Mobile Advertising Strategies Best Practices

The cus­tomer jour­ney is full of micro-moments: poten­tial cus­tomers com­par­i­son shop while wait­ing for the metro, search for movie show­times while mak­ing plans with friends, and pur­chase plane tick­ets from their favorite carrier’s app. But how can you incor­po­rate this into your cam­paign strat­e­gy?

The Prin­ci­ples of Mobile Site Design are the result of a huge user study by Google and Answer­Lab.

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