examples of these August marketing ideas in action.

Let’s get into it.

August awareness

Eye Health Month
Family Fun Month
Happiness Happens Month
International Peace Month
Back to School Month
Wellness Month

August national days

See the full list at the bottom of this post!

For community-friendly marketing

Night Out Day (First Tuesday)
Garage Sale Day (Second Saturday)
Bowling Day (Second Saturday)
Senior Citizens Day (Aug 21)

For positive/inspirational marketing:

Friendship Day  (First Sunday)
Purple Heart Day (Aug 7)
Happiness Happens Day (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)

For social awareness marketing

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)

For straight-up marketing

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)

August marketing ideas

As you can see from the different categories of observances, you can appeal to all kinds of emotions in your marketing. Use these ideas to connect with your audience in a more meaningful way than any of your competitors.

1. Family Fun Month

Partner up with nearby attractions and offer coupons.
Share a blog post or email newsletter roundup of your favorite family-friendly spots in town.
If your target audience is parents: Write a post on how to actually have family fun month in the depressing last days of summer when your kids are at each others’ throats and you’ve had no alone time in weeks (emotional marketing opp?).
Team up with other local businesses in town and run a family fun night. Photographers can offer family portraits (before little Jane gets a butterfly plastered to her face), restaurants can provide the food (and coupons to get them through their doors), and other businesses (like preschools) can set up informational (but fun) tables.
Clothing companies, run a series of sales each week for men, women, babies, and tweens.

2. Black Business Month

Black Business Month was founded by John William Templeton and Frederick E. Jordan in 2004. Use this as an opportunity not to just support the Black-owned businesses, but to get into the habit of doing it year-round.

Retailers: Take the 15% Pledge and start selling products made by Black-owned businesses. You can use the Support Black-Owned Businesses Directory to find Black-owned businesses near you.
B2B businesses: interview a Black business owner and share their tips on running a business, overcoming prejudice, or dealing with challenges your clients commonly face.
Any business: show your followers how to support Black businesses.

Black-owned businesses: make use of Google’s and now Insta’s “Black-owned” attribute tag.

3. Back to School Month

Back to school season and January are friends. Go wild with all the fresh-start, back-in-gear, goal-setting themes you used in your January marketing (repurposing opp?)

Salons, offer special deals on back-to-school haircuts.
Spas, invite parents in for a much-needed massage after a long summer.
Schools and after-school programs, offer early bird registration deals.
Personal trainers or fitness centers, offer discount packages.
Dentists or nutritionists can encourage appointments or give healthy tips.
Run a re-engagement campaign to bring back any customers who went quiet over the summer.
Check out more back-to-school marketing ideas here.

4. Simplify Your Life Week (August 1-7)

According to Amazon, “seeking simpler living” is the latest trend in consumer behavior. As a business owner, take this time to clean out clutter (virtual and physical), and organize your mind and workplace before the September storm hits.

As for marketing ideas:

Productivity tool providers could offer a free trial during this week.
You could share a roundup of tools or apps you use (or have deleted) to simplify your life.
Interior designers can share their organization tricks.
Break down a complex topic into plain English for your audience.

Life is as broad as it gets, so anything related to simplifying works here.

5. Friendship Day (Aug 2)

This day gives a good excuse for promoting referral programs and running BOGO sales promotions. You might also use catchy taglines like “You never know how many friends you have until you own [the product you provide].”

6. National Dollar Day (Aug 8)

On this day in 1786, the US monetary system was established. A nice history lesson, but also a great marketing opportunity

Use a money-saving-themed blog post to teach your audience how to save a dollar (or hundreds).
Take a dollar off your (low-priced) products.
Offer something for just $1.

7. National Book Lovers Day (Aug 9)

There are readers in every audience. Share a post on social media recommending your favorite reads, top industry influencer authors, or asking for recommendations from your followers. Your audience likes opportunities to share their input, you like post engagement, everyone wins.

8. Blame Someone Else Day – First Friday the 13th of the Year (August 13, 2021)

Toss the core values aside today and letterrip. Don’t actually do that. But you can have fun with this one.

