Category: Mobile Advertising

SEATTLE, Feb 25, 2015 (BUSINESS WIRE) –Marchex, Inc. MCHX, -3.18% (“Marchex”), a mobile advertising technology company, today announced new Board member additions and executive role evolutions.

“In consultation with my executive team and Board of Directors, I have indicated the desire to evolve my role into being an Executive member of our Board of Directors in a manner that frees me up to focus on long-term strategy and related opportunities,” said Russell Horowitz.

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Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash.

The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly.

Google released a feature Wednesday that automatically converts Flash into HTML5 markup language when uploaded to AdWords. It will help mobile devices that cannot read Flashrender advertisements on Web pages.

Many mobile devices and some browsers do not support Flash. The move gives advertisers better access to the portion of Google Display Network inventory thatonly recognizes HTML5.

Yahoo! (NASDAQ:YHOO) announced last week a new mobile developer suite at its first mobile developer conference. ^[1] The suite for developers is designed to help developers measure, advertise, monetize and enhance their mobile apps. This suite reaffirms Yahoo’s commitment to its growth businesses — mobile, social, native and video. Yahoo hopes that through this effort it will be able to attract more mobile developers for its properties.

This page contains a single entry by Neal Richter (Rubicon Project) & Brendan Riordan-Butterworth (IAB) published on February 25, 2015 1:30 PM.

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Advertisements make the world go around. I understand they can sometimes be unpopular on the web, but using ad-blocking software is counter-productive, as it can harm the site that you are visiting. True, some ads can be intrusive and inappropriate (depending on the site), but they can be good too, as they educate you on new products.

The Digital Advertising Alliance is launching two new mobile broadband tools to help consumers identify and, if they choose, opt out of behavioral online advertising by participating companies.

One is AppChoices, available on Google PlayTM, Apple App StoreSM, and Amazon Store, and the other a mobile-optimized Consumer Choice Page.

“This evolution in the DAA’s choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium,” said DAA in announcing the new mobile tools.