Tablets Beat PCs in Online Searches

The lat­est report­ing and sur­veys finds:

  • The find­ings showed that the con­ver­sion rates on tablet search clicks went up a lit­tle more than 30 per­cent last year and by the end of this year, will bypass PC search­es.
  • The find­ings also showed that adver­tis­ers spent more than 5 per­cent more on paid search adver­tis­ing for tablets last year.
  • Mean­while, click through rates for those search ads were 37 per­cent above the PC search­es.
  • Anoth­er inter­est­ing find­ing is that the cost for tablet search ads increased by 25 per­cent last year.

 

http://www.zdnet.com/tablets-on-track-for-higher-conversion-click-through-rates-than-pcs-report-7000011150/

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