“When working in a book store you learn that sometimes books are just going to fall over. Usually on their own or sometimes because of…other reasons (*cough*Ryan*cough).
Happy National Blame Someone Else Day!
(No books were harmed in the making of this post).”

“Friday the 13th: Me-ow.
National Blame Someone Else Day: You-ow”
“It’s okay to indulge, you can blame us!”

Or get serious…

Or use it as a creative way to celebrate a company milestone and thank your customers. Write a customer appreciation email, blaming them for your having to bring on more employees to keep up with the demand, and for your having to move to a bigger office, and your having to choose the signature drink to serve at your party celebrating your 1000th customer…and so on.

9. National Relaxation Day (August 15th)

It is National Wellness Month, after all. Ideas:

Spas and salons can offer discounts, or even volunteer to visit a local office and give short chair massages.
Restaurants can promote signature drinks as a way to kick back and relax.
Yoga instructors can run free sessions for offices.
YOU can close up shop early to allow employees to enjoy some hard-earned rest.

10. National Spirit of ’45 Day (second Sunday in August)

On August 14, 1945, President Truman announced the end of WWII. The national pride, can-do spirit, and eagerness to step up and play their part is not only what made this victory possible but also that which laid the groundwork for future generations. The Spirit of ‘45 is a great platform for inspirational blog posts, emails, and social media posts.

11. World Humanitarian Day (Aug 19)

On World Humanitarian Day, we recognize those who lost their lives working for humanitarian causes. Incorporate this into your marketing by:

Donating proceeds to a humanitarian organization near you.
Encouraging your audience to do something good.
Sharing quotes from modern-day humanitarians like Eddie Aijuka.

This modern-day humanitarian is tackling Africa’s electricity crisis. (Image source)

There’s nothing wrong with a Mother Theresa or Gandhi quote, but featuring newer individuals provides an opportunity for both you and your audience to learn about the current crises the world is facing.

12. Senior Citizens Day (Aug 21)

Even though these folks get year-round senior discounts, why not throw an extra one in the mix on this day?

Senior living communities, host an open house barbeque on this day to honor your residents and give potential residents (or their adult children) a chance to check you out.
Local businesses, contact local senior centers to see if you can sponsor or cater an event, or even stop by with free manicures to brighten up someone’s day. 

13. Secondhand Wardrobe Day (Aug 25)

Many local secondhand stores are part of nonprofits that fund needs in the community or even worldwide. Consider running a clothing drive to give your audience the opportunity to make a difference while cleaning out their wardrobe (perhaps to simplify their lives…see #4).

Or, for businesses NOT in the clothing industry, publish mission-statement-friendly posts like these:

14. National WebMistress Day (Aug 26)

This holiday recognizes women in web development. Recognize #womenwhocode, do an employee spotlight on a female developer, or donate to learnerships like GirlCode

15. National Just Because Day (Aug 27)

The creative marketing possibilities are endless for this day.

Send your email subscribers a promo code just because you appreciate them.
Encourage your patrons to buy that outfit (or any product you sell), book that ticket, or do something spontaneous for no reason other than because you can.
Go against this post on how to write copy that sells and promote something with “just because”—no features or benefits. 
Inspire your audience to do a random act of kindness. Just because.
Run a giveaway that not only ramps up engagement but sparks an inspirational comment thread your followers will enjoy.
Write a post on X (inspirational) things to do just because.

16. Get involved with state/county fairs

Many state fairs happen in the fall, so plan ahead and see if you can get on the list!

Be a web sponsor—get your logo on their website (good for a backlink).
Be a vendor—food, tables, bouncy houses, and more.
Donate an auction or raffle item.

17. Plan for Labor Day

More of a tip than an idea, but get your Labor Day marketing in order, especially if you’re running a special only during that weekend. September sneaks up fast! 

Summer is ending, but August marketing must go on

Whether you’re heading into fall with gusto or dragging your feet, your marketing needs to stay consistent and strong! Use these ideas to engage your audience, attract more customers, and stand out above your competitors. And now, as promised, the expanded list of August national days.

