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Google Analytics Search Engine Optimization Social Media & Marketing

Transforming The Way You Promote Content in 6 Steps

  • Article title (Make it Smart)
  • Article URL (Make it relevant)
  • The keywords we are targeting (Exploit Creative Options)
  • Current rankings for those keywords (Check and recheck)
  • Suggestions for supporting article topics (Link within your website)
  • Search suggestions for finding sites that may link to us (Do your homework)

All of these factors contribute to higher Local Search Engine Rankings. Remember at the end of the day, the goal is to make your content relevant to your customers. If you are a small business owner, with roots in the local market for product or service; your goal is to get maximum exposure to the Local SERP.

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Google Analytics Reputation Management Search Engine Optimization Social Media & Marketing

Social Media Traffic

Social Media

  • How much traffic do you get from social sites?
  • What do they do?
  • Does social sharing drive additional traffic and conversions?
  • How important are the social reports in Google Analytics?

Importance of Social Media Traffic

Social media allows you to have a regular and ongoing engagement with your auidence and it stabilizes your interaction because you have control over how to message to a targeted market yourself.

How important are the social reports in Google Analytics?

The Google Analytics Social Sources Report gives you complete detail of which social media networks are generating traffic for your website. It helps you define and further target your traffic and engage your audience.

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Google Analytics

Google Analytics: 7 Ways Google Analytics can Measure the Results of your Content

7 Ways Google Analytics can Measure the Results of your Content

 

Content marketing and social media go hand in hand because after you write and publish an article or blog, you want to be posting about it on any channels. In terms of Google Analytics, you can find a top level overview of this by looking in the social analytics report (Acquisition > Social > Overview).

First things first, setting up goals. This is essential to ensuring you’re measuring your website’s objectives. It doesn’t take long and you’ll know where people are engaging with and converting on your site.

If you haven’t set up any goals or only have a few, we highly recommend taking the time to make sure you have them configured correctly.

There are many different types of goals and what you configure will depend on your business objectives. For example, if you’re a clothing site, a goal would be making a purchase; if you’re a gym, a goal would be signing up for membership or if you’re a publishing site, a goal would be scroll depth.

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Google Analytics

Google Analytics: What is User Explorer Report?

What is GA’s new User Explorer Report?

Google Analytics is slowly rolling out a new feature called that offers website owners a chance to see, on anonymized basis, very specific visitor interactions across their website.

User Explorer Reporting: A new set of reporting in Google Analytics that allows customers to anonymously analyze individual interactions to their website. User Explorer utilizes your existing anonymous Google Analytics data to deliver incremental insights [and] helps marketers obtain valuable insights need to improve and optimize their site.

The feature is now available in the Audience sections. Anonymous Client ID and User ID will be surfaced in this report as a part of the release.

 

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Google Analytics

Google Analytics: What is Measurement Protocol in Google Analytics?

What is Measurement Protocol in Google Analytics?

 

Introduced with Universal Analytics, Measurement Protocol is an alternative way of sending data to Google Analytics that gives you far more control than traditional on-page code – allowing you to send custom hits associated with specific users, even if no web pages were involved.

The trouble with web analytics is the possibility of it telling you lots about your website but nothing about your business. A browser is not the same thing as a customer, and yet we forget this in the data that we use to optimize our marketing efforts.

Using Google Analytics, part of the solution to this problem is User ID, which allows us to track users as they move between multiple browsers, as long as they log in along the way.

However, a lot of the most important interactions in a customer’s journey might not take place in a browser at all – instead they’ll take place in a shop, or over the phone, at an event, or in the customer’s inbox. In these cases, it might be that you can draw together these interactions with your existing Google Analytics data using Measurement Protocol.

 

Curated from

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Google Analytics

Google Analytics: Google Tag Manager Fundamentals

 Google Tag Manager Fundamentals

Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including: the core concepts and principles of tag management using Google Tag Manager; how to create website tags and manage firing rules; how to enhance your Google Analytics implementation; the importance of using the Data Layer to collect valuable data for analysis; and how to configure other marketing tags, like AdWords Conversion Tracking and Dynamic Remarketing.”

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Google Analytics

Google Analytics: New GA User Explorer

New Google Analytics User Explorer

 

Google Analytics is slowly rolling out a new feature called that offers website owners a chance to see, on anonymized basis, very specific visitor interactions across their website.

 

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Google Analytics

Google Analytics: Google Tag Manager Fundamentals now available in 14 Languages

Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies including:

Google Tag Manager Fundamentals shows you how to use tools like Google Analytics and Google AdWords to improve your data collection process and advertising strategies.

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Google Analytics

Google Analytics 360 Suite

The Google Analytics 360 Suite is built to address the needs of unified view of data.

It is powerful set products that are unified, providing a consistent user experience and cross product data integration, plus full scope of services.

Simply put: it’s a complete measurement platform.

[tweetthis]The Google Analytics 360 Suite is built to address the needs of unified view of data.[/tweetthis]

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Google Analytics Mobile Advertising Search Engine Marketing Search Engine Optimization

Mobile Search Events on Smart Devices

Local consumers use their mobile devices to look for all different types of local businesses.

The most popular types of business to search for on a mobile are:

  • Pub/Bar/Club — 32%
  • Restaurant/Cafe — 31%
  • General Shop — 31%
  • Clothes Shop — 26%

 

All these above business types are similar in:

  • Brick and mortar with Physical Address
  • Consumers make quick decisions about these products and services.
  • Consumers visit these businesses within a short time frame of finding them on their mobile. 

So, if you are a local business and have not yet worked out a plan to get yourself found on the net; well, your competition is laughing all the way to the bank !

[roboshot url=”https://yourlocalsem.com/?p=894″ width=”150″]

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