Last Updated on 9 Apr 2023 by SEO Manager
Table of Contents
The process of advertising on the Google Ads is very simple.
- You need a website that is attractive, distinctive and sets you apart for your product of service.
- You open a Google Adwords account.
- You create Adwords you think people will use to find your product of service.
- You write an attractive advertisement that shows describes your product or service.
- You enter a bid amount that you are willing to pay for the auction Google will run on your behalf when someone will search the on Google.
- Your ad appears on Google.
- The person reads various ads in the auction and selects your ad.
- At the time of this auction, Google determines the price of your auction based on a multi-tiered formula, only known to Google. This auction amount varies each time. This is because Google Adwords system determines each auction as unique based on multiple variables.
- You pay Google Ads.
- And most importantly, the person who clicked on your ad wants to study your website and select you for the product or service you offer, calls your phone number or sends you an email asking more about your product or service.
- And the process starts all over again!
Local Shoppers – Local Stores – Local Inventory
Covid has changed shopping paterns for ever. Shoppers are using digital devices to find the products and services they need in the stores near them.
If you have a local store with inventory, you can reach these 24/7 online shoppers and promote the products you have in-stock at your local store using Local inventory ads.
FAQ
Question 1: What is Local Google Ads?
Answer: Local Google Ads is an online advertising platform that allows businesses to reach potential customers in their local area. With Local Google Ads, businesses can create targeted campaigns that reach people who are likely to be interested in their products or services. Local Google Ads can be used to promote a business’s website, products, or services, and can be tailored to reach people in specific geographic areas.
Question 2: How does Local Google Ads work?
Answer: Local Google Ads works by allowing businesses to create targeted campaigns that reach people who are likely to be interested in their products or services. The campaigns are tailored to reach people in specific geographic areas, and businesses can choose to target people based on their location, interests, and other criteria. The campaigns are then displayed on Google’s search engine results pages, as well as on websites and apps that are part of the Google Ads network.
Question 3: What are the benefits of using Local Google Ads?
Answer: Local Google Ads offers businesses a number of benefits, including the ability to reach potential customers in their local area, the ability to target people based on their location, interests, and other criteria, and the ability to track the performance of their campaigns. Additionally, Local Google Ads is cost-effective, allowing businesses to set a budget and only pay when someone clicks on their ad.
Question 4: How much does Local Google Ads cost?
Answer: The cost of Local Google Ads depends on the type of campaign you create and the budget you set. Generally, businesses can expect to pay a cost-per-click (CPC) fee for each click on their ad. The CPC fee is based on the competitiveness of the keyword or phrase used in the ad.
Question 5: How do I create a Local Google Ads campaign?
Answer: Creating a Local Google Ads campaign is easy. First, you’ll need to create an account on the Google Ads platform. Once you’ve done that, you can create a campaign by choosing the type of campaign you want to create, setting a budget, and selecting the geographic area you want to target. You can then create ads and set bids for each keyword or phrase you want to target.
Question 6: How do I track the performance of my Local Google Ads campaigns?
Answer: Google Ads provides businesses with a range of tools to track the performance of their campaigns. You can view detailed reports on the performance of your campaigns, including impressions, clicks, and conversions. Additionally, you can use Google Ads’ automated bidding tools to optimize your campaigns for the best results.
Question 7: What types of campaigns can I create with Local Google Ads?
Answer: With Local Google Ads, businesses can create a range of campaigns, including search campaigns, display campaigns, video campaigns, and shopping campaigns. Each type of campaign has its own set of features and benefits, so businesses can choose the type of campaign that best suits their needs.
Question 8: How do I optimize my Local Google Ads campaigns?
Answer: Optimizing your Local Google Ads campaigns is key to achieving the best results. You can optimize your campaigns by using Google Ads’ automated bidding tools, testing different ad copy and creative, and tracking the performance of your campaigns. Additionally, you can use Google Ads’ targeting options to reach the right people with your ads.
Question 9: How do I ensure my Local Google Ads campaigns are compliant with Google’s policies?
Answer: Google has a number of policies in place to ensure that all Local Google Ads campaigns are compliant. To ensure your campaigns are compliant, you should review Google’s policies and make sure your campaigns adhere to them. Additionally, you should use Google Ads’ tools to monitor your campaigns and ensure they are compliant.
Question 10: How can I get help with my Local Google Ads campaigns?
Answer: Google provides businesses with a range of resources to help them get the most out of their Local Google Ads campaigns. You can find tutorials, tips, and advice on the Google Ads Help Center, as well as access to Google Ads experts who can provide advice and support. Additionally, you can find a range of third-party tools and services to help you manage and optimize your campaigns.
Call us Today to get Help with Google Ads
Google and Data Privacy
Google takes data privacy very seriously.
By combining the power of human discernment with machine learning, Google’s Ads Privacy & Safety team blocked or removed 3.1 billion bad ads in 2020. “Our Google advertising policies are designed to create a safe experience for our users, and we prohibit ads that are going to be harmful to the digital ecosystem”
Terri Ozoroski-Ghen, director of monetized policy, trust & safety. Google
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Published on: Jul 5, 2012 @ 11:59