August national days—expanded list

All things family

National Sisters Day – First Sunday in August
Respect for Parents Day (Aug 1)
American Family Day – First Sunday in August
Sons and Daughters Day (Aug 11)
Middle Child Day (Aug 12)

Vertical specific

Shapewear Day (Aug 10)
Secondhand Wardrobe Day (Aug 25)
Brazilian Blowout Day (Aug 21)
Tooth Fairy Day (Aug 22)

Community

Night Out Day (First Tuesday)
Garage Sale Day – Second Saturday in August
Senior Citizens Day (Aug 21)
Bowling Day (Second Saturday)

Positive/inspirational

Friendship Day (First Sunday)
Girlfriends Day (Aug 1)
Happiness Happens Day (Aug 8)
Global Sleep Under The Stars Night  (Aug 8)
Be An Angel Day (Aug 22)
Just Because Day (Aug 27)
Nonprofit Day (Aug 17)

Patriotic

Purple Heart Day (Aug 7)
Spirit of ’45 Day (Second Sunday in August)
Navajo Code Talkers Day
Aviation Day (Aug 19)
Park Service Founders Day (Aug 25)
Ride The Wind Day (Aug 23)

Social

WebMistress Day (Aug 26)
Women’s Equality Day (Aug 26)

Fun/funny

Grab Some Nuts Day (Aug 3)
Underwear Day (Aug 5)
Water Balloon Day (First Friday in August)
Lazy Day (Aug 10)
Tell a Joke Day (Aug 16)
Sneak Some Zucchini Into Your Neighbor’s Porch Day (Aug 8)
I LOVE My Feet Day! (Aug 17)
Blame Someone Else Day (First Friday the 13th of the year (Aug 13 in 2021))
International Beer Day (First Friday in August)
Beach Day (Aug 30)
Mail Order Catalog Day (Aug 18)

Niche/nostalgia

Power Rangers Day (Aug 26)
Book Lovers Day (Aug 9)
Left-Handers Day (Aug 13)

Dog appreciation

Work Like A Dog Day (Aug 5)
Never Bean Better Day (Aug 22)
Dog Day (Aug 26)
Totally irrelevant but nostalgic
International Mahjong Day (Aug 1)

Compassionate

Relaxation Day (Aug 15)
Thoughtful Day  (Aug 28)
Grief Awareness Day (Aug 30)
Rainbow Bridge Remembrance Day (Aug 28)

Sales

National Dollar Day (Aug 8)
National Thrift Shop Day (Aug 17)

[Lots] more marketing ideas

Here’s our full series of marketing ideas for every month of the year:

15 January Marketing Ideas to Start the New Year with a Bang
20 Fabulous (and Affordable) February Marketing Ideas
30+ Creative and Cost-Friendly March Marketing Ideas
20+ Free April Marketing Ideas to Freshen Up Your Content Calendar
50+ May Marketing Ideas for Any Business or Budget
50+ Free June Marketing Ideas for Sizzlin’ Hot Campaigns
37 Free and Creative July Marketing Ideas (With Examples!)
17+ Free and Creative September Marketing Ideas
21+ Free and Effective October Marketing Ideas
19 Simple Yet Superb November Marketing Ideas (with Examples)
20 Super-Festive December Marketing Ideas

And finally, for a year’s worth of marketing ideas, check out this marketing calendar template from our friends at LOCALiQ.

Follow the larger discussion about this topic at…: Read More

Is this Topic of Search Engine Optimization an Important Issue for You?

Contact us Today to discuss Your Concerns and Options!

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local seo marketing
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Is this Topic of Search Engine Optimization an Important Issue for You?

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Local citations

Local citations are also called NAP citations because they are any online mention of your business’s name, address and phone number (NAP). They are one of the top-ranking factors for local searches. In other words, if Google thinks a search intends to find local businesses, the ones with the most local citations will tend to rise to the top.

You can manually find your local citations (and your competitors’) by searching for street addresses. Use the “intext:” search operator to make sure the search term is in the text of the page. For example, googling “acme law firm intext:123 main -acmelawfirm.com” returns pages mentioning the law firm and its address on Main Street, excluding results from the firm’s website.

Read More


Table of Contents


What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 

Wikipedia

Local SEO

How to Measure Your Success for Local SEO ?

Measurement Standards

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries in your local area
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic in your local market
  • Domain authority (DA): websites with a higher DA perform better in a given local radius

Metric Sources for Local SEO

We will setup these metrics as benchmark before we start our work and will periodically review with you for your success.


