Mobile Ads: Increased Amount of Data from Multiple Devices Boosts Mobile Advertising in Latin America, Finds …

SAO PAULO, Brazil, March 11, 2015 /PRNewswire/ — The proliferation of smartphones, tablets and other mobile devices has created a catch-22 situation for mobile advertisers. While on the one hand, the customer pool has expanded vastly, the diversity of platforms and operating systems challenges advertisers to attract a true audience.

Mobile Ads: New Study Reveals Video Advertising Insights From European Broadcasters; Highlights Continued …

SANTA CLARA, CA–(Marketwired – Mar 11, 2015) – Ooyala, a Telstra subsidiary and the leading innovator in premium video publishing, analytics and monetization, today issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza.

Mobile Ads: New Study Reveals Video Advertising Insights From European Broadcasters; Highlights Continued …

SANTA CLARA, CA — (Marketwired) — 03/11/15 — Ooyala, a Telstra subsidiary and the leading innovator in premium video publishing, analytics and monetization, today issued its Q4 2014 Global Video Index Report, revealing mobile and tablets now represent more than one third of all online viewing, and providing the first analysis of advertising data from Ooyala’s recently acquired video ad-tech company, Videoplaza.