The Importance of the Website Form

Fact: almost 8% of website forms either failed to submit or were linked to bad email addresses.

Fact: almost 30% of the website forms are either unfriendly or just difficult to fill.

Think of your website form as a handshake for the digital age. It’s the bridge between curiosity and contact, allowing visitors to ask questions, express interest, or sign up for something awesome. A seamless form experience builds trust and paves the way for future engagement. But a glitchy form? That’s like offering a limp fish for a handshake – awkward and off-putting.

Testing Your Form’s Fitness:

So, how do you know if your form is doing its job? It’s time for a fitness test!

  • Fill it yourself: Go through the form with fresh eyes, pretending to be a new visitor. Are instructions clear? Are mandatory fields obvious? Does it feel intuitive and natural?
  • Get friends involved: Ask a few trusted friends to try the form too. Their diverse perspectives can reveal pain points you might miss.
  • Use online testing tools: Services like “Test the Form” and “FormSnap” can identify technical issues and provide valuable feedback.

The Auto-Responder: Your Digital Envoy:

Imagine someone enters your store, asks a question, and you disappear without a peep. Not cool, right? An auto-responder is your digital voice, offering immediate acknowledgement and setting expectations. It confirms form submission, builds confidence, and can even provide next steps or valuable information.

Crafting the Perfect Auto-Response:

Your auto-responder should be informative, friendly, and personalized (as much as possible). Here are some tips:

  • Express gratitude: Thank the visitor for reaching out.
  • Confirm receipt: Let them know their message is received and being handled.
  • Set expectations: Be transparent about response times or next steps.
  • Offer helpful information: Include relevant links, resources, or contact details.
  • Add a personal touch: Use their name or mention the form topic.

Beyond the Basics:

Once your form and auto-responder are working flawlessly, take things up a notch with these pro tips:

  • Segment your users: Send different auto-responses based on the form they submitted.
  • Track email opens and clicks: Analyze how users interact with your messages.
  • A/B test different auto-responder styles: See what resonates best with your audience.

Remember, your website form and auto-responder are the first lines of communication with potential customers. Make sure they’re working in harmony, not creating a cacophony of confusion. By following these tips, you can transform your website into a welcoming space where conversations flourish and leads convert.

