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Mobile Advertising

Mobile Ads: Marchex Announces Board Additions and Executive Role Evolutions

Summary of the Article

SEATTLE, Feb 25, 2015 (BUSINESS WIRE) — Marchex, Inc. MCHX, -3.18% (“Marchex”), a mobile advertising technology company, today announced …

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SEATTLE, Feb 25, 2015 (BUSINESS WIRE) –Marchex, Inc. MCHX, -3.18% (“Marchex”), a mobile advertising technology company, today announced new Board member additions and executive role evolutions.

“In consultation with my executive team and Board of Directors, I have indicated the desire to evolve my role into being an Executive member of our Board of Directors in a manner that frees me up to focus on long-term strategy and related opportunities,” said Russell Horowitz.

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first published: 2015-02-24 21:00:00

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Mobile Advertising

Mobile Ads: Google AdWords introduces automatic conversion of Flash campaigns to HTML5

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Google touts that this move further enhances its mobile ad formats, making for a seamless experience for advertisers and users alike. Since many …

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Google today has announced that it is introducing a way to automatically convert Adobe Flash-based ads to HTML5. Google says that eligible Flash ad campaigns, both existing and new, will automatically be converted to HTML5 when uploaded through AdWords, AdWords Editor, and a variety of third-party tools.

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first published: 2015-02-24 21:00:00

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Mobile Advertising

Mobile Ads: Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile

Summary of the Article

Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile …

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Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make them eligible for viewing on mobile devices and browsers that do not support Flash.

The feature was originally announced last fall among a slew of updates designed to make Google’s display formats more mobile-friendly.

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first published: 2015-02-24 19:18:45

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Mobile Advertising

Mobile Ads: Google AdWords Converts Flash-Built Advertisements To HTML5

Summary of the Article

“Now that mobile is generating nearly half of all ad traffic, and iOS the bulk of that, Google has to ensure that the ads it can serve will work across …

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Google released a feature Wednesday that automatically converts Flash into HTML5 markup language when uploaded to AdWords. It will help mobile devices that cannot read Flashrender advertisements on Web pages.

Many mobile devices and some browsers do not support Flash. The move gives advertisers better access to the portion of Google Display Network inventory thatonly recognizes HTML5.

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first published: 2015-02-24 19:05:03

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Mobile Advertising

Mobile Ads: Yahoo’s Strategy Behind Launch Of New Mobile Developer Suite

Summary of the Article

Yahoo aims to further tap into the mobile ad industry, which is expected to grow to $40 billion by 2020. In this note, we will explore the latest offering, …

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Yahoo! (NASDAQ:YHOO) announced last week a new mobile developer suite at its first mobile developer conference. [1] The suite for developers is designed to help developers measure, advertise, monetize and enhance their mobile apps. This suite reaffirms Yahoo’s commitment to its growth businesses — mobile, social, native and video. Yahoo hopes that through this effort it will be able to attract more mobile developers for its properties.

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first published: 2015-02-24 18:11:15

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Mobile Advertising

Mobile Ads: Unleashing Mobile Native’s Potential in 2015

Summary of the Article

As consumer spending habits shift sharply to mobile, so too are advertising budgets with the rapid growth in mobile advertising today reminiscent of …

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This page contains a single entry by Neal Richter (Rubicon Project) & Brendan Riordan-Butterworth (IAB) published on February 25, 2015 1:30 PM.

2015 International Breakfast: Empowering the Global Network to Set the Pace & Drive the Industry was the previous entry in this blog.

Find recent content on the main index or look in the archives to find all content.

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first published: 2015-02-24 18:33:45

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Mobile Advertising

Mobile Ads: 5 ways to beat your competitors using new media

Summary of the Article

In addition to the obvious need to have a mobile optimized user experience, it could also pay to explore mobile advertising inventory. According to the …

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The UpTake: Yes, we’re working in hyper-competitive times. But that doesn’t mean you can’t get a leg up on the other guy just by being creative with you use new media tools like apps, digital advertising and online video.

B usiness is a game. Like most games, you can win if you have an edge.

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first published: 2015-02-24 18:11:15

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Mobile Advertising

Mobile Ads: Google REALLY wants you to see ads — Adwords automatically converts Flash to HTML5

Summary of the Article

The search-giant further explains, “with this new tool plus our best practices and versatile mobile ad formats, we’re making it easier for marketers to …

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Advertisements make the world go around. I understand they can sometimes be unpopular on the web, but using ad-blocking software is counter-productive, as it can harm the site that you are visiting. True, some ads can be intrusive and inappropriate (depending on the site), but they can be good too, as they educate you on new products.

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first published: 2015-02-24 18:00:00

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Mobile Advertising

Mobile Ads: Google Inc Acquires Startup App Promoter, Toro

Summary of the Article

Toro is a service that assists app developers in advertising their respective … has noted that Toro would become a part of its mobile ad division.

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By: Martin Blanc

Published: Feb 25, 2015 at 10:32 am EST

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first published: 2015-02-24 15:22:30

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Mobile Advertising

Mobile Ads: DAA Boosts Consumer Control Tools For Mobile Ads

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The Digital Advertising Alliance is launching two new mobile broadband tools to help consumers identify and, if they choose, opt out of behavioral …

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The Digital Advertising Alliance is launching two new mobile broadband tools to help consumers identify and, if they choose, opt out of behavioral online advertising by participating companies.

One is AppChoices, available on Google PlayTM, Apple App StoreSM, and Amazon Store, and the other a mobile-optimized Consumer Choice Page.

“This evolution in the DAA’s choice platforms adapts consumer-friendly, independently enforceable privacy controls to the fast-growing mobile medium,” said DAA in announcing the new mobile tools.

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first published: 2015-02-24 10:03:17

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