Google My Business (GMB)
What is Google My Business?
Google My Business (GMB) is a tool for businesses and organizations to manage their online presence across Google, including Search Engine Result Pages (SERP) and Google Maps.
Google My Business (GMB) is a popular platform and a major player in targeting local rankings for businesses. According to a survey carried out by Whitespark, Google My Business listing is the #1 ranking factor for the local SERP and Google’s Local Pack.
Google’s SERP returns this data in Local Pack of three listings.
Ask us about:
- The GMB features that boost visibility
- The GMB factors which drive conversions
- GMB Vertical Optimizations for lawoffices, healthcare, etc.
Table of Contents
- Google My Business (GMB)
- What is Google My Business?
- What Are Justifications in Local SEO?
- Do You need Help with Google My Business?
- Why create a Google My Business account?
- How long does it take for my business to show up on Google SERP ?
- How often should you post on Google My Business?
- Can I turn off Google reviews in Google My Business?
- Do You need Help with Google My Business?
- How to Measure Our Success for Local SEO ?
- So, what are You doing Today?
What Are Justifications in Local SEO?
Google has added “justifications” to GMB. In SERP, Google shows little snippets of text from various assets as justifications to the results the local pack. Google has identified several types of justifications.
The specific type in the SERP for the local pack varies based on what you search and where the snippet was extracted from.
In August of 2021, the Justifications consists of:
- “Sold here” justifications
- GMB Posts justifications
- GMB Services “Provides” justifications
- GMB “In stock” justifications
- Google Crawl “Their website mentions” justifications
- GMB Review justifications
- “Menu highlight” / “On the menu” justifications
Many companies claim their Google My Business listing, add in the bare minimum and then do nothing.
Do You need Help with Google My Business?
Call Us TODAY at
855-515-5544
Why create a Google My Business account?
Google My Business posting makes it straightforward for shoppers to find you, find out about you and contact your business by phone, email or online.
You need a GMB account so that you can respond to your Google reviews. Google Reviews are an important Google ranking factor.
What information is needed for Google Business Profile for GMB?
The following are necessary and optional (depending on your type of business or organization) components of GMB:
- Business name
- Category
- Address
- Service area
- Hours
- Phone
- Website
- Attributes
- Photos
- Opening date
- Menu/Services (limited availability)
- Check-in and check-out times (hotels only)
- Hotel information (hotels only)
- Book Appointments
How do I verify GMB account ?
- Make sure you have a standard Google Account for your business. This is generally done by creating a Google email account.
- Make sure you have a Business Profile. You may have to create one or pick an existing profile from the Search Engine Results Page (SERP) or Google Maps.
- Create a Google My Business account.
- Request to claim your Business Profile. This can be done via phone or mail.
- Verify ownership of your business.
How long does it take for my business to show up on Google SERP ?
That varies, but generally, after you have claimed and verified the business or organization, anywhere between 2 to 14 days is a good gauge.
Why isn’t my business showing up on Google?
Poor Search Engine Optimization (SEO)
How do I get My Business Listed Higher on GMB?
Here are 6 steps to get your GMB rankings improved:
- Claim & update your Google My Business (GMB) listing. Use consistent NAP (name, address, phone) information.
- Use keywords (but do not stuff) your customers are searching for businesses and organizations like yours.
- Freshen your website and make it mobile friendly.
- Get your local citations corrected and conistent.
- Get reviews on GMB, Yelp and other professional sites.
- Update your online content with high-volume keywords and images.
Does Google My Business Help MY SEO Rankings?
Yes !
How often should you post on Google My Business?
Once a week is a good start.
Do Hashtags work on Google My Business?
Not exactly.
Hashtags are designed for social media and websites.
Can I turn off Google reviews in Google My Business?
No.
Reviews are integral part of GMB.
Review Attributes are significant signal for Google. Here are a list of Attributes:
- Quality
- Professional
- Value
- Responsive
- On Time
- Reliable
- Clean
- Communication
Do You need Help with Google My Business?
How to Measure Our Success for Local SEO ?
- SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
- Click-through rate (CTR): this shows your website’s performance within the SERPs.
- Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
- Domain authority (DA): websites with a higher DA perform better
We will setup these meterics before we start and perodically review with you for your sucess.
So, what are You doing Today?
Act Now !
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