Understanding & Fulfilling Search Intent

Posted by BritneyMullerGoogle houses the world’s information, and it’s their goal to serve the best answers to searchers’ questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent?
In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription
Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re going to be uncovering understanding and fulfilling search intent, and this is a really important topic to understand and better prepare your content around.
I want you to think about this idea that Google houses the world’s information. They very likely know what the majority of people searching X are seeking, and they’re going to continue to get better and better and better at that.
Understanding search intent
What I would suggest you do and what you arm yourself with is this idea of really leaning on Google to better understand the intent behind any given search. You’re probably very familiar with the informational, navigational, investigational, and transactional-related intent types, and you can pull this information, like I said, directly off the SERP.
Analyze: informational, navigational, investigational, transactional?
You’re probably very familiar with the informational, navigational, investigational, and transactional-related intent types, and you can pull this information, like I said, directly off the SERP.
Is there a featured snippet? Is there a knowledge graph? You can pull that sort of information. Are there site links? Is it navigational in nature, people just trying to go to one destination? Is there a comparison table? Are they perhaps investigating?Transactional, are there tons of ads? Are there lots of product pages showing up in the results? Is there a shopping carousel? You can pull intent types directly from the search. What’s interesting though is any given SERP doesn’t necessarily have one intent type.
In fact, it likely has a couple of nitty-gritty intent types that Google themselves haven’t quite totally figured out. I want to pull back the curtain on how Google is actively trying to get better at understanding intent within questions and answers within content.
They put up a competition to a bunch of data scientists to determine if anyone could build a model that can accurately weight these various intents with the content. 
Question information
There’s question information that they wanted the model to predict around: Is this fact-seeking? Does it have multi-intent? Is it not really a question? That’s my favorite. Is it well-written? 
Asker intent understandingBody criticalConversationalExpect short answerFact-seekingHas commonly accepted answerInterestingness to othersInterestingness to selfMulti-intentNot really a questionOpinion-seekingWell-writtenQuestion type
Then they’re also trying to understand the type of question. Is it a definition? Is it instructions? Is it spelling, which is most of my searches? 
ConsequenceDefinitionEntityInstructionsProcedureReason explanationSpellingAnswer information
Then they get into answer information. Is the answer intent helpful? Is it plausible? Is it relevant? Does it satisfy the question? 
HelpfulLevel of informationPlausibleRelevanceSatisfactionAnswer types
They even drill a bit deeper into answer types. Is it instructions, procedure, well-written? 
InstructionsProcedureReason explanationWell-writtenAgain, you see these sort of themes occur. So it’s important it’s not just these four. It’s great to know these and sort of run with them a bit. But put these in your back pocket and know that it goes a lot deeper and it’s a lot more complicated than that.
Search Intent Checklist
Let’s dig into this checklist of sorts. The idea behind this is that there’s a Google sheet that you can have today, make a copy and tweak however you’d like, that walks you through really this first process of understanding the intent and then fulfilling it.
Make a copy of the Search Intent Checklist
Once you do this a couple of times, you’re not going to need this checklist. This will become second nature to you. Let’s just walk through what this looks like. 
1. Uncover the SERP intent
First, what is the primary SERP intent? For my example, I have phonetic alphabet, informational. Secondary intent might be investigational for the types of content people are looking for.
2. List any SERP features and other SERP notes
I list the SERP features that I notice in the search results. I’m really just making mental notes of what I’m seeing. So for this particular SERP, there were a lot more visuals than I expected, and so I made note of that. That kind of surprised me. I also made note this is the order of the features that are showing up.
3. Read, consume, and take notes about the ranking URLs
The next thing you do is to read and consume all of the ranking URLs. This is so, so important if you’re serious about ranking for a particular keyword. You should actively be consuming this content and making notes about topics and entities covered. 
What sort of multimedia are they using?What are the layouts? What does it feel like? You can really start to have a better checklist of what does that content look like and what are those expectations. 
4. Scan ranking URLs’ Domain Authority with MozBar
Then, ooh, my favorite secret hack is to activate MozBar for the search result page. You can see the Domain Authority and the backlinks for every single URL on a SERP.
A lot of people don’t know you can use MozBar directly within Google search results, and it’s fantastic. What I use this for, if I want to rank for something like this, I would just evaluate all of the organic DAs, and I would really evaluate that range and see if the website or my client’s website might be competitive with it.
If they’re not even close, maybe I pivot this and I try to target something more appropriate for them to rank for in the short term. 
Fulfilling search intent
Now the fulfill part, are you fulfilling this intent? 
Page goal
What is the page goal? Every page should have a goal.
Outline scannable framework
I want to just briefly explain what I mean by this. Scannable content is so, so important. More and more people are on mobile. Our attention span is getting shorter and shorter. 
1. Generate 10–20 title ideas and use the extras for social
This idea that you should generate multiple title ideas to come up with the best one, but then use the others for social media. Shout-out to Andy Crestodina, who came up with that, which I love. 
2. Use the inverted pyramid
Use the journalistic style where you tell people the most important information at the top. 
3. Succinct summaries
Make sure you have succinct summaries. Omit needless words, whether that be at the top or at the bottom of your content. It’s so important to have. Google loves pulling that information for things like featured snippets. 
4. Scannable subtitles
Make sure you have scannable subtitles. Copyblogger does this beautifully, where you can just scan one of their articles and you quickly understand what the content is about like that. That’s incredibly helpful for users. 
5. Leverage multimedia
There’s no reason why you couldn’t also take a piece of content you’re working on and provide other options or other forms for your visitors to consume it. We don’t know what any given visitor might be or the position they’re in to consume content at that time.
Maybe they’re going for a walk and they want to hear audio. It’s really great to provide different media types. 
6. Provide relevant next steps
Then lastly, I have this here and here, are you providing relevant next steps? So I really thought about this for someone searching phonetic alphabet that are looking for information.
What might be relevant next steps? It sounds like they’re sort of in a learning mode. So why not quiz them on it? Why not entice them to learn more about aviation jargon and language? You can start to like put yourself in the mindset of the user and really try to cultivate logical next steps for someone to go through on your site, so really building out that supportive content.
Make sure you have a CTA
Then lastly, make sure you have a CTA. Hopefully, it’s to fulfill the page goal that you set for yourself. But ideally this should become second nature after a couple of passes, where you just have these kind of mental checks in your head and you can quickly and better evaluate search result pages to target and rank and succeed in search. 
 I really look forward to hearing your thoughts and your comments down below. Thank you so much for joining me on this edition of Whiteboard Friday. I will see you all soon. Thanks.
Video transcription by Speechpad.com
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Preparing E-Commerce for the Post-COVID Bounce Back

