Tag: #GoogleAds

How Workers’ Compensation Lawyers Can Benefit from Google Ads

Google Ads is a great way for workers’ compensation lawyers to reach more potential clients. By creating and running Google Ads campaigns, lawyers can target their ads to people who are searching for legal help with workers’ compensation. This can help lawyers to get their name in front of more people and to attract more clients.

Here are some of the benefits of using Google Ads for workers’ compensation lawyers:

  • Reach a wider audience: Google Ads can help lawyers to reach a wider audience of potential clients. By targeting their ads to people who are searching for legal help with workers’ compensation, lawyers can ensure that their ads are seen by the people who are most likely to be interested in their services.
  • Get found quickly: When people search for legal help with workers’ compensation, Google Ads can help lawyers to get their website found quickly. This is because Google Ads ads are displayed at the top of the search results, which means that they are more likely to be seen by potential clients.
  • Increase website traffic: Google Ads can help lawyers to increase website traffic. When people click on a Google Ads ad, they are taken to the lawyer’s website. This can help to increase the number of people who visit the lawyer’s website and who learn about their services.
  • Generate leads: Google Ads can help lawyers to generate leads. When people fill out a form on a lawyer’s website, they are providing the lawyer with their contact information. This information can be used to follow up with potential clients and to schedule consultations.

30 Second Summary

The article discusses the challenges that workers’ compensation lawyers face when running marketing campaigns to attract clients. It explains how Google Ads can be a powerful tool in a law firm’s marketing arsenal and outlines how experts at Your Local SEM can help lawyers create a customized Google Ads strategy that delivers results. The article emphasizes the importance of understanding the nuances of the workers’ compensation specialty and offers tips for creating effective Google Ads campaigns.

How Workers’ Compensation Lawyers Can Benefit from Google Ads and Your Local SEM’s Expertise

If you’re a workers’ compensation lawyer, you know that finding new clients can be challenging. It’s not easy to stand out from the competition and attract potential clients who are in need of your services. That’s where Google Ads can be a game-changer. With the right strategy and execution, Google Ads can help you reach a larger audience and attract more clients to your law firm. In this blog post, we’ll explore the problems workers’ compensation lawyers face when running their marketing campaigns and how Google Ads can help them. We’ll also discuss how Your Local SEM, as experts in this field, can help workers’ compensation lawyers with an exclusive arrangement.

The Problems Workers’ Compensation Lawyers Face When Running Their Marketing Campaigns

One of the biggest challenges workers’ compensation lawyers face when running their marketing campaigns is finding the right audience. You want to reach potential clients who have been injured on the job and are seeking legal representation. However, it can be difficult to identify and target these potential clients. You may end up wasting your marketing budget on ads that are not reaching the right audience.

Another challenge is standing out from the competition. There are many other workers’ compensation lawyers who are also advertising their services, and it can be hard to differentiate yourself from them. You need to find a way to set yourself apart and make potential clients choose you over your competitors.

Finally, many workers’ compensation lawyers may not have the expertise or resources to run effective marketing campaigns. They may not know how to target the right audience, create effective ad copy, or optimize their campaigns for better results. This can result in wasted time and money on marketing efforts that don’t produce the desired results.

How Google Ads Can Help Workers’ Compensation Lawyers

Google Ads can help workers’ compensation lawyers overcome many of the challenges they face when running their marketing campaigns. With Google Ads, you can target specific keywords and phrases that potential clients may be searching for. This ensures that your ads are reaching the right audience and are more likely to convert into leads.

In addition, Google Ads allows you to create highly targeted ads that speak directly to potential clients. You can customize your ad copy to highlight your expertise in workers’ compensation law and your unique value proposition. This helps you stand out from your competitors and attract more clients to your law firm.

Finally, Google Ads provides a wealth of data and analytics that can help you optimize your campaigns for better results. You can track which ads are performing well, which keywords are generating the most clicks, and which landing pages are converting the most leads. This information can help you make data-driven decisions to improve your campaigns and generate more leads.

How Your Local SEM Can Help Workers’ Compensation Lawyers

At Your Local SEM, we specialize in generating Google Ads for workers’ compensation lawyers. We understand the nuances of the workers’ compensation specialty and can help you create a marketing campaign that targets the right audience and generates more leads. Our exclusive arrangement ensures that we only work with one workers’ compensation lawyer in each geographic location, so you don’t have to worry about competing with other law firms for the same clients.

We begin by conducting a thorough analysis of your law firm and identifying your unique value proposition. We then use this information to create highly targeted ads that speak directly to potential clients. We also optimize your campaigns for better results and provide detailed analytics that help you track your performance and make data-driven decisions.

