Law Office Marketing: Paid SEM and Organic SEO

Last Updated on 31 Jan 2023 by SEO Manager

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Law Office Marketing

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We work with law offices across the United States to compete for a diverse yet well connected potential client base who are searching for legal solutions to their problems.

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Question: What is the real difference between Paid Search Engine Marketing (SEM) and Organic Search Engine Marketing for Lawyers ?

The real differences between Paid Search Engine Marketing (SEM) and Organic Search Engine Optimization or Search Engine Optimization (SEO) for lawyers is that while both are paid efforts, the first is direct solicitation of clients with searched keywords and the later is guiding the client to well defined answers for an organized search.

Well, that was a long paragraph of a single sentence !

Both Organic SEO and Paid SEM target keywords. Just that the method of display and point of contact is different due to nature of competition for the keyword and if the result is due to a paid “click”.

We offer options and pathways to either or both strategies at the same time depending on your location, type of practice and competition. In practice, you need proper SEO done before you go after SEM. It is the horse leading the cart method.

What is Organic SEO for Lawyers and Law Firms ?

If a law firm pays a search engine, such as Google, to display their Search or Display Ads as part of the search results related to specific keywords, it is considered as Paid SEM.

In this, you set a budget, time of day, a list of keywords and limit it by geography. When a user searches for the keywords, the ad is shown as ranked by various methods by search engine. Finally, if the person searching for the keyword clicks on the ad, they are directed to a phone or website link that introduces them to you.

Now you have your prospect.

What is Lead Generation Service for Lawyers?

What is lead generation service for lawyers? Lead generation is the combined efforts of creating marketing campaigns targeting a specific consumer online search for law office services. The Goal is to convert the contact into a client with powerful and compelling language that prompts the prospect to engage.

Why Hire Us for Your Law Office Lead Generation Needs?

  • 15 years of experience in lead generation services.
  • Serving all 50 states with highly targeted ads
  • Proving Boutique and Customized campaigns that are not “shared” or “sold”.
  • Premium clients that convert.
  • Cost effective solutions that meet your budget and needs.

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