SEATTLE, Feb 25, 2015 (BUSINESSWIRE) –Marchex, Inc. MCHX, -3.18% (“Marchex”), a mobile advertising technology company, today announced new Board member additions and executive role evolutions.
“In consultation with my executive team and Board of Directors, I have indicated the desire to evolve my role into being an Executive member of our Board of Directors in a manner that frees me up to focus on long-term strategy and related opportunities,” said Russell Horowitz.
Google today has announced that it is introducing a way to automatically convert Adobe Flash-based ads to HTML5. Google says that eligible Flash ad campaigns, both existing and new, will automatically be converted to HTML5 when uploaded through AdWords, AdWords Editor, and a variety of third-party tools.
Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash.
Google released a feature Wednesday that automatically converts Flash into HTML5 markup language when uploaded to AdWords. It will help mobile devices that cannot read Flashrender advertisements on Web pages.
Yahoo! (NASDAQ:YHOO) announced last week a new mobile developer suite at its first mobile developer conference.  The suite for developers is designed to help developers measure, advertise, monetize and enhance their mobile apps.
The UpTake: Yes, we’re working in hyper-competitive times. But that doesn’t mean you can’t get a leg up on the other guy just by being creative with you use new media tools like apps, digital advertising and online video.
Advertisements make the world go around. I understand they can sometimes be unpopular on the web, but using ad-blocking software is counter-productive, as it can harm the site that you are visiting.
The Digital Advertising Alliance is launching two new mobile broadband tools to help consumers identify and, if they choose, opt out of behavioral online advertising by participating companies.
One is AppChoices, available on Google PlayTM, Apple App StoreSM, and Amazon Store, and the other a mobile-optimized Consumer Choice Page.