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How to: Create a Better Website

How to Create a Better Website !

Table of Contents

  • What clients want: Your website needs to be built around the needs of clients.
  • Common mistakes: Many of the issues for legal websites apply to all websites. Design over content is the most pressing concern – websites that look beautiful but do not allow users to find what they are looking for simply and easily are a common complaint.
  • SEO – the basics: Search engine optimisation is the process of making sure a website comes up as high as possible in a search engine’s organic (unpaid) results.
  • Security issues: The most important thing a firm can do to ensure its website is secure is to use the HTTPS protocol, rather than HTTP, at the start of its URL.

How to: create a better website
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November 2021 Shouts

Random November 2021 Shouts to Keep You Sharp !

11/23/2021

  • More than two-thirds of respondents perceived at least 50% their Google searches to be local, with very minor differences among countries.
  • And 37% said that at least 70% of their search activity was local. So there’s a fair-sized contingent of very heavy local search users.  
  • This isn’t a behavioral calculation; it’s self-reported data. But it’s a strong indicator that much (or most) of what people search for online is local.
  • This month’s global insights show a world slowly returning to normal, with an increase in searches centered on holiday activities. 
  • Make the most of marketing budgets and engage with new consumer groups.
  • Google announces more exposure and support for local news.
  • New local shopping features for Google Maps (e.g., restaurant prices).
  • Survey: 63% of SMBs “satisfied” with social media marketing.
  • Rethink omnichannel strategies and capitalize on opportunities in CTV and Addressable.
  • With millions of visitors a day, YouTube presents numerous opportunities to enhance the traditional shopping journey.
  • Incorporate first-party data supplemented by second- and third-party data.
  • Despite years of omnichannel rhetoric, most analysts and pundits still treat e-commerce and local retail sales as completely separate
  • Multiple retailers in the US and Europe have shuttered stores, seeking to reduce overhead, in favor of anticipated e-commerce sales booms
  • But those sales expectations may – or likely will – be frustrated because of the way in which stores enable consumers to buy online with confidence
  • In order to succeed now, SMBs must improve their online visibility/discoverability and make it easy for consumers to do business with them. GBP completeness is an absolute must
  • Google PageSpeed Insights update is now live
  • Samsung grows global smartwatch market share (despite mediocrity).
  • The outlook among SMBs directly corresponds to business size: the smallest SMBs are most pessimistic, the largest more optimistic.
  • Build direct relationships with your customers.
  • Ensure your measurement remains accurate and actionable.
  • Drive performance by keeping your ads relevant.
  • DuckDuckGo building new app-tracking prevention for Android.
  • Apple games own App Store reviews for its podcast app.
  • Viable smart glasses are definitely coming – eventually.
  • Pew: 44% of Americans w/o kids (under 50) don’t plan to have them.
  • 47% of Consumers Will Turn to Smartphones for Holiday Shopping
  • Facebook Offers Insights on Emerging Shopping Behaviors
  • Taylor Swift has shattered records and grabbed headlines with re-recorded hits on her “Red” album. Watch the 10-minute Short Film of her most revealing and deeply personal hit, “All Too Well.”
  • Multiple Google Maps Updates in Time for the Holidays
  • Twitter, Search Engine Land Dropping AMP
  • The November 2021 Core Update Is Live
  • Snapchat Adds “Layers” to Snap Map
  • Committing to a hiring strategy that seeks out a wide range of experiences and cultural understanding ensures your company will have its finger on the pulse of customer needs. But diverse perspectives won’t help if you don’t build a culture in which people are encouraged to share.
  • With more than a quarter of the US population living with a disability, it should go without saying that your business website should be accessible. 
  • Looks like folks are getting their holiday shopping done early, suggested by a spike in Contact Growth across industries, especially consumer goods
  • Ad Spend is up 48% after dipping in September, however this recovery was not displayed by large companies
  • Creating campaigns that resonate in the crowded personal care market can be a tall order. 
  • Sales Calls hit an all time high – a pattern we also observed last year – which leads us to predict a drop in November and December
  • The importance of bringing order to your marketing operations processes