With Your Local SEM’s expertise and exclusive arrangement, you can rest assured that your marketing campaigns are in good hands. We will work with you to create a customized strategy that aligns with your goals and objectives. We understand that every law firm is unique, and we take the time to understand your specific needs and requirements. Our goal is to help you generate more leads and grow your law firm’s client base.

In addition to our expertise in Google Ads, we also offer a range of other digital marketing services that can help you enhance your online presence and attract more clients. These services include website design and development, search engine optimization (SEO), social media marketing, and more. By combining our Google Ads expertise with these other digital marketing services, we can help you create a comprehensive marketing strategy that delivers results.

Contact Us Today for your Workers Comp Campaigns!

If you’re a workers’ compensation lawyer looking to grow your law firm’s client base, Google Ads can be a powerful tool in your marketing arsenal. With the right strategy and execution, Google Ads can help you reach a larger audience and attract more clients to your law firm. At Your Local SEM, we specialize in generating Google Ads for workers’ compensation lawyers and can help you create a customized marketing strategy that delivers results. With our expertise and exclusive arrangement, you can rest assured that your marketing campaigns are in good hands. Contact us today to learn more about how we can help you grow your law firm’s client base with Google Ads.

Have more Questions?

  • Workers’ compensation lawyer
  • Google Ads for lawyers
  • Customized marketing strategy
  • Online presence
  • Digital marketing services

Are You Ready To Take Your Workers’ Compensation Law Firm To The Next Level?

Contact us today at Your Local SEM and let us help you create a customized Google Ads strategy that drives results. With our exclusive arrangement and expertise in the Google Ads, you can trust that your marketing campaigns are in good hands.

Don’t wait, contact us today to learn more and get started on growing your law firm’s client base!

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Set The Right Budget

If You Do Just One Thing To Drive More Online Sales With Youtube Ads, Set The Right Budget

Yes, you have read it correctly, your budget directly impacts how fast your PPC Campaign for Search, Display or Video will be optimized for conversions.

But that is not all the story. This is a very simplistic picture. What is more important is the creative targeting of your audience and powerful delivery of message.

But it is ultimately the right size budget that determines the outcome.

By setting the right budget-to-bid ratio, the machine-learning algorithm is fed more data, learns faster, and you’ll see better results sooner.

For example, if your daily budget is 15 times your target CPA, it will take the algorithm 1 week to optimize your campaign. Alternatively, if your budget is 10 times your target CPA, it will take 2 weeks, while
a budget of 5 will take 3 weeks.

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  • SERP (search engine results pages) visibility: this is to check whether how well your website is appearing for the targeted search queries
  • Click-through rate (CTR): this shows your website’s performance within the SERPs.
  • Keyword ranking: this demostrates your website’s rank for targeted keywords necessary for visitor traffic
  • Domain authority (DA): websites with a higher DA perform better

We will setup these metrics before we start and periodically review with you for your success.

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Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know

Is Google Ads Monthly Spend Limits an Important Issue for You?
Contact us Today to discuss your concerns and options !

Quick Read: For years, advertisers have been looking for a way to keep their Google Ads spend under control aside from daily budgets and bid caps.

Google recently announced that as of June 1, advertisers will be able to set monthly spend limits at the account level. This is groundbreaking for advertisers managing multiple campaigns while trying to keep to a monthly budget.

  • How the Google Ads monthly spend limit works.
  • How it compares to daily budgets.
  • How to set up a monthly budget in your account.
  • What you need to know to get the most out of this new feature.

What are Google Ads monthly budget limits?

By definition from Google, a monthly spend limit is the “maximum amount you can pay for a campaign over a month.” How it works is it will override your campaign’s daily budget to stop at a certain threshold.

Because this will be set at the account level, if you’re running multiple campaigns, you’ll want to account for all of them when setting your limit. This means that, while monthly spend limits will be a stellar money-saving tool, you won’t want to take advantage of it to the point where you restrict your performance by setting that monthly limit too low.

Is the monthly spend limit right for you?

In order to implement a monthly spend limit, you’ll need to still have your daily budgets set up. But, if you’re unsure whether a monthly spend limit is the right move just yet, let’s quickly compare how your campaigns would function with or without this feature.

While the monthly spend cap and daily budget work hand in hand together to optimize, at the end of the day your monthly spend limit will override and stop your campaign from running if you hit your limit.

This means that:

  • If your spend limit is so low that your campaign hits it halfway through the month, then your ads will stop running for the remainder of the month.
  • It may be difficult to manage for larger accounts juggling multiple daily budgets on top of the monthly spend limit.
  • You’ll need to set aside time to stay on top of your monthly spend limit as it’s not just a “set it and forget it” type of feature. You’ll want to check on it in relation to your historical spend to ensure it’s not too high or too low.

Discussion Continues…: Read More

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Google AdWords: 3 most important elements of display ads

0XNolOAa bigger 3 most important elements of display ads are the message, image & design.

