Desktop Advertising: Digital Advertising Alliance (DAA) Enhances Privacy Controls in the Mobile Marketplace with …

NEW YORK, Feb. 25, 2015 — The Digital Advertising Alliance (DAA) today launched two new mobile tools for consumers – “AppChoices” and the “DAA Consumer Choice Page for Mobile Web.” These innovations supplement the self-regulatory organization’s advertising transparency and choice mechanisms already used by millions of consumers for their desktop browsers.

The Curious Case of Website or Webapps or Both?

The question facing all web content developers is simple, Website or Webapp? And the answer, who knows? So far the jury is out on which way is the right way, but one thing is clear, there is no single silver bullet in this game.  Websites and Webapps both need to be part of the integrated… Continue reading The Curious Case of Website or Webapps or Both?