Posted by MrLukeCarthyCOVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time.
E-commerce shopping is a perfect example of how things have changed, and in a number of ways.
If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right!
And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury’s, and Marks and Spencer combined.
The speed of transformation in e-commerce since the COVID-19 outbreak (an already fast-paced industry) has been savage.
Supply chains are under strain for many brands selling online (especially where demand is high and supplies are low). How do you best manage expectations and maximize every opportunity to sell to your target audience?
With your consumers now relying on the world of online shopping more than ever, how can you be sure you’re getting your fair share of that online retail pie?
Well, this post is designed to help you answer precisely these questions. Whether your sales have taken a hit or you have “off the wall” levels of demand, here are some ideas to help you navigate that bounce back and to help customers stay in love with your brand.
Pay close attention to changing on site search behavior
Your site search is a goldmine of insight, especially right now. Seriously.
Frequently checking in to understand how and what your customers are looking for once they get to your store can reveal a bunch of opportunities.
It’s possible that before COVID-19 took a stronghold on everyday life, customers had different contexts in mind when searching for your products.For example, searches for “gloves” today vs. in January are likely to be visitors searching for two separate products entirely. It’s important to ensure that you’re serving today’s customer sufficiently and addressing their context correctly to remain relevant and to improve conversion.
Here’s an extreme example, but it’s a poignant one nonetheless. For context, Holland and Barrett are a popular, high street healthcare retailer with a strong web presence here in the UK.
When searches for “coronavirus” had skyrocketed and demand for hand sanitizer and Paracetamol (another brand of acetaminophen, like Tylenol) were painfully high, what I found incredible was that searching for “coronavirus” on their website yielded no results.
This seemed particularly jarring for a retailer that, first, sells items that have been scientifically proven to kill and help prevent the spread of the virus and, second, is a dedicated healthcare business.
Not only does this throw a huge wrench in the works when it comes to CX and customer perception, this tiny yet costly oversight is likely to have cost them sales and customers too.
Customers are also searching for products that aren’t typically associated with a certain brand or online store due to exhausted stocks elsewhere.
For example, the top three search terms for one of my e-commerce clients are now “Mask”, “mask”, and “PPE”. The search terms “mask”, “PPE”, and close variants were practically non-existent prior to mid-May.
Kit and Ace, a clothing retailer, has responded to precisely this changing behavior. After seeing a huge spike in the number of site searches for masks, they’re now introducing a new, premium, scientifically-derived mask that also fits their brand. They’re donating 100% of profits from the masks, but this tactic will likely to drive more sales in their other categories too.
This is a great move, especially since apparel sales have shrunk during this time. It’s important to find emerging opportunities when typical product lines are no longer in demand.
The point I’m trying to make here is that, in order to succeed coming out of the other side of this pandemic, you need to ensure you’re fully in tune with the wants and needs of today’s customer — whatever that looks like for you. Using site search can absolutely give you a huge window into their demands and interests.
If products are out of stock, offer excellent alternatives (where possible)
As touched on earlier, supply chain management is going to be increasingly challenging — especially in areas where demand is outstripping supply — yet so many retailers miss out here.
For some products, it doesn’t matter how hard you try, every retailer has them listed as “out of stock.”
For branded items that have stock issues globally, being the retailer that offers a perfectly good alternative could be enough to win over that visitor and win the sale that other retailers have lost.
To use a specific example, FTX is a manufacturer of radio-controlled cars, and is a brand sold on Europe e-commerce site Wheelspin. There’s an FTX item that you cannot get before the end of June (for love nor money) on any website due to COVID-19. The pandemic has forced factories to close and that disrupts production for many goods.
Specifically, in this example, it’s the FTX brushed motor that’s become victim to supply chain issues. However, there’s a brand that has a perfectly suitable alternative item that’s identical in specification, and it’s in stock:
Proactively offering solid alternatives with as few compromises as possible can be a great way of winning sales and delighting customers in a way that your competitors likely won’t be.
Add an “in stock only” filter
Continuing on the topic of store stock and managing a turbulent supply chain, a simple but welcome feature is to add an “items in stock” filter.
It goes without saying that allowing customers to browse items they’re able to get their hands on quickly will go down well and could help improve conversion on your website.
Another benefit of adding such a filter is the ability to bring light to other lines that are typically overshadowed by more popular (but now out of stock) items.
Taking this a step further, you could also help your customers experience by adding a filter for products expected to arrive within a certain timeframe, or filter out those that can be backordered.
Add an “email me when back in stock” CTA
If you’re a retailer struggling to get stock of popular lines, there’s a good chance you’re not the only retailer with that problem. Although it may not be possible to get stock any quicker than your competitors, you can absolutely ensure that you’re the first to let potential customers know that it’s back in stock.
Sweeten the deal by personalizing the back-in-stock email
Letting a potential customer know that the item’s back in stock is great, but why not suprise and delight your customers by taking the opportunity to personalize this email too?
