Three of the most important elements of a display ad are the message, image and design.
This checklist outlines how to create effective display ads so that advertisers can improve conversions, brand recall and engagement.
Improving ads is a trial-and-error process. With many ad tests running, it may be difficult to keep track of all of those moments when statistical significance is reached. Let the system identify those moments for you, but always check back and see which creative is getting the lion’s share of your impressions.
Make it easy for people to differentiate your service or products from competitors. People are also more likely to engage with ads that help them self-select before they click.