Latest Resources on Data Privacy, Security and Control.

Security 5 Things Every Marketer Should Know About Compliance — Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt to GDPR effects far beyond the European Union, where it’s had the most direct impact. Why Care About Data Security (And How to Get Started) — Spoiler: one… Continue reading Latest Resources on Data Privacy, Security and Control.

Put RAD in your Backlinking

Follow simplest backlinking strategies. According to gShift, a backlinking strategy is very simply about these three concepts: Relevancy, Authority & Influence, Diversity. Every backlink you build should pass the RAID test: Relevance – Is this link coming from a relevant source that further supports the relevance of my content? Authority & Influence – Was the source of… Continue reading Put RAD in your Backlinking

Local Search Engine Marketing is King

Local Search Engine Marketing is King. 59 per cent of Internet users submit a query in search engines at least once per day. 76 per cent of users use search engines to find local business information. In 2011 Google disclosed that 40% of mobile search traffic is with local intent. In 2012 Google disclosed that… Continue reading Local Search Engine Marketing is King