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Search Engine Marketing Search Engine Optimization Social Media & Marketing YouTube Marketing

What is a Good Ad Copy? (Why Strong Content Matters)

Every effective content marketing starts with good copy.  If you are writing an Ad, you should be able to describe in fewest possible words what you are doing or selling?   Why it is important and most importantly, whey should they bring their business to you?

Effective ad copy is easy to spot. A Good ad copy will have a compelling headline. It will appeal to a desire or curiosity. The objective of the headline is to make readers focus and make them to read the rest of the copy.

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YouTube Marketing

Youtube Marketing: Mobile Apps and Content Marketing–A Match Made in Heaven

Summary of the Article

With content marketing increasingly becoming the go-to tactic for 21st century … Facebook and YouTube are the most popular mobile apps says Oliver …

Article

Nielsen data supports what most already know: apps are in. In fact, their research indicates that, in the U.S., Android and iPhone users 18 and older spend 65 percent more time on apps today than they did just two years ago. How much time? On average, it adds up to 30 hours and 15 minutes a month.

Culled From

first published: 2015-02-24 05:03:45

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YouTube Marketing

Youtube Marketing: Mobile ad spend behind: Google boss

Summary of the Article

He has held several senior marketing positions at giant digital industry … including a period as head of brand and creative marketing for YouTube.

Article

Google Asia’s head of marketing and innovation Lee Hunter.

Relative ad spend on mobile channels is “laughably behind” and marketers and advertisers need to catch up, Google Asia’s head of marketing and innovation said.

Lee Hunter, the Perth-born digital marketer who will give the keynote address at the Emergence Creative Festival next week, told M&M marketers needed to develop “a mobile-first mindset” as consumers spent more and more time with their devices.

Culled From

first published: 2015-03-03 23:15:00

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YouTube Marketing

Youtube Marketing: Does Your YouTube Channel FAIL to Reach the Right Audience? 3 Tips for Success! [#TubeTalk …

Summary of the Article

How can you work with YouTube influencers to promote your brand? … and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips, …

Article

Running Time: 21min. 43sec.

Subscribe via iTunes, RSS, or Stitcher.

How do you match your content to audience and value proposition? How can you work with YouTube influencers to promote your brand? How can YouTubers make their channels more attractive to brand deals? We answer these questions and more this week on ReelSEO TubeTalk: YouTube Video Marketing Tips, with your hosts:

Tip #1: Match Your Channel to Your Audience & Value Proposition

Culled From

first published: 2015-03-03 22:41:15

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YouTube Marketing

Youtube Marketing: How video will be the norm in wine marketing within three years says Matthew Dickinson

Summary of the Article

How video will be the norm in wine marketing within three years says … How to use Youtube more effectively as part of your communications strategy.

Article

Following last week’s web video masterclass and seminar hosted by Google and YouTube for members of the UK wine trade and students from Burgundy’s School of Wine Business, wine consultant Matthew Dickinson gives his personal summary and looks at how video is going to change the way the wine industry communicates.

Culled From

first published: 2015-02-22 10:18:45

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Search Engine Marketing YouTube Marketing

YouTube Launches AdWords For Video

YouTube Ads Make Presence!
  • Google is expanding those capabilities to YouTube with its launch Monday of AdWords for Video.
  • As with the Search product, AdWords for Video is self-service.
  • It allows small- and medium-sized businesses to bid on keywords and categories and have their video ads appear in front of some of the 3 billion YouTube videos that get viewed every day.
  • Video Ads were too expensive–to produce as well as to air–for the average mom-and-pop. ads within reach of the masses. s good news for small businesses, because video can be a powerful tool for drumming up interest from potential customers.
  • Video will become increasingly common for smaller businesses.  Other services that will make it easier to buy pre-roll.
  • Google projects that the share of online ad spending going toward video will double this year, from 7. 9% to 15%.
  • And according to Google, 50% of online ad campaigns will include video by 2015.
  • YouTube is planning to expand the service to other platforms, like connected TVs and game boxes. system which only charges advertisers when users actually watch the video, a shift from the classic CPM charge model, which charges per impression.
  • Small businesses need to stretch their ad budgets as far as possible, so providing a service that only charges them when viewers actually watch the ad makes the service increasingly attractive to those buyers.
  • The introduction of AdWords for Video is part of a larger emphasis at Google on small and medium-sized businesses.

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