Category Archives: Mobile Advertising

SEATTLE, Feb 25, 2015 (BUSINESS WIRE) –Marchex, Inc. MCHX, -3.18% (“Marchex”), a mobile adver­tis­ing tech­nol­o­gy com­pa­ny, today announced new Board mem­ber addi­tions and exec­u­tive role evo­lu­tions.

“In con­sul­ta­tion with my exec­u­tive team and Board of Direc­tors, I have indi­cat­ed the desire to evolve my role into being an Exec­u­tive mem­ber of our Board of Direc­tors in a man­ner that frees me up to focus on long-term strat­e­gy and relat­ed oppor­tu­ni­ties,” said Rus­sell Horowitz.

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Today, Google announced that dis­play ads cre­at­ed in Flash now will be con­vert­ed auto­mat­i­cal­ly to HTML5 to make them eli­gi­ble for view­ing on mobile devices and browsers that do not sup­port Flash.

Google released a fea­ture Wednes­day that auto­mat­i­cal­ly con­verts Flash into HTML5 markup lan­guage when uploaded to AdWords. It will help mobile devices that can­not read Flashren­der adver­tise­ments on Web pages.

Yahoo! (NASDAQ:YHOO) announced last week a new mobile devel­op­er suite at its first mobile devel­op­er con­fer­ence. [1] The suite for devel­op­ers is designed to help devel­op­ers mea­sure, adver­tise, mon­e­tize and enhance their mobile apps.

This page con­tains a sin­gle entry by Neal Richter (Rubi­con Project) & Bren­dan Rior­dan-But­ter­worth (IAB) pub­lished on Feb­ru­ary 25, 2015 1:30 PM.

2015 Inter­na­tion­al Break­fast: Empow­er­ing the Glob­al Net­work to Set the Pace & Dri­ve the Indus­try was the pre­vi­ous entry in this blog.

The UpTake: Yes, we’re work­ing in hyper-com­pet­i­tive times. But that doesn’t mean you can’t get a leg up on the oth­er guy just by being cre­ative with you use new media tools like apps, dig­i­tal adver­tis­ing and online video.

Adver­tise­ments make the world go around. I under­stand they can some­times be unpop­u­lar on the web, but using ad-block­ing soft­ware is counter-pro­duc­tive, as it can harm the site that you are vis­it­ing.

The Dig­i­tal Adver­tis­ing Alliance is launch­ing two new mobile broad­band tools to help con­sumers iden­ti­fy and, if they choose, opt out of behav­ioral online adver­tis­ing by par­tic­i­pat­ing com­pa­nies.

One is App­Choic­es, avail­able on Google PlayTM, Apple App StoreSM, and Ama­zon Store, and the oth­er a mobile-opti­mized Con­sumer Choice Page.