Offering personalized cross-sells of the item that’s now back in stock can be a great way to not only give them the good news, but give them additional reasons to visit your shop and potentially increase basket value simultaneously. It’s certainly a win, win here.
Remarket to people when items are back in stock
People are spending more time online — fact. So it makes sense to reach your audience where they’re most likely to be spending time for the foreseeable future.
Depending on the popularity of an item (and how much traffic is going to it whilst it’s remained unavailable), you could create a retargeting list based on visitors that expressed an interest in it now that it’s back in stock.
This can prove to be a great way to reach people, say on social media, that aren’t particularly responsive to email but are spending increased amounts of time on their favorite social platforms.
Although this may not be scalable, or at least I haven’t found a way to make it so, doing this across your top-selling lines or lines with greater margins could prove to be a successful way of pulling engaged and semi-invested visitors back to your site.
Don’t be afraid to increase prices where necessary
Let’s not forget the basic principles of commerce, right? High demand (coupled with low supply) increases prices.
Businesses shouldn’t feel guilty for increasing prices, but of course, there’s a difference between a justifiable increase and straight ripping people off (as demonstrated below):
For context, four tins of 400g Heinz Spaghetti Plus Sausage would retail at around £4 in UK supermarkets (that’s about $5 at current exchange rates).
Think about this scenario for a second: You and your staff are potentially working in environments that could pose serious health risks. Plus there’s additional costs to consider in order to keep people safe. PPE, cleaning products, masks, sick pay for unwell staff, etc., all these factors will push up the cost per sale and erode your margins.
Equally, there are no guarantees right now. Those all-time high levels of sales could come slamming to a fierce halt at any time. Whether that’s caused by a change in demand, decrease in stock, or your business is no longer able to fulfil orders due to an internal COVID-19 outbreak.
Increasing prices fairly to better protect your business against these mostly uncontrollable factors is not a bad thing. In my opinion, it’s just good business sense.
You’ve got to ensure your business is as robust as it can be when faced with these potential eventualities. Increasing your prices fairly can help to better protect it.
Discover creative ways to connect with your audience
As the saying goes, “when life gives you lemons, make lemonade”. It’s a huge cliché, but it absolutely rings true and remains a powerful statement today.
Finding ways to be creative, cut through the noise, and engage with your audience is essential to staying relevant. Especially if your customer’s cash is heading elsewhere right now.
Here’s an example of a potentially powerful idea that I’ve been working on for a client in the world of apparel — one of the more fiercely affected industries during the pandemic.
People are spending less on fashion, and even less at the luxury end of the scale. So, why not let your audience build themselves a virtual dream wardrobe? Something they’d consider buying for a night out, things they’d have in their suitcase for a summer vacation, etc. It’s a fairly simple idea, but let’s think about the impact this could have for both customer and business:
You’re throwing down a few slices of “feel good”So many people miss going out, right? Heading to bars, clubs, celebrating a milestone, going on a vacation, or even just getting back to the office, so many of us associate buying new outfits as part of those moments.
Allowing your loyal fans and customers to pick out their money’s-no-object dream outfits based on some predetermined wardrobes (office attire, night out, summer holiday) is naturally going to invoke some positive emotions and memories — especially if you inject a social element into it by allowing people to share their collections.
But other wins can be extracted from such an idea too:
You’re collecting valuable user data: You’re getting some valuable insight into the sort of clothing people may buy when lockdown policies begin to wind back. This could help to get a better understanding of demand so you can work on reinvigorating your supply chain successfully.
Plus, you’re getting an idea of what items visitors would put together to help educate new fashion trends and inform “recommended for you” personalization.
You’re helping to alleviate boredom: In some ways, this kind of activity is adding an element of gamification to apparel. With so many people stuck indoors experiencing high levels of procrastination and boredom, it can help to cut through and detach from the realities of lockdown.
You’re creating an opportunity to welcome sales when things pick back up:
Offering an incentive (say 15% off your dream collections) once we’re on the cusp of restoring “normality” could be a really powerful way of encouraging and helping to re-energize apparel and fashion spend online. It’s also a great way to celebrate the comeback.
Last but not least, you’re building brand affinity: I’ve said it before, but it’s extremely important, so I’ll say it again: remaining relevant and keeping marketing efforts up is essential to ensure you remain in good shape when society heads towards the new normal.
Having your audience resonate with your brand and remember your positive actions whilst they’re away will be a major influence on your ability to maintain and deepen those customer relationships post-pandemic.
Final thoughts: the rise of big brands diving into D2C eCommerce
What’s amazing to see is a huge move by big household names and brands. They’re now setting up their own direct-to-consumer (D2C) e-commerce outfits, and on the surface, appear to be going head-to-head with supermarkets.
To highlight a few of my favorite examples, there’s snacks.com — created by Frito-Lay — shipping their brand’s snacking staples across North America.
Then there’s Heinz to Home, delivering popular Heinz products to households in the UK.
How these new D2C e-commerce brands fare in the long term will be interesting to see, but what’s certain is the pandemic is accelerating and evolving e-commerce in a way that’s not been seen before.
As a final note, to those of you hit hard by COVID-19, may I wish you a speedy recovery — personally and professionally.
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What Is Google My Business & Why Do I Need It?

