Latest Resources on Data Privacy, Security and Control.

Security 5 Things Every Marketer Should Know About Compliance — Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt to GDPR effects far beyond the European Union, where it’s had the most direct impact. Why Care About Data Security (And How to Get Started) — Spoiler: one… Continue reading Latest Resources on Data Privacy, Security and Control.

Put RAD in your Backlinking

Follow simplest backlinking strategies. According to gShift, a backlinking strategy is very simply about these three concepts: Relevancy, Authority & Influence, Diversity. Every backlink you build should pass the RAID test: Relevance – Is this link coming from a relevant source that further supports the relevance of my content? Authority & Influence – Was the source of… Continue reading Put RAD in your Backlinking

Local Search Engine Marketing is King

Local Search Engine Marketing is King. 59 per cent of Internet users submit a query in search engines at least once per day. 76 per cent of users use search engines to find local business information. In 2011 Google disclosed that 40% of mobile search traffic is with local intent. In 2012 Google disclosed that… Continue reading Local Search Engine Marketing is King

DoDa or DoNotDoDa of Good Customer Review

Dos and don’ts to consider when crafting a good customer review: Don’t be afraid to state the obvious. Stay on topic. Keep it succinct—try to stick to the overall experience and provide information that will be helpful to the next person that reads it. Don’t get too personal and don’t get overly nitpicky, especially if… Continue reading DoDa or DoNotDoDa of Good Customer Review

Moving an HTML Site to WordPress After Loss of Website Traffic « ISEdb.COM

https://isedb.com/20120919-16937.php Tags: #Website You May Also Like Youtube Marketing: Zefr’s Dave Rosner on the ‘Natural Progression’ That Is YouTube Kids Youtube Marketing: YouTube’s #DearMe girl-power campaign lights up Twitter Youtube Marketing: YouTube launches #DearMe campaign to empower young women Youtube Marketing: We need to talk about video Youtube Marketing: Mobile Apps and Content Marketing–A Match… Continue reading Moving an HTML Site to WordPress After Loss of Website Traffic « ISEdb.COM

How Valuable is Your Page? Ask Google!

How Does Google Determine the Value of A Page? Short answer: By determining how long visitor stays on the page. Technically speaking: SERP CTR (Search Engine Results Page Click-Through Rate) What is SERP CTR?  Short answer: It is the page that got viewed because the search engine rendered it to the user.  Google is like a… Continue reading How Valuable is Your Page? Ask Google!

SEO – Right Stuff Back To Basics

With much of the SEO sphere focusing on link-building and (to a lesser extent) social media metrics, it can become easy to place all efforts on off-site SEO while neglecting on-page factors. However, even the most impressive link profile or social media presence does not tell search engines enough about what the linked-to site is… Continue reading SEO – Right Stuff Back To Basics