11/15/2021

  • In the smart speaker/display market, as of June 2021, Consumer Intelligence Research Partners (CIRP) estimated that Amazon controls 69% of the market, Google has 25%, Apple has 5% and Facebook has 1% (cumulative sales)
  • Google, Facebook, Amazon control 64% of digital ad spending
  • What consumers are expecting from their preferred brands
  • Methods to win and nurture the trust of your consumers
  • Best practices of collecting and using first-party data as third-party cookies fade away
  • The New Jersey Economic Development Authority (NJEDA) Board approved the creation of the Main Street Micro Business Loan, which will provide financing of up to $50,000 to eligible micro-businesses in New Jersey with ten or fewer full-time employees
  • Never post typos again with Undo Tweet. Set a customizable timer of up to 60 seconds to preview, undo, and make changes to your Tweet, reply, thread, or Quote Tweet before it posts to your timeline
  • Amazon released the first generation Echo (feat. Alexa) in November 2014. It’s now seven years old
  • Most of Facebook’s 21 acquisitions since 2018 in gaming and VR
  • New FB shopping features: Group shops, products recs, live shopping
  • Amazon opens 35K sq-ft. cashier-less grocery store in Illinois
  • Google Earth Engine: A powerful “contribution to climate science.”
  • Gathering data isn’t enough. Measurement unlocks success
  • Digital transformation is a journey, and each brand will navigate it in its own way
  • Drive conversions with Performance Max campaigns
  • There’s been growth in searches related to new jobs
  • From people to platforms to governments, concern about online privacy is growing

11/11/2021

  • Google has now new tools for publishers to activate first-party data
  • Another search engine has launched: You.com. It appeared in public beta
  • Yelp has introduced a new scrollable homepage feed featuring local restaurants
  • Professional Profiles are a new tool on Twitter that will enable your business to have a unique and clearly defined presence on the platform
  • 2021 has been a year of high expectations and unprecedented developments in digital marketing
  • The EU’s General Court in Luxembourg has upheld antitrust regulators’ nearly $3 billion fine from 2017, involving Google Shopping search
  • SMBs losing supply chain war to Amazon, Walmart (WaPo)
  • Apple launches “Business Essentials” device management for SMBs
  • NRF predicts ~10.5% holiday sales growth this year, online up to 15%
  • Facebook kills some interest, identity ad-targeting (NYT)
  • SMS marketing boosts revenue for local restaurants

11/10/2021

  • Holiday shopping is starting earlier
Calendar inside circle graph: 31% of U.S. consumers started their holiday shopping in June.
  • Expected scarcity due to supply-chain challenges
Shopping bags inside circle graph: 47% of U.S. consumers expect COVID-19 to impact how they shop this holiday season.
  • More support for local, small businesses
Wrapped gifts inside circle graph: 60% of U.S. consumers who are planning to shop for the holidays say they will shop more at local small businesses.
  • How to avoid duplicate content issues with unique local landing pages for multi-location businesses
  • Why citations still play an important role
  • The importance of competitor research
  • The challenges of managing Google Business Profile at scale
  • Email marketing is essential to any industry and doing a routine clean up can be beneficial to your company’s data reports and conversion rates
  • The holiday season is prime time to hit quota and set your team up for months to come

11/09/2021

  • Today, the platform has over 1 billion monthly users and brands are using TikTok ads to reach them
  • Global marketing can be complicated — and we’re not just talking about scheduling a Zoom meeting across 4 different timezones
  • Celebrating National Entrepreneurship Month…
  • How will personalization and customer experience drive how organizations build and maintain their brand equity?
  • Who will consumers trust with the protection of their first-party data?
  • Google My Business Is Changing Its Name, Again
  • Facebook for Business Is Now Meta for Business
  • Desktop Version of Page Experience Update Slated for February 2022
  • Google Maps Reaches 10 Billion Play Store Downloads
  • Data is useless unless it helps companies make smarter decisions, improve customer experience, and enhance business outcomes
  • Google Maps has more than 10B Android installs (but only a 3.9 rating)
  • Nearly 84% of email is opened on mobile devices, with the iPhone leading the way
  • In October, the FTC notified major US brands that “misleading use of endorsements could lead to major financial penalties.”
  • Companies in nearly every industry seek to use data to make better decisions. But the need for better data in decision-making is just half of the challenge

