The latest reporting and surveys finds:
- The findings showed that the conversion rates on tablet search clicks went up a little more than 30 percent last year and by the end of this year, will bypass PC searches.
- The findings also showed that advertisers spent more than 5 percent more on paid search advertising for tablets last year.
- Meanwhile, click through rates for those search ads were 37 percent above the PC searches.
- Another interesting finding is that the cost for tablet search ads increased by 25 percent last year.