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The Importance of the Website Form

Last Updated on 26 Dec 2023 by SEO Manager

Fact: almost 8% of website forms either failed to submit or were linked to bad email addresses.

Fact: almost 30% of the website forms are either unfriendly or just difficult to fill.

Think of your website form as a handshake for the digital age. It’s the bridge between curiosity and contact, allowing visitors to ask questions, express interest, or sign up for something awesome. A seamless form experience builds trust and paves the way for future engagement. But a glitchy form? That’s like offering a limp fish for a handshake – awkward and off-putting.

Testing Your Form’s Fitness:

So, how do you know if your form is doing its job? It’s time for a fitness test!

  • Fill it yourself: Go through the form with fresh eyes, pretending to be a new visitor. Are instructions clear? Are mandatory fields obvious? Does it feel intuitive and natural?
  • Get friends involved: Ask a few trusted friends to try the form too. Their diverse perspectives can reveal pain points you might miss.
  • Use online testing tools: Services like “Test the Form” and “FormSnap” can identify technical issues and provide valuable feedback.

The Auto-Responder: Your Digital Envoy:

Imagine someone enters your store, asks a question, and you disappear without a peep. Not cool, right? An auto-responder is your digital voice, offering immediate acknowledgement and setting expectations. It confirms form submission, builds confidence, and can even provide next steps or valuable information.

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Crafting the Perfect Auto-Response:

Your auto-responder should be informative, friendly, and personalized (as much as possible). Here are some tips:

  • Express gratitude: Thank the visitor for reaching out.
  • Confirm receipt: Let them know their message is received and being handled.
  • Set expectations: Be transparent about response times or next steps.
  • Offer helpful information: Include relevant links, resources, or contact details.
  • Add a personal touch: Use their name or mention the form topic.

Beyond the Basics:

Once your form and auto-responder are working flawlessly, take things up a notch with these pro tips:

  • Segment your users: Send different auto-responses based on the form they submitted.
  • Track email opens and clicks: Analyze how users interact with your messages.
  • A/B test different auto-responder styles: See what resonates best with your audience.

Remember, your website form and auto-responder are the first lines of communication with potential customers. Make sure they’re working in harmony, not creating a cacophony of confusion. By following these tips, you can transform your website into a welcoming space where conversations flourish and leads convert.