What is Bing Places for Business?

Bing Places for Business in Princeton NJ

Bing Places for Business shows local business as a part of Bing web browser’s search engine result pages (SERP). 

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Last Updated on 8 May 2021 by SEO Manager

Bing Places for Business in Princeton NJ

What is Bing Places for Business?

Bing Places for Business shows local business as a part of Bing web browser’s search engine result pages (SERP).  It is a free business listing. This is generally in a five Local Pack format.

Help Customers Find Your Business On All Their Devices and Most Number of Browsers

What Is A Bing Places For Business Listing?

Bing Places for Business is like digital Yellow Pages, enabling users to locate your business.

Bing is owned by Microsoft and is the default search engine on millions of computers. Bing Places for Business is an advanced search facility launched by Bing in April 2013 to connect your local business with local consumers in a quicker and easier way by listing your businesses with the search engines.

Bing Places for Business is a free online listing service owned by Microsoft and linked to the Bing search engine. In recent years, Bing has expanded its presence in the local marketing space.

Who Is Using Bing Places for Business Pages?

Research has revealed that the typical user on Bing is generally over the age of 35, most commonly between the ages of 55 and 64, and most are parents. One-third of the Bing Ads audience has a household income of $100,000 or more, and 22% more was spent online with Bing than on average search engines. (https://www.atilus.com/who-uses-bing/)

Bing is world’s third largest search engine after Google and YouTube. On Windows based machines, that search engine is Bing. In the Bing search engine, Bing Places for Business mimics GMB, but of course will display on Bing’s search engine. Approximately 20-25% of users still use Yahoo/Bing as a preferred method of search versus Google. Bing tends to score as a preferred search engine with users of certain windows devices.

Search Engine Journal lists claiming and verifying your Bing Places profile as #4 in it’s top 25 local search ranking factors. With almost 8% of the search engine market share worldwide, Bing is a solid runner-up to Google.

Why Bing Places for Business Should be part of Your Local Search Engine Optimization?

Simple, Bing Places for Business adds value to your online presence as an authority.  

One of the most important factors contributing to your business’ local search ranking. Bing is a lesser-popular search engine, but it still has a ton of daily users. Similar to GMB, you can add your business to Bing Places for Business to show up in local search results.

Just as with GMG, Bing Places for Business provides all of your relevant business information so that you rank well in their searches while displaying on their direction maps. When someone searches for your business, whether it be a general search or on Bing Maps, your business will show prominently. Bing Places for Business enables local business owners to add their listing to Bing Maps.

Can I Ignore Bing Places for Business?

Yes, but why?

  • Bing Places Business makes you visible to online local customers who use the Bing.com search engine.
  • Millions of searches take place on Bing.com every day.
  • Bing.com is default search engine for Yahoo.com
  • Bing Places for Business is a Microsoft.com service and therefore is the default search engine on millions of computers that run Windows.com.
  • Bing Places for Business is an excellent authority for online presence.

Bing Maps (previously Live Search MapsWindows Live MapsWindows Live Local, and MSN Virtual Earth) is a web mapping service provided as a part of Microsoft‘s Bing suite of search engines and powered by the Bing Maps for Enterprise framework.

https://en.wikipedia.org/wiki/Bing_Maps

How to Claim and Verify Your Bing Place for Business Listing ?

Chances are Bing Places for Business has a listing for your business already. By verifying and maintaining your Bing Places for Business account you guarantee that the information about your information is correct and authenticated.

  • Step 1: Search for Your Business On Bing Places for Business
  • Step 2: Locate Your Business On Bing Maps
  • Step 3: Claim Your Business Location Or Add Your Business Location
  • Step 4: Complete Your Business Address And Details.
  • Step 5: Choose Your Business Category
  • Step 6: Add Your Contact Details
  • Step 7: Add Your Business Hours. Bing Places for Business will copy your Monday’s open / close hours over to the next day to speed this up since many businesses have the same hours on consecutive days.
  • Step 8: Add Photos
  • Step 9: Verify Your Listing. You can verify your listings by receiving a PIN at your business address, phone or email.

Manage Your Your BPB Listing Profile

After you have claimed and verified your BPB, you’ll be able to log in and manage your business listing to add photos or change business information as needed. The more complete your listing, the more it will satisfy Bing’s local search algorithm and provide you valuable visibility to prospects searching for a business like yours.

Another useful feature you can utilize on the Bings Places dashboard is the ability to add special offers, deals or discounts through the Bings Places listing.

Team photos are great, your logo and shots of inside and outside the office are great, but at the very least on Bing, you should upload 1 photo for each of the 3 specific categories . Even the smallest changes need to be reported, such as to a different suite or floor within the same building.

Reasons Why Bing Is Important To Your Local Search Engine Optimization Strategy

While Bing competes with Google, optimizing your online presence for both search engines are invaluable for creating a well-rounded, Local SEO optimized online marketing experience. Both Google My Business and Bing Places for Business provide the opportunity for customers to leave reviews about your business.

Unlike Yelp or Yellow Pages, Bing is a full service search engine rather than just a business directory which makes it naturally more popular. Yelp reviews are also pulled into Bing Local results.

Listing your business in GMB and Bing Places for Business provides search engines with the information they display on SERPs , and making sure your business is listed properly on these platforms improves your SEO .

Not everyone uses Google, so don’t underestimate the opportunities that a Bing Places for Business listing offers.

Our local SEO services are designed to improve your ranking and visibility for searches where geographical location is specified.

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