Google AdWords: Use both text + image ads for more conversions

0XNolOAa bigger Use both text + image ads to see up to 40% more conversions (on avgerage) w/o increasing CPA.

Let’s say your target audience is men in their 20s who live in Los Angeles and are passionate about fitness. There are millions of data signals and combinations that you could apply as bid modifiers such as intent, location, device, interest, time and more. Automated bidding makes it easier for you to deliver the right message to the right person at the right price. If you’re a performance advertiser, we recommend for you to optimize your campaigns using Target CPA or ROAS.

Advertisers who actively use both text and image ads, on average, see up to 40% more conversions without increasing cost-per-acquisition.

#GoogleBestPractices

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