SEO Audit as an assessment of your local search engine presence. It is an evaluation of where your website appears in search engine results pages (SERPs) for the meaningful keywords.
- Audits are a checklist of issues and steps
- Audits are completed by checking each item on your audit list and scoring on successes and failures.
- Audits help prepare a checklist of any issues that need to be addressed or improved to boost your page’s search engine ranking performance.
There are four parts of a SEO audit:
- Technical Ranking Audit
- On-page Optimization
- Check for Google Penalties
- Social Media Evaluation
Everything that Google and Bing know about your Internet presence can be accessed by various tool and reports. Things like:
- How many pages are submitted to Google / Bing and how many pages are actually indexed.
- Website keywords and rankings triggered by SERP.
- Mobile accessibility issues.
- Page Speed (how fast did the page load).
- External and internal links.
- Duplicate content
- SSL (Secure Sockets Layer) pages for privacy and security
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Search Engine Optimization or “SEO” is the systematic methodology for securing visibility and resulting traffic from the “organic”, or “natural” search results on search engines which is considered as “free”.