What is Local Search ?
When a person is searching for a specific service or product near their location, it is called Local Search.
Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude.Source: https://en.wikipedia.org/wiki/Local_search_(Internet)
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