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Search Engine Marketing Search Engine Optimization Social Media & Marketing YouTube Marketing

What is a Good Ad Copy? (Why Strong Content Matters)

Every effective content marketing starts with good copy.  If you are writing an Ad, you should be able to describe in fewest possible words what you are doing or selling?   Why it is important and most importantly, whey should they bring their business to you?

Effective ad copy is easy to spot. A Good ad copy will have a compelling headline. It will appeal to a desire or curiosity. The objective of the headline is to make readers focus and make them to read the rest of the copy.

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Search Engine Optimization Social Media & Marketing

Visual Content Does Better SEO (videos and photos )

Visual content always perform better than any other type of content in terms of shares

To get best results:

  • Create custom-graphics
  • Create or share video and audio content.
  • Create Infographics
  • Presentations
  • Screen Captures
  • Gifs and Memes
  • Photo Essay
  • Image Quotes

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Google Analytics Search Engine Optimization Social Media & Marketing

Transforming The Way You Promote Content in 6 Steps

  • Article title (Make it Smart)
  • Article URL (Make it relevant)
  • The keywords we are targeting (Exploit Creative Options)
  • Current rankings for those keywords (Check and recheck)
  • Suggestions for supporting article topics (Link within your website)
  • Search suggestions for finding sites that may link to us (Do your homework)

All of these factors contribute to higher Local Search Engine Rankings. Remember at the end of the day, the goal is to make your content relevant to your customers. If you are a small business owner, with roots in the local market for product or service; your goal is to get maximum exposure to the Local SERP.

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Google Analytics Reputation Management Search Engine Optimization Social Media & Marketing

Social Media Traffic

Social Media

  • How much traffic do you get from social sites?
  • What do they do?
  • Does social sharing drive additional traffic and conversions?
  • How important are the social reports in Google Analytics?

Importance of Social Media Traffic

Social media allows you to have a regular and ongoing engagement with your auidence and it stabilizes your interaction because you have control over how to message to a targeted market yourself.

How important are the social reports in Google Analytics?

The Google Analytics Social Sources Report gives you complete detail of which social media networks are generating traffic for your website. It helps you define and further target your traffic and engage your audience.

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Search Engine Marketing Search Engine Optimization Social Media & Marketing

Good Conversions & Analytics Strategy for Effective SEO

Things to consider:

* What are the goals for analysis?
* Who is the target audience? What behavior is expected?
* What other sources of data should be considered?

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Google My Business Search Engine Optimization Social Media & Marketing

What are the SEO challenges for a Multi-location business?

businesses commonly have these challenges when it comes to meeting consumer needs:

  • How can they quickly and easily give directions to consumers?
  • How can each location’s landing page be optimized for local search?
  • How can the ever-increasing mobile shopper surge be leveraged?

Issues Facing Multi-Location Businesses

  • Make sure each store location should have its own unique, well-optimized page. 
  • Make sure your page is indexed and discoverable via internal links.
  • Add opening hours and parking hits.
  • Clearly identified NAP (name, address, phone) information.
  • Local news / identity

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Social Media & Marketing

Social Media News: B2B marketers splurging on content and digital; struggling with ROI

Summary of the Article

Top digital tactics for this year are email, e-nurturing and social media marketing. Proving social’s worth remains a challenge, however. Only 20 per …

Article

Delivering marketing ROI remains the top challenge for B2B marketers this year, while many are still struggling to capitalise on or successfully utilise new enablement technologies like marketing automation.

Challenges with effectiveness was one of several themes highlighted in the new B2B Marketing Outlook 2015 report, produced by Greenhat in association with ADMA.

Culled From

first published: 2015-03-04 00:22:30

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Social Media & Marketing

Social Media News: Morgan Rubenacker Joins The Builders Alliance

Summary of the Article

Morgan Rubenacker has joined The Builders Alliance as the Marketing … Her experience with communications, social media and special events will …

Article

Culled From

first published: 2015-03-04 00:22:30

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Social Media & Marketing

Social Media News: Social Media for Real Estate: 5 Steps to Success

Summary of the Article

Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers …

Article

Do you use social media to promote your real estate services and build your brand? Facebook, Twitter, Instagram, LinkedIn—no matter which channels you use, social media is a powerful way to market your business to today’s buyers and sellers.

These five tips will help you gain followers, attract prospects and make connections on your social channels…for free!

Culled From

first published: 2015-03-03 21:11:15

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Categories
Social Media & Marketing

Social Media News: Instagram Rolls Out Carousel Ads

Summary of the Article

… very new and has a lot of growing up to do,” Debra Aho Williamson, principal analyst with eMarketer, recently told Social Media & Marketing Daily.

Article

As its star continues to rise, Instagram is rolling out another way foradvertisers to reach its young users. The new ad units encourage users to swipe left for additional images, and — later in the “carousel” — a link to a brand’s mobile site.

Carousel ads, so-called, are a new way for brands to tell their stories on Instagram, according to a company spokeswoman.

Culled From

first published: 2015-03-03 20:15:00

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