Search Engine Marketing…What is a Good Ad Copy? (Why Strong Content Matters) 30 May 2017 Every effective content marketing starts with good copy. If you are writing an Ad, you should be able to describe in fewest possible words what you are doing or selling? …
Search Engine Marketing…Good Conversions & Analytics Strategy for Effective SEO 12 May 201712 May 2017 Things to consider: * What are the goals for analysis? * Who is the target audience? What behavior is expected? * What other sources of data should be considered?
Search Engine MarketingSEM News: Google Testing A Red “Slow” Label In The Search Results For Slower Sites 10 Mar 20155 Mar 2015 [otw_is sidebar=otw-sidebar-1][su_spacer]Summary of the ArticleIn 2010, Google baked in page speed as a ranking factor into the search ... Join your peers at Search Engine Land's SMX West conference for…
Search Engine MarketingSEM News: Understanding search engines: Algorithm changes and how to get your website ranked in today’s … 10 Mar 20155 Mar 2015 [otw_is sidebar=otw-sidebar-1][su_spacer]Summary of the ArticleToday, more advanced search engine algorithms and changing user .... Phil Van Treuren is a digital marketing strategist at Fathom in Valley View.[su_spacer][otw_is sidebar=otw-sidebar-2][su_divider]Article In the…
Search Engine MarketingSEM News: How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks 10 Mar 20155 Mar 2015 [otw_is sidebar=otw-sidebar-1][su_spacer]Summary of the ArticleIt can lead to incremental improvements in search marketing and is an easy and fast ... So why don't more search marketers use external benchmarks? ....…
Search Engine MarketingSEM News: 100 Top Local Search Engine Optimization Firms Revealed by topseos.com for February 2015 21 Feb 20154 Mar 2015 [otw_is sidebar=otw-sidebar-1][su_spacer]Summary of the ArticleNAPLES, FL--(Marketwired - February 22, 2015) - topseos.com has named the 100 best local search marketing agencies producing solutions in the ...[su_spacer][otw_is sidebar=otw-sidebar-2][su_divider]Article NAPLES, FL--(Marketwired - February…
Google Analytics…Mobile Search Events on Smart Devices 12 Mar 201314 Feb 2014 Local consumers use their mobile devices to look for all different types of local businesses. The most popular types of business to search for on a mobile are: Pub/Bar/Club —…
Google Adwords…Local Search Engine Marketing is King 6 Oct 2012 Local Search Engine Marketing is King. 59 per cent of Internet users submit a query in search engines at least once per day. 76 per cent of users use search…
Google Adwords…Google AdWords Secrets & Mistakes to Avoid 9 Sep 2012 Here are some Google AdWords secrets: Mistake #1 Don't throw in 'everything but the kitchen sink.' The siren-song temptation is to insert every keyword that could possibly apply to the…
Google Adwords…Google Adwords Quality Score, The Art And Science 14 Aug 2012 During our last weekly Monday marketing meeting, we were discussing the performance of our Google Adwords campaign and how we could better increase our Google Quality Score to achieve higher…
