Category: #MobileAdvertising

Google’s acquisition of InMobi for $1 billion would solidify its position as the top player in mobile application ad installations and advertising. The combination of the two companies, reportedlyin talks, would turn Google into a powerhouse, leaving Facebook in the dust.

SAO PAULO, Brazil, March 11, 2015 /PRNewswire/ — The proliferation of smartphones, tablets and other mobile devices has created a catch-22 situation for mobile advertisers. While on the one hand, the customer pool has expanded vastly, the diversity of platforms and operating systems challenges advertisers to attract a true audience.

Native ads on mobile sites receive twiceas much “visual focus” from consumers compared to banners on mobile devices, according to a new Sharethrough-commissioned Nielsen study.

The results were gathered after a year-longstudy of how consumers “visually processed” mobile ads.

While Crossrider (CROS), which listed in September 2014, is yet to fulfil its ambition of being “the de facto platform for delivering relevant web and mobile adverts to billions of people”, its maiden results certainly showed it is moving in the right direction.

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Written onMar 11, 2015 AuthorAdotas |

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Sharethrough, the leading native advertising automation company, today announced the results of a year-long study it commissioned from Nielsen to determine how consumers visually process mobile ads.

– Targeting Ads for relevance and scale 

SINGAPORE, March 11, 2015 /PRNewswire/ — Attribute Clusters is the latest feature launching today from BuzzCity, the leading global mobile advertising network.

SANTA CLARA, CA–(Marketwired – Mar 11, 2015) – Ooyala, a Telstra subsidiary and the leading innovator in premium video publishing, analytics and monetization, today issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza.

SANTA CLARA, CA — (Marketwired) — 03/11/15 — Ooyala, a Telstra subsidiary and the leading innovator in premium video publishing, analytics and monetization, today issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza.

Using neuroscience to tap into the brain’s subconscious, as opposed to survey-based measurements that involves a person’s conscious reactions, Nielsen was able to quantify where mobile users’ focus was being directed to compare native advertising and banner ads on mobile.

Research Background

Sharethrough, a software company that enables leading websites and apps to manage their in-feed, native ads, commissioned a study from Nielsen to determine how consumers visually process mobile ads.