In an effort to gain more visibility on Google, many businesses create a Google business listing (known officially as a Business Profile).

If you’re one such business owner, something you might not realize is that creating a Business Profile does not give you management over it, and you need those management and editing capabilities if you want your Business Profile to work for you as an effective SEO and lead generation tool.

So how do you gain management over your Google Business Profile? The answer is that, in addition to creating a free Business Profile, you must also separately create a free Google My Business account for that profile.

You need a separate Google My Business account to manage your Business Profile.

A Google My Business account is the only means by which you can claim ownership of your Business Profile, attain management rights to it, and unlock additional free features to increase your visibility on Google. In this post, I’m going to cover everything you need to know about Google My Business, including:

What Google My Business is
How to use Google My Business effectively
How to use Google My Business for SEO
How to create a Google My Business account
Read on so you can incorporate this free and powerful tool to your marketing toolkit!

What is Google My Business?

As mentioned, Google My Business is a tool that enables you to manage and optimize your Business Profile on Google. So to explain what Google My Business is and how it works, let’s first make sure we’re clear on what a Business Profile is.

Your Business Profile is Google’s term for your Google business listing. Business Profiles appear in Google Maps and in the local results of Google Search.

Business Profiles on Google Search look like this:

Business Profiles on Google Maps look like this:

 

And Business Profiles on mobile look like this:

Creating a Business Profile is the same thing as adding a place to Google Maps—which is something that anyone (including a random stranger or an automated listing generator) can do. All that Google requires is the business name, location, and category. Once Google confirms it is not a duplicate, they will create the Business Profile for that location. The Business Profile is then open to consumers to leave reviews, add photos, ask questions, and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the web.

What this means is, a Business Profile can exist on its own, apart from a Google My Business account. And whether you created your own Business Profile or not, you don’t have the ability to manage the information it displays or the reviews it collects.

That is where Google My Business comes in. By creating a Google My Business account, you can access, customize, manage, and enhance your Business Profile on Google, all still for free, which we’ll get into next.

How to use Google My Business for local marketing

So we’ve established that Google My Business is not your Business Profile, but rather a tool by which you enhance your Business Profile to boost its visibility and effectiveness. Let’s cover the four core ways you can use this Google My Business to make your profile on Google listing a better local marketing tool.

