Category: #SearchEngineMarketing

Search Engine Marketing

Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Don’t panic: ‘Algorithm updates’ aren’t the end of the world

Is this Topic of Search Engine Optimization an Important Issue for You?

Don’t panic: ‘Algorithm updates’ aren’t the end of the world for SEO managers

Every time there is a rumor of a Google algorithm update, a general panic ripples through the SEO community. There is a collective holding of breath while the numbers are analyzed and then a sigh of relief (hopefully) when they survive the algorithm update unscathed.

After the update is released, and especially if it is confirmed by Google, a slew of articles and pundit analyses attempt to dissect what Google changed and how to win in the new paradigm.


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What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 

Wikipedia
Local SEO

How to Measure Your Success for Local SEO ?

Measurement Standards

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries in your local area
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic in your local market
  • Domain authority (DA): websites with a higher DA perform better in a given local radius

Metric Sources for Local SEO

We will setup these metrics as benchmark before we start our work and will periodically review with you for your success.

People also ask questions about:

  • What is a local SEO strategy?
  • What is local SEO vs SEO?
  • How does local SEO work?
  • What local SEO includes?

Related Searches

  • local seo services
  • local seo checklist
  • google local seo
  • local seo strategy
  • why does local seo matter
  • local seo blog
  • local seo examples
  • who needs local seo

Do You need Help with Local Search Engine Optimization (LSEO) ?

So, what are You doing Today? Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Get An Unfair Peer Advantage!

855-515-5544
Call Now

Contact Us
24/7

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A Lawyer’s Guide to Off-Page SEO

A Lawyer’s Guide to Off-Page SEO Bigger Law Firm Magazine

Is this Topic of Search Engine Optimization an Important Issue for You?

A Lawyer’s Guide to Off-Page SEO

Local citations

Local citations are also called NAP citations because they are any online mention of your business’s name, address and phone number (NAP). They are one of the top-ranking factors for local searches. In other words, if Google thinks a search intends to find local businesses, the ones with the most local citations will tend to rise to the top.

You can manually find your local citations (and your competitors’) by searching for street addresses. Use the “intext:” search operator to make sure the search term is in the text of the page. For example, googling “acme law firm intext:123 main -acmelawfirm.com” returns pages mentioning the law firm and its address on Main Street, excluding results from the firm’s website.

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Table of Contents

What is Local Search Engine Optimization ?

Local search engine optimization is similar to SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine’s unpaid results often referred to as “natural”, “organic”, or “earned” results. 

Wikipedia
Local SEO

How to Measure Your Success for Local SEO ?

Measurement Standards

  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries in your local area
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demonstrates your website’s rank for targeted keywords necessary for visitor traffic in your local market
  • Domain authority (DA): websites with a higher DA perform better in a given local radius

Metric Sources for Local SEO

We will setup these metrics as benchmark before we start our work and will periodically review with you for your success.

People also ask questions about:

  • What is a local SEO strategy?
  • What is local SEO vs SEO?
  • How does local SEO work?
  • What local SEO includes?

Related Searches

  • local seo services
  • local seo checklist
  • google local seo
  • local seo strategy
  • why does local seo matter
  • local seo blog
  • local seo examples
  • who needs local seo

Do You need Help with Local Search Engine Optimization (LSEO) ?

So, what are You doing Today? Act Now !

We will provide you FREE and no obligation quote for your needs. Our experienced team knows how to take your needs and budget and deliver to you a marketing program that turns potential visitors into business!

Get An Unfair Peer Advantage!