11/08/2021

  • GMB Rebrands to Google Business Profile: What Does it Mean for Local Businesses?
  • Agility in business is nothing new
  • Businesses have always needed to be agile—experimenting, adapting, and changing—to succeed
  • The difference today is the speed and scale of change required
  • Different ways to increase marketing velocity by focusing on optimizing and becoming more agile in your approach
  • The importance of centralizing work in one place for better visibility and alignment
  • The need to automate workflows and standardize campaign processes to save time

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October 2021 Shouts

Learn what is New in Marketing in October 2021

  • Most Temporarily Closed Businesses Have Reopened, Yelp Reports
  • Google Local Finder Displaying Review Carousels for Service Businesses
  • Facebook Offers New Communication Tools for Businesses
  • How Ratings and Reviews Impact Local Rankings
  • Amazon Launches Its Own Version of BOPIS
  • GMB Rolls Out LGBTQ+ and Transgender Attributes More Broadly
  • 73% of customers now describe themselves as “channel agnostic.”
  • +500% “in theaters now”
  • +200% “concert tickets”
  • +200% “events near me this weekend”
  • +400% “cars to buy”
  • +70% “car prices”
  • +60% “car detailing near”
  • +300% “good career path”
  • +200% “calculator for home loan”
  • +100% “college online admission form”
  • It’s hard to predict exactly how this year’s holiday season will play out in terms of people’s behavior and COVID-19 protocols. 
  • There have been a number of exciting improvements to Apple Maps with this latest upgrade, including:
    • Better filtering options for local business searches
    • Enhanced navigation and travel experiences
    • Updates to curated guides
  • 100% virtual means you can attend from anywhere: office, home, couch, etc.
  • 85% of SMBs Return, Performance Ads Illusion, Facebook’s NewBrand

Multilingual SEO: An Untapped Resource for Local Businesses

Multilingual SEO: An Untapped Resource for Local Businesses

60 million people—almost a quarter of the US population—speak a non-English language as their mother tongue. And if they’re speaking it, you can be sure they’re searching with it, too!

In every major US city, a large proportion of non-English speakers live, work, and shop. Yet how many local businesses are optimizing their websites for multilingual audiences?


How quickly can you respond to changing market forces?

Marketers are under constant pressure to innovate, change, and drive demand. To be successful, one of the most important skills a marketer can develop is the ability to be agile and quickly respond to changing market forces.

This skill has never been more important than today as marketers strive to be productive and effective while working from our homes under the shadow of a global pandemic. Carefully curated marketing plans that seemed relevant two months ago must be completely reworked.

We’ve found that marketing organizations with a single, unified enterprise work management solution can boost creativity, speed, and agility to help teams iteratively plan and prioritize when things quickly shift.


Looking for Multilingual solution for your office ?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

cropped Your Local Business 2

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Set The Right Budget

If You Do Just One Thing To Drive More Online Sales With Youtube Ads, Set The Right Budget

Table of Contents

Yes, you have read it correctly, your budget directly impacts how fast your PPC Campaign for Search, Display or Video will be optimized for conversions.

But that is not all the story. This is a very simplistic picture. What is more important is the creative targeting of your audience and powerful delivery of message.

But it is ultimately the right size budget that determines the outcome.

By setting the right budget-to-bid ratio, the machine-learning algorithm is fed more data, learns faster, and you’ll see better results sooner.

For example, if your daily budget is 15 times your target CPA, it will take the algorithm 1 week to optimize your campaign. Alternatively, if your budget is 10 times your target CPA, it will take 2 weeks, while
a budget of 5 will take 3 weeks.

Have you Set your PPC Budget Properly ?

Do You need Help in Setting up a Search Campaign?

Do You need Help in Setting up a Display Campaign?

Do You need Help in Setting up a Video Campaign?

How to Measure Our Success for Local SEO ?

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

So, what are You doing Today?

Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Call us Now 855-515-5544

Contact us 24/7 Online with this Web Form

Click here if You are Ready to Order one of our Standard Soultions to Meet Your Digital Marketing Needs ?

cropped Your Local Business 2

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