1. Engage with consumers

There are a lot of ways consumers can interact with your Business Profile, and you use your Google My Business account to engage back with them. You can respond to reviews, answer questions, enable direct messaging, and set up associated alerts. You can even use Google My Business to publish posts to your Business Profile, much like you would with Facebook and other social media platforms.

Your Google My Business dashboard is where you can respond to reviews, publish posts, and answer questions asked on your Business Profile.

2. Highlight your business

A Business Profile alone contains limited information about your business. But through your Google My Business account dashboard, you can provide hours, a link to your website, products and pricing, attributes, and other details that make your business unique. You will also use your Google My Business to make edits and updates as needed.

A complete Business Profile offers a complete snapshot of your business, including its best features, right in the SERP.

3. Gain insights

You can use the Google My Business dashboard to gain key insights on your audience and local search performance. In the analytics tab of the platform, you can see the queries customers are using to find your Business Profile, whether they found you on Google Maps or Google Search, a breakdown of actions taken on your listing, and how your photos are performing compared to other profiles in your category.

4. Perform local SEO

Just as Google has algorithms for ranking its ads and websites, it also has one for ranking Business Profiles. Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results, which we’re going to cover next.

Google My Business can help you optimize your Business Profile to show up in the coveted 3-Pack.

How to use Google My Business for SEO

Google Business Profiles are dynamic. Not only do they change form based on platform, but Google will also prioritize sections of your profile according to the term that was searched as well as the type of information most important to consumers in your category. Even better, Google will embolden keywords in the content of your profile that it thinks are relevant.

But there needs to be information to prioritize and keywords to embolden in your profile in the first place. Just as you (or your agency) would use a content management system like WordPress to optimize your website for search engines, Google My Business is used to optimize your profile and expand your reach. How do you use Google My Business for local SEO? Well, since optimizing for Google is essentially optimizing for searchers, it all comes down to the same three things: targeting, quality of information, and trust.

Target your information

To use Google My Business for SEO, make sure to incorporate relevant keywords into your Business Profile so you can tell Google what you’re trying to rank for. Use them in your “from the business” description, your responses to reviews, your answers to questions, and in the posts you publish. Make sure to incorporate them naturally just as you would with any other SEO strategy.

Include keywords in your description, editable through your Google My Business dashboard.

Maintain quality of information

The completeness and accuracy of your Business Profile impacts its rank, so make sure to provide the requested information in every section of your Google My Business dashboard. Especially important here is your contact information, special hours, and attributes.

Build trust

The final approach to using Google My Business for SEO appeals to the trust component of Google’s algorithm. Keep your information updated and accurate as your business evolves. Keep a steady stream of reviews coming in and respond to them. Also, signal to Google that you are active by regularly uploading photos and publishing posts to your Business Profile through Google My Business.

Reviews and responses appear on your Business Profile. Be sure to manage them through your Google My Business dashboard.

SEO is important for any business, but particularly for small businesses that can use local targeting to compete against large competitors on the SERP. Google is making local SEO even easier with its robust Business Profiles, so a Google My Business account is essential for any business trying to maximize visibility in their local market.

How to sign up for Google My Business

A free tool that turns my Business Profile into a power marketer for my business? Where do I sign up?

To get a Google My Business account, go to google.com/business and click “Manage now,” which will take you through the steps of creating an account. Remember, a Google My Business Account does not automatically create a Business Profile—it gives you access to it and the ability to add more to it. So you’ll want to make sure you have an existing Business Profile to access.

Also remember that creating Google My Business account does not give you automatic access to your Business Profile. Once you create and are logged into your Google My Business account, you will then need to locate your separate Business Profile on Google Maps and then select the “Claim this business” or “Own this business?” link seen right on the profile. Once you complete that process, your Google My Business account will then be connected with your Business Profile and under your management.

Get started with Google My Business today

With a clear understanding of exactly what Google My Business is, how it works, and how to use it, you can now see that using this free tool isn’t just a good idea for local marketing but a must. Get your Google My Business account up and running now so your Business Profile can outshine your competitors and attract more customers on the world’s most popular search engine.