855-515-5544
Call Now

Contact Us
24/7

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October 2021 Shouts

Learn what is New in Marketing in October 2021

  • Most Temporarily Closed Businesses Have Reopened, Yelp Reports
  • Google Local Finder Displaying Review Carousels for Service Businesses
  • Facebook Offers New Communication Tools for Businesses
  • How Ratings and Reviews Impact Local Rankings
  • Amazon Launches Its Own Version of BOPIS
  • GMB Rolls Out LGBTQ+ and Transgender Attributes More Broadly
  • 73% of customers now describe themselves as “channel agnostic.”
  • +500% “in theaters now”
  • +200% “concert tickets”
  • +200% “events near me this weekend”
  • +400% “cars to buy”
  • +70% “car prices”
  • +60% “car detailing near”
  • +300% “good career path”
  • +200% “calculator for home loan”
  • +100% “college online admission form”
  • It’s hard to predict exactly how this year’s holiday season will play out in terms of people’s behavior and COVID-19 protocols. 
  • There have been a number of exciting improvements to Apple Maps with this latest upgrade, including:
    • Better filtering options for local business searches
    • Enhanced navigation and travel experiences
    • Updates to curated guides
  • 100% virtual means you can attend from anywhere: office, home, couch, etc.
  • 85% of SMBs Return, Performance Ads Illusion, Facebook’s NewBrand

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July 2021 News Snippets

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July 2021

News Snippets

  • Continue marketing and reallocate your marketing budget mix
  • Engage with new segmented consumer groups
  • Focus on the end-to-end journey
  • Rethink multichannel marketing strategies
  • Go granular on your date with first-party data supported with second- and third-party data
  • This era of adoption and adaptation

Facebook Expands its e-Commerce Efforts.

According to eMarketer, U.S. social commerce sales will rise by 35% to $36.09 billion in 2021, accounting for 4.3% of total ecommerce sales. Facebook.com is making moves to capitalize on this trend, launching Shops on WhatsApp and Facebook Marketplace, which were previously only on Instagram and the main Facebook interface. Sprinkle in some virtual reality and artificial intelligence and it’s a recipe for extending audience reach and making online selling more high-tech.​​ Date: July 29, 2021

News and Ideas from Around the Web

Keywords: PPC, Digital Marketing, Search Engine Marketing, SEO Audit, Optimization, YouTube, Ads, Local, Law Firm, Google, Ranking

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What can Digital Marketing Do for Your Local Marketing ?

What can Digital Marketing Do for Your Local Marketing ?

Here’s 10:

  1. Real marketers sharing real advice.
  2. Learn straight from the source.
  3. It’s free. Seriously.
  4. On-demand access.
  5. 100% virtual.
  6. Celebrate the creativity of your community.
  7. Keep up with industry trends.
  8. Unify your organization.
  9. Deep-dive workshops.
  10. Safe online environment.

Table of Contents

Do You need Help with Local Digital Marketing ?

Digital Marketing

Let’s talk about Local Digital Marketing ?

Local Digital Marketing encompases all areas of Online Marketing for Your Local Presence: LSEO, LSEM, LSMM, LSMS, Local Content, eMail and Local Centric Website.

  • Local Digital Marketing aims to increase your visibility on the Internet as a whole, but your local business area as priority. It is your global strategy with local focus.
  • Local search marketing (LSEM) or Local Search Engine Optimization (LSEO) aims to increase your online visibility in a very specific geographic location, such as your town or city, county or surrounding counties including metropolitan areas.

We can help you with:

  • Integrating cross-channel experiences that serve your local customers
  • Deploy new tools to deliver better digital experiences
  • Implement cutting-edge email strategies to stand out from your local competitors

The goal however, is to entice new (or bring back) customer to your business’s website or a dedicated landing page for an engagement decision.

The platforms can be Google, YouTube, Facebook or LinkedIn.

The goal, the effort and the target remains the same.

People also ask

  • What are some examples of digital marketing?
  • What are the 7 types of digital marketing?
  • What are the 4 P’s of digital marketing?

Related searches

Need Help with Your Local Digital Marketing ?
How about a FREE Consult Today ?

Get An Unfair Peer Advantage!

855-515-5544
Call Now

Contact Us
24/7

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5 Ways to Measure and 3 Tips to Improve Website Engagement

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YourLocalSEM offers website development options for professionals.

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

Need to Redo Your Website?

Please enjoy this very special Whiteboard Friday episode from MozCon speaker Dana DiTomaso, where she walks you through the ways you can determine whether or not you need to redo your website by measuring (and improving) your website engagement.

Follow the larger discussion about this topic at…: Read More

Is this Topic of Website Engagelemt and Search Engine Optimization an Important Issue for You?

Contact us Today to discuss Your Concerns and Options!

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website development company
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local seo firms

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Google Ads for Lawyers and Law Offices In The Know

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