Three of the most important elements of a display ad are the message, image and design.

This checklist outlines how to create effective display ads so that advertisers can improve conversions, brand recall and engagement.

Improving ads is a trial-and-error process. With many ad tests running, it may be difficult to keep track of all of those moments when statistical significance is reached. Let the system identify those moments for you, but always check back and see which creative is getting the lion’s share of your impressions.

Make it easy for people to differentiate your service or products from competitors. People are also more likely to engage with ads that help them self-select before they click.

 

Google AdWords: Creating great text ads can have big rewards.

Creating great text ads can have big rewards.

Creating great #text ads can have big rewards for you in AdWords. Better relevance and click-through (CTR) lead to higher quality ads, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad spend.

Curated from Remembering AdWords Fundamentals – Google Best Practices – YouTube

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What is Google Analytics and how it works?

Google Analytics is configured by insertion of a tracking code in a block of JavaScript code on each of the pages in your website. This tracking code identifies data about the webpage request and pushes this data to the Google Analytics server. This data can be location, date, time, SERP request and more granular information about the page and requester.

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Google AdWords: Use both text + image ads for more conversions

0XNolOAa bigger Use both text + image ads to see up to 40% more conversions (on avgerage) w/o increasing CPA.

Let’s say your target audience is men in their 20s who live in Los Angeles and are passionate about fitness. There are millions of data signals and combinations that you could apply as bid modifiers such as intent, location, device, interest, time and more. Automated bidding makes it easier for you to deliver the right message to the right person at the right price. If you’re a performance advertiser, we recommend for you to optimize your campaigns using Target CPA or ROAS.

Advertisers who actively use both text and image ads, on average, see up to 40% more conversions without increasing cost-per-acquisition.

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Google Ads: 7 Google Ads Tips

“7 Google Ads Tips” 

  1. Create #remarketing campaigns from the very start!
  2. Clicks from the Display Network are often much cheaper compared to Search, and can still convert well if you take your time setting up your targeting.
  3. It may sound obvious, but you really need to define what it is you want to achieve by using AdWords. Defining this Key Performance Indicator will help you evaluate targeting methods later on and figure out which is bringing you the greatest value.
  4. Too often advertisers look at inconclusive metrics such as clickthrough rate and evaluate their AdWords performance based on those. But it's far more important to measure all important actions on your website, such as phone calls and registrations. You can also build a measurement model  based on your business objectives.
  5. Start with the Search Network, and build a winning list of keywords which you want to target (you can use Keyword Planner to find ideas).
  6. But first make sure that you understand how different match types work.
  7. If you don't have time to check your AdWords account each day, you could start with an exclusively Exact Match campaign (no negatives; no irrelevant traffic; good dreams at night). This campaign type will get much lower traffic than a campaign using broad match keywords, but it will also give you more control over your ad spend.

Curated from 7 AdWords Tips I Wish I'd Known When I was a Begin… – The Google Advertiser Community – 538020

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Google Ads: What are Gmail Ads?

Google Ads: What are Gmail Ads?

#Gmail Ads works a little differently than regular Display Network targeting. An important point of difference is that the ads target users, and not the current email being read.

Gmail Ads (formerly referred to as Gmail Sponsored Promotions) are an innovative way to reach the 900+ million active Gmail users globally. Email is a big part of people’s daily routine, both professionally and personally, which is why Google has been testing ways to bring Gmail ads to advertisers for many years.

All advertisers can now access and implement these ads from their AdWords dashboards.

Curated from The Go-To Guide for Gmail Ads – The Google Advertiser Community – 486547

In December of 2020, there was an addition to the Google ads support page on Gmail Ads. Google announced that dedicated Gmail campaigns will be converted to “read only” on July 1, 2021. 

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Google AdWords: 3 Ways To Find More Keywords For Your AdWords Account

3 Ways To Find More Keywords For Your AdWords Account

Keywords are what connect your ads to what people are searching for.

Finding keywords for your account can be done with three ways.  The first of which is the keyword planner. You can use the keyword planner by putting in some product or service terms that may be relevant to your business.

You can also put in your landing page or, your product category, and see some suggestions that the system thinks is related to those terms that you’ve put it.

You can sort these suggestions by average monthly searches, select the terms that make the most sense for you, and you can add them to your account.

Curated from Choose the Right Keywords – Google Best Practices – YouTube

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Google Ads: 3 tips for Creating Great Text Ads in AdWords

3 tips for creating great text ads in Ads

Creating great #text ads can have big rewards for you in AdWords. Better relevance and click-through (#CTR) lead to higher quality ads, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad spend.

Curated from Remembering AdWords Fundamentals – Google Best Practices – YouTube

#GoogleBestPractices

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  • What are Google Ads and how do they work?
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