What is SEO Audit?

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SEO Audit as an assessment of your local search engine presence.  It is an evaluation of where your website appears in search engine results pages (SERPs) for the meaningful keywords.

  • Audits are a checklist of issues and steps
  • Audits are completed by checking each item on your audit list and scoring on successes and failures.
  • Audits help prepare a checklist of any issues that need to be addressed or improved to boost your page’s search engine ranking performance.

There are four parts of a SEO audit:

  • Technical Ranking Audit
  • On-page Optimization
  • Check for Google Penalties
  • Social Media Evaluation

Everything that Google and Bing know about your Internet presence can be accessed by various tool and reports.  Things like:

  • How many pages are submitted to Google / Bing and how many pages are actually indexed.
  • Website keywords and rankings triggered by SERP.
  • Mobile accessibility issues.
  • Page Speed (how fast did the page load).
  • External and internal links.
  • Duplicate content
  • SSL (Secure Sockets Layer) pages for privacy and security



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SEO Audit Checklist Template

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Search Engine Optimization or “SEO” is the systematic methodology for securing visibility and resulting traffic from the “organic”, or “natural” search results on search engines which is considered as “free”.



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