Do you Understand How Smart Bids Work?

The following is from Google’s Support page How Google Ads calculates bids Smart Bidding uses Google’s machine learning technology to optimize for conversions across every ad auction. Why: This allows you to set millions of unique bids every second across campaigns. When calculating bids for Maximize conversions or Target CPA, your bid strategy will take into… Continue reading Do you Understand How Smart Bids Work?

July 2021 News Snippets

July 2021 News Snippets Continue marketing and reallocate your marketing budget mix Engage with new segmented consumer groups Focus on the end-to-end journey Rethink multichannel marketing strategies Go granular on your date with first-party data supported with second- and third-party data This era of adoption and adaptation Facebook Expands its e-Commerce Efforts. According to eMarketer,… Continue reading July 2021 News Snippets

What can Digital Marketing Do for Your Local Marketing ?

What can Digital Marketing Do for Your Local Marketing ? Need another reason to attend? Here’s 10: Real marketers sharing real advice. Learn straight from the source. It’s free. Seriously. On-demand access. 100% virtual. Celebrate the creativity of your community. Keep up with industry trends. Unify your organization. Deep-dive workshops. Safe online environment. Tags: #SearchEngineMarketing

Latest Resources on Data Privacy, Security and Control.

Security 5 Things Every Marketer Should Know About Compliance — Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt to GDPR effects far beyond the European Union, where it’s had the most direct impact. Why Care About Data Security (And How to Get Started) — Spoiler: one… Continue reading Latest Resources on Data Privacy, Security and Control.