Source: WordStream

Visual Content Does Better SEO (videos and photos )

Visual content always perform better than any other type of content in terms of shares

To get best results:

  • Create custom-graphics
  • Create or share video and audio content.
  • Create Infographics
  • Presentations
  • Screen Captures
  • Gifs and Memes
  • Photo Essay
  • Image Quotes

Transforming The Way You Promote Content in 6 Steps

  • Article title (Make it Smart)
  • Article URL (Make it relevant)
  • The keywords we are targeting (Exploit Creative Options)
  • Current rankings for those keywords (Check and recheck)
  • Suggestions for supporting article topics (Link within your website)
  • Search suggestions for finding sites that may link to us (Do your homework)

All of these factors contribute to higher Local Search Engine Rankings. Remember at the end of the day, the goal is to make your content relevant to your customers. If you are a small business owner, with roots in the local market for product or service; your goal is to get maximum exposure to the Local SERP.

Why Style Matters in SEO?

A that is chrisp, cogent and consistet appreciates the reader’s intelligence by showing that you respect and want to earn trust of the visitor to the website.  Trust is vital in search engine result pages (SERP) for all your local seo results.

Google’s algorithms have become sophisticated enough that the quality of content has more importance than use of any particular keyword or phrase or string. Thus, the first SERP might not contain an exact match keyword anywhere in the body of the page.

When it comes to marketing your business / website, your writing style matters a lot. Sadly, it gets ignored enough time.

What is important is that your writing be clear, concise and consistent.

Google Analytics: What is User Explorer Report?

What is GA’s new User Explorer Report?

Google Analytics is slowly rolling out a new feature called #User Explorer that offers website owners a chance to see, on anonymized basis, very specific visitor interactions across their website.

User Explorer Reporting: A new set of reporting in Google Analytics that allows customers to anonymously analyze individual interactions to their website. User Explorer utilizes your existing anonymous Google Analytics data to deliver incremental insights [and] helps marketers obtain valuable insights need to improve and optimize their site.

The feature is now available in the Audience sections. Anonymous Client ID and User ID will be surfaced in this report as a part of the release.

Curated from Google Analytics’ new User Explorer report shows individual, anonymized website interactions


FREE Consult –
855-515-5544



What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.


People also ask

  • What is Google Analytics used for?
  • Is Google Analytics completely free?
  • How do I access Google Analytics?

Related Searches

  • use of google analytics
  • google analytics solutions
  • google analytics property
  • google analytics for market research
  • use of google analytics in marketing
  • google analytics example
  • should i use google analytics
  • google analytics features
  • google analytics for beginners
  • google analytics demo account
  • is google analytics free
  • google tag manager

Are you looking for Implementation / Solutions for Google Analytics ?


How can we help you and answer your questions ?


Contact us Today for a FREE and NO OBLIGATION Consultation.


Call us Today –
855-515-5544


Google Analytics: New GA User Explorer

New Google Analytics User Explorer

Google Analytics is slowly rolling out a new feature called #User Explorer that offers website owners a chance to see, on anonymized basis, very specific visitor interactions across their website.

Curated from Google Analytics’ new User Explorer report shows individual, anonymized website interactions


FREE Consult –
855-515-5544



What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.


People also ask

  • What is Google Analytics used for?
  • Is Google Analytics completely free?
  • How do I access Google Analytics?

Related Searches

  • use of google analytics
  • google analytics solutions
  • google analytics property
  • google analytics for market research
  • use of google analytics in marketing
  • google analytics example
  • should i use google analytics
  • google analytics features
  • google analytics for beginners
  • google analytics demo account
  • is google analytics free
  • google tag manager

Are you looking for Implementation / Solutions for Google Analytics ?


How can we help you and answer your questions ?


Contact us Today for a FREE and NO OBLIGATION Consultation.


Call us Today –
855-515-5544


1000 Women :: 1000 Websites

Startup Training School is sponsoring a one day worldwide marathon for 1000 women to start their own websites.

Here is the info:

Confections, Coding and Community Get your website up and running in one day at this local Philadelphia meet up for ONE K in 1 DAY Do you have a great business concept, but lack a website? Are you overwhelmed at the thought of creating and launching your web presence? On September 9th, 1,000 women around the world will be getting their website up and running in StartupTrainingSchool.com’s ONE K in 1 DAY event. For an extra dose of community and support, Philadelphia-area women will be gathering at the Huntingdon Valley headquarters of AWeber Communications to work through the steps together, and access the knowledge of local web experts.

 

Here is the link:  https://philadelphia1kin1day.eventbrite.com

Good luck!