Last Updated on 10 Nov 2021 by SEO Manager
Table of Contents
Display Ads: 15 Tips for Success on the Google Display Network
Three of the most important elements of a display ad are the message, image and design. This checklist outlines how to create effective display ads so that advertisers can improve conversions, brand recall and engagement.
- Determine whether you're optimizing for more efficiency or control
- Craft a message that is relevant and compelling
- Make the most of your responsive display ads
- Create beautiful, high-performing standard image ads
- Test and optimize your display ads
- Consider setting your ad rotations to optimize automatically.
- Rotate in fresh display ads every few weeks. If you're using responsive display ads, swap out poor performing creative assets for new ones.
- If you want to drive offline sales with your display ads, use location extensions or local catalog ads.
Curated from Put Your Best Image Ad Forward – AdWords Help
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